LATEST – Page 354
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News briefs
Newton Running will be the official footwear and run course...
Newton Running will be the official footwear and run course sponsor of the Ironman triathlon in the U.S. for three years. The connection between Newton Running and Ironman is particularly strong, as the company sold its first pair of running shoes ever at the Ironman 70.3 California event in 2007. ...
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News briefs
Several action sports and outdoor brands have decided to rely...
Several action sports and outdoor brands have decided to rely on Brands for Good as a communication platform to make their corporate social responsibility (CSR) initiatives more visible in the media. The concept and participating projects will be introduced at Ispo Munich, in Hall A2, Booth 105. The projects involved ...
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News briefs
Injinji has revamped its website for an improved experience for...
Injinji has revamped its website for an improved experience for customers of its toe socks for runners and outdoor enthusiasts. The site now includes informative videos, a sponsored-athlete team and advice to help consumers pick – and then buy – the Injinji product best for them. The relaunch was timed ...
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News briefs
Kajsa Claesson, sales manager of Stadium, the large sporting goods retail...
Kajsa Claesson, sales manager of Stadium, the large sporting goods retail chain in Sweden, won an award for Businesswoman of the Year at the recent Swesport trade show in Stockholm. The award was presented by an organization called Divas, which chose Claesson due to her track record as an effective leader with ...
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News briefs
Julbo launched a big TV advertising campaign this past month...
Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company will use the opportunity of the Ispo ...
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Short stops
Spyder Active Sports renews its partnership with Chris Davenport for...
Spyder Active Sports renews its partnership with Chris Davenport for three more years and adds another ski racer, Sierra Quitiquit, as a brand endorser for the same period
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Vans signs up Pat Moore, a snowboarder who placed third...
Vans signs up Pat Moore, a snowboarder who placed third in the Real Snow video contest at the X Games last year
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BMC has joined the list of cycling teams sponsored by...
BMC has joined the list of cycling teams sponsored by Shimano
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Short stops
Xtep International is named the official uniform sponsor of The...
Xtep International is named the official uniform sponsor of The University of Hong Kong Marathon Team
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News briefs
New Balance celebrated its new sponsorship deal with Athletics Ireland...
New Balance celebrated its new sponsorship deal with Athletics Ireland (AAI) in a ceremony held at the Market Bar in Dublin on Jan. 29, which saw the unveiling of the new strip developed to carry the new colors of the team. The three-year sponsorship contract, which replaces that of Asics, ...
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News briefs
Asics is the new sponsor of the French Athletics Federation (FFA), replacing...
Asics is the new sponsor of the French Athletics Federation (FFA), replacing Adidas as its official apparel supplier. The company will develop and provide competition and training wear for the French athletics team until the end of 2016. The four-year deal will thus cover the next two editions of the World Athletics ...
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News briefs
A study published in the Scandinavian Journal of Medicine &...
A study published in the Scandinavian Journal of Medicine & Science in Sports suggests that running economy improves significantly when the runner wears Vibram's FiveFingers instead of regular running shoes, with the condition that the runner has been familiarized with wearing FiveFingers over a period of four weeks. The study, ...
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News briefs
At Ispo Munich, Odlo will present its latest development, the...
At Ispo Munich, Odlo will present its latest development, the Muscle Force line. The line of base layers has been developed mainly for winter sports enthusiasts. The innovation in Muscle Force is the saving and conservation of energy through the reduction of vibrations in the body's key areas in order ...
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News briefs
Shock Doctor, the American supplier of mouthguards and other protection...
Shock Doctor, the American supplier of mouthguards and other protection products for sports, is moving into a new category by launching a range of insoles targeted at athletes. It includes insoles for cleated shoes, for sports from football to baseball and soccer; and for court sports, skating and running footwear. ...
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News briefs
Patagonia has announced the introduction of its new water-repellent down...
Patagonia has announced the introduction of its new water-repellent down called Encapsil. On March 1, a limited edition of apparel containing the down will hit selected stores and internet shops in the U.S., Europe and Japan. The new material is a result of the Californian brand's partnership with the specialty ...
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News briefs
While Nike Golf was making headlines with Rory McIlroy, Callaway...
While Nike Golf was making headlines with Rory McIlroy, Callaway has signed up a slew of young players alongside its established endorsees, such as Phil Mickelson and Ernie Els. The new Callaway endorsees include Gary Woodland, an American player known for his powerful drive; Ryo Ishikawa, the Japanese player who ...
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News briefs
Tomas Berdych, the Czech tennis player, is to become a...
Tomas Berdych, the Czech tennis player, is to become a brand ambassador for H&M, the Swedish fashion chain. Not unlike the partnership sealed last year between Novak Djokovic and Uniqlo, a Japanese fashion retailer, the deal between Berdych and H&M will reportedly include the development of a range inspired by ...
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News briefs
Tony Parker inaugurated his new Peak-branded shoes as the San...
Tony Parker inaugurated his new Peak-branded shoes as the San Antonio Spurs defeated the Los Angeles Lakers last week. The French basketball player ended his relationship with Nike to sign a deal with Peak Sports, a Chinese company that has been investing heavily in the U.S. basketball market. The high-profile switch ...
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News briefs
John Wall, a basketball player for the Washington Wizards, has...
John Wall, a basketball player for the Washington Wizards, has signed a long-term deal with Adidas, switching from its sister brand Reebok. In addition to appearing in marketing materials, Wall will help develop footwear and apparel for basketball for Adidas.
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News briefs
New Balance and Walt Disney Parks & Resorts have partnered...
New Balance and Walt Disney Parks & Resorts have partnered on a deal that will see New Balance as the “official athletic shoe” of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. It will also be the official running shoe for runDisney race weekends, and ...
