LATEST – Page 319
-
News briefs
Reebok has announced a new partnership deal with Jon Jones...
Reebok has announced a new partnership deal with Jon Jones and Ronda Rousey, two of the best athletes in the world of Mixed Martial Arts (MMA). The sports brand announced on Dec. 2 its partnership with Ultimate Fighting Championship (UFC), the largest MMA promotion company in the world and starting ...
-
News briefs
Adidas has become the title sponsor of Euroleague Basketball's international...
Adidas has become the title sponsor of Euroleague Basketball's international junior tournament for the next two years. The German sports brand will replace Nike as the title sponsor of the 14th edition of the Next Generation tournament, qualifying for which will begin at the end of December in Rome. The ...
-
Short stops
Jens Voigt, the recently retired German cycling professional, has been...
Jens Voigt, the recently retired German cycling professional, has been enlisted by Trek as “Ambassador of Awesome,” motivating its staff to be more productive and engaging in product testing and a variety of promotional activities
-
Short stops
A Norwegian snowboarder, Silje Norendal, will be featured in the...
A Norwegian snowboarder, Silje Norendal, will be featured in the women's advertising campaign of Skullcandy under a new endorsement deal
-
Short stops
New Balance has signed up a Spanish triathlon champion, Iván Raña...
New Balance has signed up a Spanish triathlon champion, Iván Raña
-
Short stops
Rafael Nadal, the Spanish tennis star, has agreed to act...
Rafael Nadal, the Spanish tennis star, has agreed to act as global ambassador of Tommy Hilfiger's underwear and its tailored clothing lines
-
News briefs
Amer Sports signed on Dec. 2 an agreement for a...
Amer Sports signed on Dec. 2 an agreement for a €150 million syndicated revolving credit facility for the next five years. Negotiated at favorable terms, it will be used for general corporate purposes including the refinancing of a €200 million syndicated loan obtained in 2011, which has now been terminated ...
-
News briefs
Amer Sports will have 260 mono-brand stores, 150 partner stores...
Amer Sports will have 260 mono-brand stores, 150 partner stores and 62 e-commerce sites in operation around the world by the end of the year. Salomon will have the biggest presence at the direct-to-consumer level with 196 branded stores and 29 web stores. It opened its first virtual store in ...
-
Short stops
Columbia Sportswear has celebrated a grand opening for its Columbia...
Columbia Sportswear has celebrated a grand opening for its Columbia flagship store in New York City, located at 345 West 14th Street
-
News briefs
Luxottica and Intel have announced a multi-year R&D collaboration to...
Luxottica and Intel have announced a multi-year R&D collaboration to combine premium, luxury and sports eyewear with smart technology. The first smart eyewear from this partnership is expected to launch in 2015. Luxottica, the world's largest eyewear maker, is best known for brands such as Ray-Ban, Persol and Oakley. In ...
-
News briefs
David Beckham and Simon Fuller, the TV producer best known...
David Beckham and Simon Fuller, the TV producer best known for being the creator of American Idol and the “Idol” franchise, have signed a 50-50 joint venture with Hong Kong-based Global Brands Group (GBG) to develop David Beckham-branded consumer products globally. As reported by The Financial Times, they also plan ...
-
News briefs
James Rodriguez is releasing a personalized range of men's underwear,...
James Rodriguez is releasing a personalized range of men's underwear, following in the footsteps of Cristiano Ronaldo and David Beckham. The Colombian midfielder, who plays with Ronaldo at Real Madrid, modeled the J10 branded range after teaming up with Colombian brand Bronzini. The athlete became one of the world's most ...
-
News briefs
Asics has announced an agreement with Cityzen Sciences to conduct...
Asics has announced an agreement with Cityzen Sciences to conduct joint research into and development of smart textiles for sports apparel. France-based Cityzen Sciences specializes in the development of smart textiles, and the project aims at combining this knowledge with the sports expertise cultivated by Asics to produce and market ...
-
News briefs
A small Swiss company called Faction Collective will design, manufacture...
A small Swiss company called Faction Collective will design, manufacture and market a new range of Roxy branded freeride and freestyle skis for the autumn/winter 2015/16 season. Formed in 2006, Faction Collective makes its own branded skis at an undisclosed location in Europe and sells them in 30 countries. The ...
-
News briefs
The X-Bionic brand of X-Technology joined Victorinox and Honeywell in...
The X-Bionic brand of X-Technology joined Victorinox and Honeywell in the Hall of Fame of the prestigious Swiss Innovation Award as it celebrated its 25th anniversary in Zurich. Meanwhile, X-Technology, Schoeller, Sympatex Technologies and Polartec took Best Innovation prizes at the recent inaugural Future Materials Awards organized by the World ...
-
News briefs
WL Gore & Associates has developed +Gore for Gore-Tex gloves,...
WL Gore & Associates has developed +Gore for Gore-Tex gloves, a new technology to help keep hands warmer for longer. This technology relies on a new testing method that simultaneously measures the breathability and the insulation performance of a glove. According to Gore, the glove construction - which consists of ...
-
Short stops
Poc Sweden has won a prize from Popular Science, described...
Poc Sweden has won a prize from Popular Science, described as the world's largest science and technology magazine, for its Skull Orbit Comp H.I. MIPS helmet
-
News briefs
Starting next year, Columbia Sportswear will be the new partner...
Starting next year, Columbia Sportswear will be the new partner of the Ultra Trail du Mont Blanc (UTMB) through three of its brands: Columbia, Mountain Hardwear and Montrail. Taking the place of The North Face after many years, it will outfit all the participants in the races with shoes and ...
-
News briefs
Reebok has signed a six-year partnership deal with UFC (Ultimate...
Reebok has signed a six-year partnership deal with UFC (Ultimate Fighting Championship), the world's largest organization for the promotion of mixed martial arts. Under the terms of the agreement, for an unspecified amount of money, Reebok will be the exclusive supplier of uniforms and commercial outfitter of UFC worldwide. UFC ...
-
News briefs
Macron and TSV München 1860 have signed a new technical...
Macron and TSV München 1860 have signed a new technical partnership agreement. The Bavarian football team will be sponsored by Macron for five years starting from the upcoming season 2015-2016. The Italian teamwear brand said this partnership is particularly important as it enables the company to enter into the growing ...
