LATEST – Page 326
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TaylorMade-Adidas Golf has signed a four-year contract with England Golf....
TaylorMade-Adidas Golf has signed a four-year contract with England Golf. Beginning in January 2015, the company will be the official supplier of waterproof clothing, golf apparel and footwear to the staff and volunteers of the organization. It will also make available Adidas clothing and Taylormade golf bags and accessories to ...
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Mitre Sports has announced the launch of Mitre Star, a...
Mitre Sports has announced the launch of Mitre Star, a new online hub developed for 5-a-side and 7-a-side football players and teams, offering expert advice in the four areas of tactics, technique, fitness and nutrition. The online content, which was developed with key influencers such as FourFourTwo and nutritionist Ben ...
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Tecnica Blizzard is again an official supplier to the U.S....
Tecnica Blizzard is again an official supplier to the U.S. Ski Team Equipment Pool
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Spalding will be the official supplier of balls for England...
Spalding will be the official supplier of balls for England Basktball during the next season
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Reebok will sponsor a well-known UFC lightweight champion, Anthony “ShowTime”...
Reebok will sponsor a well-known UFC lightweight champion, Anthony “ShowTime” Pettis
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Shock Doctor is sponsoring the English Saracens rugby team with...
Shock Doctor is sponsoring the English Saracens rugby team with its mouthguards for the next five years
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Compressport, a French supplier of compression garments and accessories, is...
Compressport, a French supplier of compression garments and accessories, is going to be an official supplier of the Ultra-Trail du Mont-Blanc this summer
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News briefs
Quiksilver has signed several new licensing agreements for its various...
Quiksilver has signed several new licensing agreements for its various brands, some of which are limited to the Americas. The products covered by these contracts will be available in Quiksilver's retail stores and e-commerce sites. A new global licensing agreement with Euroglass and its Equity Bell subsidiary allows them to ...
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News briefs
Dakine has announced the launch of its first-ever surf apparel...
Dakine has announced the launch of its first-ever surf apparel collection for spring 2015. The 35-year-old American outdoor brand is known for its backpacks, bags, gloves and accessories for surf, skate, snowboard, ski, mountain bike, windsurf and kite. The new line of surf apparel focuses on men's board shorts and ...
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News briefs
Adidas Action Sports presented a new outsole for skateboarding shoes...
Adidas Action Sports presented a new outsole for skateboarding shoes in July at the Bright show held in Berlin. The new cold resistant cushioning system, “boost,” is implemented in one new model, available in two different colors from February 2015. The cushioning system was originally used for the snowboarding segment. ...
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News briefs
Outer Known will be the name of the new brand...
Outer Known will be the name of the new brand that Kelly Slater is going to launch with the support of Kering, the parent company of Puma, Volcom and Electric, according to an Australian surf magazine, Stab. The former surf champion, who was previously sponsored by Quiksilver, is said to ...
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News briefs
Under Armour is said to have discussed the possibility of...
Under Armour is said to have discussed the possibility of collaborating with Samsung in the area of wearable technologies. UA's chief executive, Kevin Plank, reportedly met the son of Samsung's chairman, Lee Kun Hee, to discuss this topic. Such a combination would be a counterpoint to the long-standing alliance between ...
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News briefs
After more than a year of development, Outnorth, the Swedish...
After more than a year of development, Outnorth, the Swedish online retailer, is launching its own private label, Urberg. The idea is to fill price and product gaps rather than the production of a full range of sports clothing. Outnorth wants Urberg to be a stable and durable brand of ...
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News briefs
Hi-Tec is launching a walking-footwear range made in Europe on...
Hi-Tec is launching a walking-footwear range made in Europe on the back of its sponsorship of the Vierdaagse, an annual four-day walking event with about 45,000 registered participants that took place last week in Nijmegen, in the south of the Netherlands. The deal has inflated Hi-Tec's sell-in in the Netherlands, where ...
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News briefs
Ceramiq, a French brand with a range of base layers...
Ceramiq, a French brand with a range of base layers made from volcanic stone, intended for running and outdoor sports, is expanding its offering with a cycling apparel range. The company behind the brand is HT Concept from the Vosges area. The membrane developed by the firm is made from ...
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Löffler is the first Austrian sports brand to have obtained...
Löffler is the first Austrian sports brand to have obtained Oeko-Tex' new SteP certification for sustainable textile production
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New Era Cap launched last week in Europe a new...
New Era Cap launched last week in Europe a new Heritage series of caps to celebrate the New York Yankees, inspired by Spike Lee, and its distribution will be expanded this week globally
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Reebok Classics has partnered with the German fashion designer Patrick...
Reebok Classics has partnered with the German fashion designer Patrick Mohr for the development of a limited edition released at the recent Bright show in Berlin and due to be sold by selected retailers from next spring
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News briefs
As an official sponsor, New Balance welcomed more than 18,000...
As an official sponsor, New Balance welcomed more than 18,000 runners at the Vitality British 10K London Run, on Sunday July 13. The annual race saw participants run the iconic route through some of London's most famous landmarks. New Balance treated runners and spectators alike to special incentives including access ...
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News briefs
Bushnell Eyewear is joining the Austrian Ski Pool, with Bollé...
Bushnell Eyewear is joining the Austrian Ski Pool, with Bollé supplying helmets, ski goggles and sunglasses for alpine skiing to its members, and Cébé outfitting cross-country skiers. The deal will enable Bollé to equip Anna Fenninger, the 25-year-old Austrian ski champion who won a gold medal in the Super G ...