LATEST – Page 393
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Halti is planning to come out with its first line...
Halti is planning to come out with its first line of mountain bike clothing for the spring/summer 2012 season
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Canterbury of New Zealand, now a property of JD Sports...
Canterbury of New Zealand, now a property of JD Sports Fashion, is boosting its lifestyle range with its first women's line, due to come out in the spring of 2002
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Adidas and FC Bayern Munich have extended their 50-year partnership...
Adidas and FC Bayern Munich have extended their 50-year partnership through at least 2020. Adidas has a new home jersey for the 2011-12 season, including the team's motto, “Mia san mia” (we are who we are), and vertical stripes that represent the figure depicted on the official coat of arms ...
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According to an unconfirmed press report, Warrior Sports, the team...
According to an unconfirmed press report, Warrior Sports, the team sports subsidiary of New Balance, is reportedly going to be the jersey sponsor of the Liverpool Football Club, starting with the 2012-13 season. It would take the place of Adidas, which in turn took the contract over from Reebok after ...
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Macron is the new official technical sponsor of AZ Alkmaar,...
Macron is the new official technical sponsor of AZ Alkmaar, the Dutch football club. The four-year deal starts with the 2011-12 season and includes official replica jerseys and other official merchandise. This is Macron's first foray into the Dutch football market. The team had some input into its new outfits, ...
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Tyr Sport is the new exclusive apparel sponsor for the...
Tyr Sport is the new exclusive apparel sponsor for the British triathlete Tom Lowe, providing garments for all three activities in his event. Lowe took part in his first full Ironman triathlon in Arizona last year, where he came in third. Separately, Tyr has signed a six-year deal to sponsor ...
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Direct Golf UK has started up its own TV channel...
Direct Golf UK has started up its own TV channel designed to help golfers pick out the best equipment and improve their game. Direct Golf TV, available at www.directgolftv.com, features product reviews and video of golf tips, as well as special offers for Direct Golf UK stores. Carly Cummins, former ...
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Catering to a growing fad and lifestyle in the country,...
Catering to a growing fad and lifestyle in the country, Vans will be title sponsor of a 2-year-old skateboarding circuit in China. Born in 2009 as the Battle of the Silver Dragon, the contest will be renamed Vans Dragon Sk8 series and will tour six major Chinese cities this year: ...
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This year's Search event being held by Rip Curl will...
This year's Search event being held by Rip Curl will take place in San Francisco. The company has had a floating event, licensed by the Association of Surfing Professionals, designed to draw the world's best surfers to a beach that has never had a competitive event. This year's event is ...
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Etnies helped the Los Angeles Mission celebrate its 75th anniversary...
Etnies helped the Los Angeles Mission celebrate its 75th anniversary by giving 2,000 pairs of shoes to the homeless. The mission has been helping get homeless people off the streets for decades. Etnies, which is celebrating its 25th anniversary this year, has helped the cause, estimating that in the last ...
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The World Federation of the Sporting Goods Industry is a...
The World Federation of the Sporting Goods Industry is a new member of the Fair Factories Clearinghouse, a New York-based nonprofit group that provides software to help companies collaborate on improving ethical sourcing and conditions in outsourced manufacturing. This way resources aren't wasted on repeatedly auditing the same factories again ...
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Slazenger has signed up James Anderson, the Lancashire cricket champion,...
Slazenger has signed up James Anderson, the Lancashire cricket champion, as an official ambassador
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Adidas has signed up two NFL draft prospects in the...
Adidas has signed up two NFL draft prospects in the U.S., Von Miller of the Texas A&M team and Randall Cobb of the University of Kentucky Wildcats
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ECCO extends its partnership with Fred Couples, the 51-year-old golf...
ECCO extends its partnership with Fred Couples, the 51-year-old golf pro
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Summer Sanders, the female Olympic swimmer, will act as an...
Summer Sanders, the female Olympic swimmer, will act as an ambassador for Schwinn bicycles
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Amer Sports has issued a floating-rate bond to raise 500...
Amer Sports has issued a floating-rate bond to raise 500 million Swedish kronor (€55.0m-$79.5m), targeted at institutional investors in the Nordic countries and quoted on Helsinki's Nasdaq counter. The proceeds will be used for debt repayment and general corporate purposes.
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Calvin Klein Golf is going to be the first golf...
Calvin Klein Golf is going to be the first golf apparel brand to use Advansa's ThermoºCool technology. The first products to use the technology will be this autumn's collection of men's and women's base layers. ThermoºCool keeps the body comfortable no matter the temperature, and is eco-friendly, made with no ...
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New Balance has a new three-year deal licensing with Mountain...
New Balance has a new three-year deal licensing with Mountain Shades of Colorado to make sunglasses under its brand. Mountain Shades will develop New Balance Sun, a ling of running-specific sunglasses, in the U.S. marketing through 2013. The first batch of product, due out this spring, will include five sport ...
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A top Swedish swimmer, Louise Karlsson, is launching her own...
A top Swedish swimmer, Louise Karlsson, is launching her own line of swim caps and underwear for men and women under the Louise Karlsson Concept brand name. She is doing so in collaboration with Agenta Group. Based in Karlsson's hometown of Uddevalla, this company already markets brands such as Page ...
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BasicNet is putting out a windbraker co-branded by K-Way and...
BasicNet is putting out a windbraker co-branded by K-Way and Marc Jacobs for a selected distribution
