LATEST – Page 8
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News briefsStanley 1913 partners with Caitlin Clark
The US-based hydration brand is teaming up with a rising basketball star for a limited-edition line launching in early September.
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News briefsOn expands LightSpray line with limited Cloudboom drop
A Swiss sportswear brand is launching a new limited-edition racing shoe tied to its innovative LightSpray technology and global activations.
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News briefsAsics helps reimagine physical education kit for UK girls
The “Undropped Kit” has been designed in collaboration with UK teenagers and their partners.
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News briefsCaitlin Clark is Nike Basketball's newest signature athlete
The brand is also unveiling Clark’s new signature logo.
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News briefsKangol and J. Lindeberg's golf collection radiates a youthful spirit
The kangaroo has a golf club. When Swedish company J.Lindeberg and cult brand Kangol collaborated, golf fashion became more youthful and playful.
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News briefsFour new running shoes from Craft Sportswear
The Swedish endurance brand expands its footwear range with four new models for road and trail running, blending tech and Scandinavian design.
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Article3D-printed Nike Air Max 1000 sells out at launch
Nike steps into a new era with its first fully 3D-printed sneaker, blending heritage design with advanced additive manufacturing.
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ArticleGildan, HanesBrands to merge, if shareholders approve
Gildan seeks to acquire HanesBrands and hopes to achieve cost synergies worth $200m three years out.
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News briefsOaxaca to sue Adidas, alleging misuse of traditional sandal design
Shoe manufacturer Adidas has collaborated with designer Willy Chavarría to create a sandal inspired by indigenous footwear, and the Mexican Minister of Culture has announced plans to file a lawsuit against them.
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Case StudyAsics Analysis – A sound brand in a sound company
Asics seems almost unaffected by the current crisis. With the help of Asics documents, we analyze the company’s path to success.
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Case StudyOnitsuka Tiger: A masterclass in strategic growth and brand evolution
Onitsuka Tiger’s leap from heritage sports label to luxury lifestyle powerhouse shows how brand focus and DTC strategy drive global growth.
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News briefsNike-branded plane marks Lionesses’ Euro 2025 victory
Nike celebrated the England women’s national football team’s successful title defence with a few powerful marketing moves.
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Innovator PortraitTailored performance and sustainable innovation: how eVent Fabrics helps brands defy the elements
What does it take to build top-performing, sustainable apparel? A unique approach, agility and understanding of brand needs.
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News briefsNike and Special Olympics deepen collaboration with new partnership
The new agreement aims at expanding access to youth sports and improving training for Special Olympics’ Unified Sports coaches.
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News briefsGolden Goose opens in Milan and Dubai its first junior stores
The openings coincide with the launch of the new kids’ collection of sneakers, apparel, and accessories.
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News briefsAsics becomes official supplier to Asian Paralympic Committee
The company will provide sports apparel, footwear and accessories for APC’s staff involved in the fifth Asian Para Games.
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ArticlePuma and Man City in first Premier League £1bn deal
The £ 100 million a-year deal extends their agreement until at least 2035.
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News briefsFor the third time YKK Corporation is named CDP Supplier Engagement Leader
CDP recognizes companies that reduce GHG emissions throughout their supply chain and collaborate with suppliers to do the same.
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News briefsOdlo partners with Lenzerheide holiday region
The brand wants to raise its profile and expand in Switzerland.
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News briefsAsics to transform facility in Japan into production hub for Onitsuka Tiger
The site also aims to become a dedicated innovation hub.
