LATEST – Page 313
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News briefs
K-Way, one of the brands of Basicnet, has worked with...
K-Way, one of the brands of Basicnet, has worked with Fiat Chrysler Automobiles to develop a special model of its Panda car that features a foldable Visibag safety device, consisting of a high-visibility sleeveless jacket stored inside a dedicated pouch in the seats. Basicnet's president and founder, Marco Boglione, has ...
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Buff launches a collection of headbands, neck-warmers and helmet linings...
Buff launches a collection of headbands, neck-warmers and helmet linings inspired by the colorful jerseys worn by the riders of the Tour de France cycling race
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News briefs
Vibram has announced a new partnership with “Girls on the...
Vibram has announced a new partnership with “Girls on the Run,” a physical-activity based program aimed at inspiring and empowering pre-adolescent girls in North America. For every pair of Vibram-soled shoes sold at participating retailers, the brand will donate 5 percent of the price to “Girls on the Run.” The ...
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News briefs
The New Balance Foundation has pledged $2.55 million toward a...
The New Balance Foundation has pledged $2.55 million toward a new initiative focused on the promotion of physical activity for children, in collaboration with the 100 Mile Club and ChildObesity180 at Tufts University. At the core of the collaboration is the New Balance Foundation Billion Mile Race, a nationwide campaign ...
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News briefs
New Balance continues to add new football properties. It has...
New Balance continues to add new football properties. It has signed up the Scottish champion, Celtic FC, replacing Nike as the official sponsor of the Glasgow club for five years from the 2015/16 season. New Balance is only about 20 years younger than the Celtic team, which was founded by ...
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News briefs
Kelme has signed an important sponsorship deal with the Professional...
Kelme has signed an important sponsorship deal with the Professional Futsal League (PFL) of the U.S. The Spanish company will act as official footwear supplier for the American league. It has a similar agreement with the Spanish futsal league (LNFS) since 2013.
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News briefs
O'Neill launched a global advertising campaign this month focusing on...
O'Neill launched a global advertising campaign this month focusing on the “unreasonable” behavior of surfers and the conditions they have to face. It refers to the Californian board sports brand's perpetual drive for innovation, starting in 1952 with the group's emblematic founder, Jack O'Neill. The company boasts that O'Neill is ...
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News briefs
Diadora will sponsor the Norwegian women's national cycling team under...
Diadora will sponsor the Norwegian women's national cycling team under an agreement signed in February with the Norwegian Cycling Federation (NCF). The initial contract is for three years and can be extended for another two. Diadora will now supply all the clothing for the female riders as well as the ...
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News briefs
Converse has announced the launch of “Made by you,” a...
Converse has announced the launch of “Made by you,” a new global campaign celebrating its Chuck Taylor All Star sneaker and the people who have turned it into their artistic canvas. The campaign features more than 200 portraits of worn and customized Chucks, from everyday Chuck Taylor wearers as well ...
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News briefs
Oakley launched on Feb. 17 a new marketing campaign in...
Oakley launched on Feb. 17 a new marketing campaign in 22 countries under the “One Obsession” tagline. It invited people to share the passions of any of the brand's 450 sponsored athletes including skateboarder Eric Koston, surfer Gabriel Medina, cyclist Mark Cavendish, all-star baseball player Matt Kemp, Moto GP champion ...
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News briefs
Maui Jim has announced a new global three-year partnership with...
Maui Jim has announced a new global three-year partnership with the ATP (Association of Tennis Professionals). As part of the deal, the Hawaiian brand of polarized sunglasses becomes the Official Eyewear of the ATP World Tour as well as the supply eyewear to the season-ending Barclays ATP World Tour finals ...
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News briefs
Sergio Tacchini has launched a new commercial spot on the...
Sergio Tacchini has launched a new commercial spot on the Italian Super Tennis TV channel under the “Dress the Passion” tagline. Building up on a print campaign launched last year, the video features Tommy Robredo, one of the 20 top ATP Tour champions, playing elegantly in slow motion, accompanied by ...
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News briefs
Memphis Depay has joined Under Armour's elite athlete roster. The...
Memphis Depay has joined Under Armour's elite athlete roster. The footballer, who has signed a multiyear partnership with immediate effect, plays for PSV Eindhoven and is currently the leading goal scorer in the Eredivisie, the highest echelon of professional football in the Netherlands. Depay is considered one of the most ...
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News briefs
Glenmuir will be the title sponsor of the Foremost Golf...
Glenmuir will be the title sponsor of the Foremost Golf Championship, scheduled to be played at the Oxfordshire Golf Club on May 18. The event is organized every year by Foremost Golf among its retail members, who manage more than 950 golf stores across the U.K. Participants will receive a ...
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News briefs
Mark McMorris from Canada and Silje Norendal from Norway, gold...
Mark McMorris from Canada and Silje Norendal from Norway, gold medal winners at the 2015 Winter X-Games, are the first snowboarders to be sponsored by Garmin. They will be equipped with the brand's VIRB action camera, the Fénix 3 multisport watch and the Vivofit activity tracker. Garmin is also acting ...
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Short stops
The American surf industry association, SIMA, has assigned awards to...
The American surf industry association, SIMA, has assigned awards to Volcom for the Boardshort of the Year and the Women's Brand of the Year
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Ecco Golf has signed up five LPGA Tour players -...
Ecco Golf has signed up five LPGA Tour players - Jennifer Johnson, Pernilla Lindberg, Sadena Parks, Kendall Dye and Therese Koelbaek
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The ultrarunner Rob Krar becomes a brand ambassador for Nathan...
The ultrarunner Rob Krar becomes a brand ambassador for Nathan Sports
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Muriel Bouhet, a French mountain bike racer, will endorse Polar...
Muriel Bouhet, a French mountain bike racer, will endorse Polar over the next few years
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Article
Anta recovers fast, reinforces market share
Anta Sports Products strengthened its position as the leading Chinese sports brand, with a sales increase of 22.5 percent to 8,922.7 million yuan renminbi (€1,253.5m-$1,426.5m) last year. It was the first major Chinese brand to report on a full year that marked a recovery for the Chinese sportswear market and ...
