LATEST – Page 344
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News briefs
Speedo has extended its partnership with the China Swimming Association,...
Speedo has extended its partnership with the China Swimming Association, so that it will remain the professional swimming equipment sponsor of the Chinese national swimming team for another four years until 2017. The agreement has been in place since 2009 and calls for all Chinese swimmers on the national team ...
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News briefs
Asics has signed a six-year deal to sponsor the South...
Asics has signed a six-year deal to sponsor the South African Rugby Union, whose national team is commonly referred to as the Springboks, replacing Canterbury from next Jan. 1. The company is also reportedly considering the establishment of production facilities in South Africa.
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News briefs
Asics will be the official kit supplier of Team Scotland...
Asics will be the official kit supplier of Team Scotland at the Glasgow 2014 Commonwealth Games, which will be held in the Scottish city from July 23 to Aug. 3 next year. The deal with the Japanese brand will cover jackets, caps and polo shirts that will be worn by ...
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News briefs
Adidas will launch on Sept. 14 a new away kit...
Adidas will launch on Sept. 14 a new away kit for the sponsored FC Bayern München team, the incumbent winner of the Uefa Champions' League, whose design is inspired by the typical Bavarian “Lederhosen.” The shorts resemble the leather breeches worn by beer drinkers, especially during the Oktoberfest. They ...
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News briefs
Josep “Pep” Guardiola, the new manager at the FC Bayern...
Josep “Pep” Guardiola, the new manager at the FC Bayern Munich football team, has signed a new sponsorship deal with Adidas. The Big a will use the former midfielder as brand ambassador in a new Champions League marketing campaign titled ‘Gamedayplus.' As he previously worked for the FC Barcelona team, ...
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Short stops
Kempa is going to sponsor a German handball champion, Uwe...
Kempa is going to sponsor a German handball champion, Uwe Gensheimer, for the next three years
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Article
Anta sees the end of the tunnel
Anta Sports Products saw the first signs of a possible turnaround at its latest quarterly in-house fair, where the Chinese company collected a higher value of orders than one year ago for shipments in the first quarter of 2014. Orders had been declining at the company's house fair since those ...
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News briefs
Nike is making a new application available widely to designers...
Nike is making a new application available widely to designers to help them choose the most environmentally friendly fabrics. Called Making, the new app is based on the Nike Materials Sustainability Index, a database that the Swoosh has developed over the past seven years, rating materials from 0 to 50.
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News briefs
Danny Feuerstein has launched a new high-performance line of base...
Danny Feuerstein has launched a new high-performance line of base layer garments, called Komafram, which use natural alpaca wool. He is the son of Aaron Feuerstein, founder of Malden Mills, parent company of Polartec. Based in Chicago, the new brand is supposed to blend functionality with comfort and style, in ...
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News briefs
PrimaLoft has awarded a license to Mitsui Bussan Techno Products...
PrimaLoft has awarded a license to Mitsui Bussan Techno Products to design, develop and sell fabrics using its own technological yarns. Mitsui has already started the development process and plans to put them out in the autumn of 2014. Mitsui Bussan owns the Pertex brand since 2005.
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Short stops
Head Sport has signed a license with a U.S. company,...
Head Sport has signed a license with a U.S. company, PS Brands/Planet Sox, for a line of tennis and performance socks to be distributed in North America
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News briefs
Puma has lunched the Puma Football Club, a new virtual...
Puma has lunched the Puma Football Club, a new virtual football community featuring brand ambassadors such as Cesc Fàbregas, Sergio Agüero, Marco Reus and Gianluigi Buffon. Football fans from around the world are being invited by Thierry Henry on the new internet platform to formulate creative suggestions for the players' ...
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News briefs
Sport 2000 is launching a new advertising campaign in France...
Sport 2000 is launching a new advertising campaign in France featuring Raymond Domenech, the former French football player and coach of France's national football team, from 2004 to 2010. Developed by Business, a 35-year-old Parisian agency, the campaign will make its debut on French radio stations on Aug. 17. Business ...
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News briefs
Ecco has been named the official footwear supplier to the...
Ecco has been named the official footwear supplier to the 2013 European Solheim Cup team. The Danish footwear brand will create special-edition shoes exclusively for the players and captains. For this edition of the women's golf tournament, the fourth during which Ecco has supported Team Europe, the company will also ...
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News briefs
Skins has announced its official partnership with Anna Tunnicliffe, the...
Skins has announced its official partnership with Anna Tunnicliffe, the two-time Olympian and leading CrossFit athlete. Tunnicliffe, 30, who was born in England but moved to the U.S. when she was 12, began her career in sailing and later expanded her athletic activities to other disciplines. At the 2008 Olympic ...
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News briefs
Peak will be the official shoe sponsor for Fiba's male...
Peak will be the official shoe sponsor for Fiba's male and female championships in the five continents, as well as the clothing sponsor for the Asia championship. In addition, at the 2014 Basketball World Cup in Spain, Peak will be introducing for the first time its new judge shoes, especially ...
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News briefs
Nike might soon lose its sponsorship deal with Paris Saint-Germain,...
Nike might soon lose its sponsorship deal with Paris Saint-Germain, also known as PSG, the Parisian football team that won the French First League title last season. According to the daily newspaper Le Parisien, the Qatari group that owns PSG has asked Nike to substantially revise the financial terms of ...
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News briefs
Following its recent change of ownership, Bailo has launched a...
Following its recent change of ownership, Bailo has launched a new logo, based on its Italian roots, and signed up a new testimonial, Armin Holzer, joining Benni Kofler. Holzer, an Italian freerider and a slackline and highline champion, was previously sponsored by Adidas Outdoor. He became famous in 2011 by ...
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News briefs
Timezone, the German streetwear label, is teaming up with Salewa...
Timezone, the German streetwear label, is teaming up with Salewa and Maloja, to market fashionable, but also functional pants for climbing and cycling, respectively. The products, which are scheduled to hit the shops in spring 2014, take advantage of the partnering companies' know-how on fitting and other functional requirements as ...
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News briefs
Adidas will replace Nike as the official sponsor of the...
Adidas will replace Nike as the official sponsor of the national men's and women's teams of the French Basketball Federation for the next four years, starting in October. Adidas is already the official supplier of the French handball and rugby teams, but Nike has taken its place as sponsor of ...
