LATEST – Page 360
-
News briefs
Arena provided all the participants in the Garmin Barcelona Triathlon...
Arena provided all the participants in the Garmin Barcelona Triathlon with 7,000 swim caps. Prior to the race, which took place on Oct. 7 in the Catalan capital, the swimwear brand presented its new triathlon collection. Arena was partnering with the event for the second consecutive year.
-
News briefs
Gilbert has signed a sponsorship deal with the Welsh Rugby...
Gilbert has signed a sponsorship deal with the Welsh Rugby Union. The Sussex-based brand will supply the league with a range of domestic and international balls until 2018.
-
News briefs
Killy has launched a new website at www.killy.com for its...
Killy has launched a new website at www.killy.com for its sportswear, which is licensed by the Lafuma Group via Eider. The site includes a store locator and allows users to access information on the founder of the eponymous brand, Jean-Claude Killy. The French skiing legend won three gold medals at ...
-
News briefs
Reusch has signed up two more goalkeepers, Javi Varas of...
Reusch has signed up two more goalkeepers, Javi Varas of Real Club Celta de Vigo and Robert Green from QPR, after extending its sponsoring contracts with the goalkeepers of three Italian football teams: Andrea Consigli of Atlanta, Antonio Mirante of Parma, and Michael Agazzi of Cagliari. The German brand of ...
-
News briefs
The Pentland Group is working together with Arts Thread to...
The Pentland Group is working together with Arts Thread to support a unique national design competition launched by the Churchill Centre among design students and recent graduates, which may go international one year later. The candidates will have to submit an inspiring piece of work in 2D format – a ...
-
News briefs
The surfing legend Laird Hamilton has partnered with Nidecker to...
The surfing legend Laird Hamilton has partnered with Nidecker to develop Laird StandUp and other stand-up paddleboards. Bob Pearson, of Pearson Arrow, is creating the initial line. Laird StandUp was first unveiled at the Surf Expo in Orlando earlier this month, and made its European debut Sept. 18-20 at Paddle ...
-
News briefs
Reebok has partnered with The Echo Nest, a music intelligence...
Reebok has partnered with The Echo Nest, a music intelligence platform, to release a new Spotify app. The Reebok FitList app, aimed at providing fitness exercisers with a soundtrack for their workout sessions, is free to use within Spotify. Users select an activity, an intensity level, the duration of the ...
-
News briefs
Head has granted a license for the development and the...
Head has granted a license for the development and the sale of Head branded bikes in Austria and some Eastern European countries, according to velobiz.de, the German online news service for the bicycle industry. The collection was presented at the first edition of a new Austrian trade show, Best of Bike, in ...
-
News briefs
Apparently as the first company within the outdoor industry, Jack...
Apparently as the first company within the outdoor industry, Jack Wolfskin has agreed to join the “Zero Discharge of Hazardous Chemicals” project. In the framework of the program, a member company is required to follow a special collective roadmap for sustainability from now until the year 2020. The to-do list requires ...
-
News briefs
Specialized Bicycle Components in the U.S. is voluntarily recalling 12,000...
Specialized Bicycle Components in the U.S. is voluntarily recalling 12,000 bicycles because it received reports of front forks breaking, posing fall and injury hazards to riders. The recall involves some 2008 and 2009 women's and men's Globe model bicycles manufactured by Kinesis in China. Recalled models include the Globe Elite, ...
-
News briefs
Shimano and BMC will join forces in mountain bike racing...
Shimano and BMC will join forces in mountain bike racing starting next season. The BMC mountain bike racing team will use Shimano's XTR components, wheels and pedals. The two companies will also extend their partnership on the BMC road racing team, which has used Shimano's Dura Ace components for the ...
-
Short stops
The freeskier Gus Kenworthy joins Atomic's team of sponsored athletes...
The freeskier Gus Kenworthy joins Atomic's team of sponsored athletes
-
News briefs
After its painful split with the French football team, Adidas...
After its painful split with the French football team, Adidas has lost another French partner of four decades as the country's athletics federation switched to Asics. The Japanese brand is to provide outfits for French track and field athletes for four years from the start of January in all international ...
-
News briefs
England's Football Association (FA) confirmed that it was putting an...
England's Football Association (FA) confirmed that it was putting an end to its long-standing relationship with Umbro, and that the England football team will be wearing Nike apparel from next spring. Nike bought Umbro in 2007 but announced a few months ago that it wanted to sell the British football ...
-
News briefs
Nike is the new sponsor of the Spanish Basketball Association....
Nike is the new sponsor of the Spanish Basketball Association. Pau Gasol, Marta Fernández and their teammates will be in Nike shirts earlier this month. Gasol himself was at Nike's Madrid office last week to announce a partnership between the American brand and the Spanish basketball federation, starting from next ...
-
News briefs
In a sponsoring deal described as by far the largest...
In a sponsoring deal described as by far the largest agreed upon by a Chinese sports company in its own country, Li Ning, the leading domestic sportswear brand, will become sponsor of CBA, the Chinese Basketball Association, taking the place of Anta Sports. The new deal, which will run over ...
-
News briefs
M-Way, the specialty retail operation of the Swiss Migros Group...
M-Way, the specialty retail operation of the Swiss Migros Group for electric urban mobility, invites its customers to show up in the stores with their old bikes and to leave them there. All consumers enjoy a discount of 250 Swiss francs (€205-$270) on the purchase of a new e-bike if ...
-
News briefs
Prince Global has renewed its sponsorship of Mike and Bob...
Prince Global has renewed its sponsorship of Mike and Bob Bryan, the American brothers who hold the record for all-time winningest doubles team, male or female. They also won the 2012 U.S. Open and a gold medal at the London Olympics. They will continue to use Prince's EXO3 Rebel 95 ...
-
News briefs
Spy Optic had to modify its billboard in Encinitas, California,...
Spy Optic had to modify its billboard in Encinitas, California, advertising its new Happy Lens. The previous ad read “Happy to sit on your face,” and garnered some complaints from locals about the double entendre. Spy took it down after a week. The new board reads “Happiness is coming …” ...
-
News briefs
Skechers has signed marketing agreements with sports legends Mark Cuban,...
Skechers has signed marketing agreements with sports legends Mark Cuban, Joe Montana and Tommy Lasorda to launch the Relaxed Fit men's footwear collection, inspired by the popularity of relaxed fit jeans to offer a similar type of comfort with a more stylish design. Each one of the endorsees will star ...
