LATEST – Page 347
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News briefs
Bluesign Technologies has revised the consumer safety limits on its...
Bluesign Technologies has revised the consumer safety limits on its list of restricted substances. The 2013 revision takes into consideration new scientific knowledge of the toxicological profile of the substances, revised risk assessments, new analytical standards and other elements.
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News briefs
Nike is again the only sports brand to have made...
Nike is again the only sports brand to have made it into this year's edition of BrandZ, which ranks the world's 100 most valuable brands. However, the Swoosh fell from number 44 to #56. Its brand value fell by 3 percent to $15.8 billion. The 2013 ranking is led by Apple, ...
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News briefs
Intersport International continues its association with Fifa for the 2014...
Intersport International continues its association with Fifa for the 2014 World Cup in Brazil. It will again act as the Official Event Shop during the tournament, setting up dedicated 2014 FIFA World Cup Brazil retail corners in more than 550 stores operated by affiliated retailers in over 20 countries before ...
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News briefs
Adidas has recovered the sponsorship of Flamengo, the highly popular...
Adidas has recovered the sponsorship of Flamengo, the highly popular football team from Rio de Janeiro, signing a new deal for the next ten years ahead of the 2014 Fifa World Cup in Brazil. The Three Stripes had been the official supplier of the team for 12 years until 1992, ...
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News briefs
Nike is going to drop its sponsorship deal with the...
Nike is going to drop its sponsorship deal with the Livestrong Foundation, the charity organization started by cyclist Lance Armstrong, ending a nine-year relationship. The decision came in the wake of Armstrong's doping scandal, after a U.S. anti-doping agency stripped the cyclist of his Tour de France titles in light ...
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News briefs
Nike has re-signed Andre Agassi, eight years after the retired...
Nike has re-signed Andre Agassi, eight years after the retired American tennis champion defected to Adidas. He played under the Swoosh between 1988 and 2005. His wife, the German Steffi Graf, has been with the Three Stripes all her career. The 43-year-old Agassi will play a role in Nike's campaign ...
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News briefs
Oakley is getting involved in baseball through its first licensing...
Oakley is getting involved in baseball through its first licensing agreement with Major League Baseball. The company will produce and market licensed apparel and accessories co-branded with MLB teams, starting with the Los Angeles Angels and the New York Yankees.
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News briefs
Canterbury will be the official supplier of the uniforms worn...
Canterbury will be the official supplier of the uniforms worn by the Rotherham Titans rugby team in South Yorkshire. The new deal, which starts on June 1, extends Canterbury's sponsorship portfolio in the RFU Championship, which already includes the London Scottish and Moseley rugby teams.
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News briefs
BJ Sport, the subsidiary of Active Brands that has the...
BJ Sport, the subsidiary of Active Brands that has the rights to the Bjørn Dæhlie brand of cross-country skiwear, will be the new supplier of clothing to the Norwegian Cross-Country Ski Association, following Swix' previously reported decision not to extend its contract and focus instead on biathlon. Active Brands will ...
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News briefs
Erima, the German brand of team sports, tennis and other...
Erima, the German brand of team sports, tennis and other sports apparel, is now sponsoring Elisabeth Seitz, the 19-year-old gymnast, who is the figurehead of German gymnastics and official ambassador of the German Gymnastics Festival 2013. Seitz won the silver medal at the European Championships held in Berlin in 2011. ...
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News briefs
Macron has announced a new four-year deal to outfit the...
Macron has announced a new four-year deal to outfit the top club of Croatian soccer, Hajduk Split. The Bologna-based sportswear company will take over from Umbro as the club's official technical sponsor.
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News briefs
TaylorMade-Adidas has released a statement to distance itself from Sergio...
TaylorMade-Adidas has released a statement to distance itself from Sergio Garcia, in the wake of the racially tinged remark made by the Spanish golfer about his rival Tiger Woods. At the European Tour gala event on May 21, when asked if he would invite Woods over to his place, Garcia ...
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News briefs
As announced earlier this year, Jack Wolfskin wants to increase...
As announced earlier this year, Jack Wolfskin wants to increase massively its visibility in English football stadia. The outdoor brand has now settled terms and signed a couple of sponsoring agreements. The “Paw” will be associated over the next two seasons with several Premier League teams, either as an official supplier or ...
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News briefs
Once again, W.L. Gore & Associates' German operations has been...
Once again, W.L. Gore & Associates' German operations has been awarded by the Great Place to Work Institute as one of the country's most employee-friendly companies. This year, Gore walked away with the third position in the category for medium-sized companies with 501 to 2,000 employees. On top of that, ...
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News briefs
Ferntree, a fabric developed by Südwolle, has won the Performance...
Ferntree, a fabric developed by Südwolle, has won the Performance Award in the active and workwear sector in connection with the Performance Days show being held in Munich on May 15-16. The yarn of the fabric uses Advansa's Thermo°Cool Duoregulation fiber technology, combined with the comfort and feel of natural ...
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News briefs
The Norwegian Design Council has given an Award for Design...
The Norwegian Design Council has given an Award for Design Excellence to Helly Hansen for its innovative H²Flow mid-layer jacket, whose ventilation system keeps body temperature constant. The system, which is about to be patented, will be used in other parts of Helly Hansen's collection for the next autumn/winter season.
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Short stops
Basicnet continues to upgrade the image of K-Way by associating...
Basicnet continues to upgrade the image of K-Way by associating it with Versus, the young fashion label of Versace, for the launch of a co-branded unisex jacket next July
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Short stops
Billabong has developed a limited edition of surfwear together with...
Billabong has developed a limited edition of surfwear together with Pukas Surf, the well-known Spanish distributor and retailer of surf products, for sale in selected stores from this month on
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News briefs
Kalenji, the private label of Décathlon for running shoes, has...
Kalenji, the private label of Décathlon for running shoes, has signed a four-year sponsorship deal with Sophie Duarte, a French runner who specializes in the 3,000 meters steeplechase and is the French record holder. The 31-year-old female runner will participate in the development of new products for the French brand, ...
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News briefs
And1 has announced a partnership deal with IMG to produce...
And1 has announced a partnership deal with IMG to produce a new signature basketball tournament in the summer of 2013. The New York-based brand of basketball clothing and footwear has already organized numerous events featuring players who have become professionals in the NBA and in other basktball leagues around the ...
