LATEST – Page 345
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News briefs
Nike has decided to extend its contract with Tiger Woods...
Nike has decided to extend its contract with Tiger Woods after its expiration at the end of this year, according to ESPN. The Swoosh started partnering with the American golf champion in 2006, when he became a golf professional. It decided to stick with him recently in spite of the ...
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News briefs
Puma will launch a new marketing campaign for its lifestyle...
Puma will launch a new marketing campaign for its lifestyle shoe and apparel collections, starting at the beginning of 2014. The former campaign, ‘Puma Social,' will be phased out at the end of the coming autumn/winter season. The new campaign, ‘Next starts now,' will be a global initiative covering PR ...
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News briefs
Puma has signed a multi-year agreement with the ESPN Wide...
Puma has signed a multi-year agreement with the ESPN Wide World of Sports Complex in Orlando, Florida to become the official soccer equipment sponsor of Disney Soccer, a series of tournaments for players from around the world that takes place each year at the complex. As part of this collaboration, ...
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News briefs
Swix Sport will be the title sponsor for two years...
Swix Sport will be the title sponsor for two years of the Birkebeiner, which is regarded as the most important series of Nordic ski events in the U.S., pulling in more than 12,000 skiers and 20,000 spectators. The deal includes the development of a full merchandising program including a limited ...
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News briefs
Hummel was once again official sponsor of the Roskilde festival...
Hummel was once again official sponsor of the Roskilde festival held in Copenhagen from June 29 to July 7. The brand launched a special Roskilde festival shoe for the occasion, limited to 12 pairs of shoes sold in each of the 20 participating stores in the country. By buying the ...
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Short stops
Macron has presented the new home jersey for AC Ajaccio,...
Macron has presented the new home jersey for AC Ajaccio, a first-league French soccer team that it has been sponsoring since 2010 under a contract that we did not report at the time
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Short stops
Ecco is extending its endorsement deal with Fred Couples for...
Ecco is extending its endorsement deal with Fred Couples for golf shoes and headwear
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News briefs
Anta has announced plans to open stores in the Middle...
Anta has announced plans to open stores in the Middle East. Working through Regal International, the Chinese sports brand will distribute its products in the region through multi-brand outlets and a flagship store in Al Quoz, Dubai. Regal International is a joint venture between the Shroff family, which owns the ...
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News briefs
Tiong Liong, a Taiwan-based textile manufacturer, has collaborated with Invista's...
Tiong Liong, a Taiwan-based textile manufacturer, has collaborated with Invista's Cordura brand team to expand its Air Flow Technology (AFT) collection of fabrics with new knit constructions featuring enhanced abrasion and snagging resistance. Targeted primarily at outdoor, athletic and safety footwear, these breathable fabrics can also be used in mesh ...
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News briefs
Oakley is celebrating the 100th edition of the Tour de...
Oakley is celebrating the 100th edition of the Tour de France by paying homage to the country that hosts the event with a limited edition collection of sports glasses carrying the blue, white and red colors of the French flag. The line, which is based on Oakley's recently launched Radar ...
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News briefs
Shimano has launched a limited-edition blue-colored version of its cycling...
Shimano has launched a limited-edition blue-colored version of its cycling shoe, the R320, which is being worn by a limited number of riders in the Tour de France. The model will also be available for purchase by consumers in limited quantities in Germany, Switzerland, France, Belgium, the Netherlands, Sweden, Denmark, ...
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News briefs
Cushe Footwear, a division of Wolverine World Wide, has announced...
Cushe Footwear, a division of Wolverine World Wide, has announced that it will pair up with Hoffman California Fabrics to create an exclusive collection of surf-style footwear for spring/summer 2014. Since 1924, Hoffman California Fabrics has been creating screen-prints and handmade batik fabrics for beach and surfwear that have helped define ...
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News briefs
Nike Golf has signed a multi-year deal with Chris Williams,...
Nike Golf has signed a multi-year deal with Chris Williams, who will represent the brand with clubs, balls, shoes, gloves, apparel, headwear and accessories. After ranking as the number 1 amateur player in the world, Williams made his professional debut as a Nike Golf athlete at the Travelers Championships in ...
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News briefs
Adidas has struck a four-year partnership with the Canadian Olympic...
Adidas has struck a four-year partnership with the Canadian Olympic Team, covering footwear and apparel, taking the place of the Hudson's Bay chain of department stores. The Big a will launch a new high-performance collection for Canadian Olympic Team that will be exclusively carried in the 170 Sport Chek stores ...
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News briefs
Puma is stopping its sponsorship of Aaron Hernandez, who plays...
Puma is stopping its sponsorship of Aaron Hernandez, who plays for the New England Patriots team in the U.S., following his arrest on suspicion of first-degree murder and associated weapons charges in the shooting death of Odin Lloyd, a semi-professional American football player. Puma had signed up the 23-year-old NFL ...
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News briefs
Julbo, the French sports eyewear company that is celebrating its...
Julbo, the French sports eyewear company that is celebrating its 125th anniversary, was a new sponsor of the Natural Games, which took place near Millaut in the south of France between June 27 and 30.
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News briefs
Adidas has extended its sponsorship of the Chelsea football club...
Adidas has extended its sponsorship of the Chelsea football club for the next ten year under a deal that is said to be worth £300 million (€350m-$455m). The Three Stripes have clothed the English team since 2006. The new contract is due to expire in 2023.
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News briefs
Hi-Tec Sports is working on an adaptation for the U.K.,...
Hi-Tec Sports is working on an adaptation for the U.K., Ireland and the rest of Europe of a new online training platform that it has just launched for its retail partners in the U.S. Company officials hope that the European platform will become operational for the autumn/winter 2013/14 season. The ...
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News briefs
Boa Technology is raising its support of triathlon by sponsoring...
Boa Technology is raising its support of triathlon by sponsoring nine triathlon races in 2013, including the Ironman 70.3 race in Boulder, Colorado, on Aug. 4, and the Ironman World Championships in Kailua-Kona, Hawaii, on Oct. 12. The company recently launched triathlon-specific footwear with Zoot and Specialized, both of which ...
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News briefs
Trek Bicycle has bought the WorldTour license of RadioShack-Leopard to...
Trek Bicycle has bought the WorldTour license of RadioShack-Leopard to create a new pro cycling team debuting in the 2014 cycling season. Leopard has been the holding company of the team's license since the summer of 2010. Trek plans to keep a large part of the existing staff, including the ...
