Nike might soon lose its sponsorship deal with Paris Saint-Germain, also known as PSG, the Parisian football team that won the French First League title last season. According to the daily newspaper Le Parisien, the Qatari group that owns PSG has asked Nike to substantially revise the financial terms of the deal, expiring in a year's time, by increasing the amount that the sporting goods giant pays to the team from the current €6.5 million per year to at least €20 million as of the 2014/15 season. Nike has been the kit supplier of PSG since 1989 and the two parties have not yet found an agreement on the new terms. Meanwhile, PSG has started to look at alternative kit suppliers, including Nike's most obvious competitors, Adidas and Puma, as well as a less familiar name, Burrda Sport, owned by Qatar Sports Investments, the majority shareholder of PSG. Launched in 2007, Burrda is still a relatively unknown brand in France but has already signed up another French First League club, OGC Nice, as well as the rugby teams of Toulon and Biarritz. Nike has a right of pre-emption and remains a priority candidate to its own succession but is now under pressure, and the Qatari group might be prepared to invest heavily to link its Burrda brand to PSG, the richest football club in France and now one of the top clubs in Europe.

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