What does it take to build truly performance-driven, sustainable outdoor apparel? A unique supplier approach, technical agility, and a deep understanding of brand needs. The ingredient brand eVent® Fabrics is delivering just that, with tailored laminate and membrane solutions that reflect both environmental and commercial priorities.
Performance meets flexibility
Founded in 1999, eVent Fabrics pioneered the world’s first air-permeable, 100% waterproof membrane. Today, the brand is evolving fast—driven by new sustainability goals, exclusive brand collaborations, and a revamped mission expressed through its new tagline: defy the elements.
“At eVent®, we don’t believe in a one-size-fits-all approach,” says Chad Kelly, President of eVent Fabrics. “Instead, we leverage our flexible global supply chain and deep technical knowledge about membranes, fabrics, lamination, and end-use performance to deliver solutions precisely tailored to our partners’ needs. This agility and expertise allow us to support innovation at every stage, offering a distinct advantage in the world of high-performance materials.”
Partner-first approach
The brand’s recent collaborations with Big Rock Candy Mountaineering (BRCM) illustrates this philosophy. Their Dawn Wall Jacket, inspired by the golden age of American climbing, features eVent’s PFAS-free, three-layer alpineST laminate—combining vintage design with cutting-edge functionality.
→ Find out how eVent created a high-performance, PTFE-free alternative for outdoor gear
“Our mission is to take timeless climbing styles and adapt them with planet-positive materials,” says BRCM founder Samuel Hardeman. “eVent is a natural fit—they’ve succeeded where others haven’t in balancing sustainability with top-tier performance.”
The alpineST laminate offers durable, high moisture vapor transfer (MVTR) and a C0 DWR finish, making it a high-performance yet lower-impact solution. The jacket retails at $398 and exemplifies how innovation and aesthetics can align.
“eVent Fabrics provided us with exactly the right mixture of breathability, low noise, and abundant stretch, all qualities required by novice and expert golfers alike,” said Ian Forrester, Founder of HLINC. “eVent BIO (soon to be renamed stormST) boasts an impressive waterproof rating, with 33% more breathability and a PFAS-free construction. It not only makes better golf apparel, but it’s also better for the planet.”
→ Read why eVent Fabrics is renaming its “BIO” fabrics
More than a tagline
The new defy the elements positioning runs deeper than brand identity. It’s a reflection of eVent’s intent to merge nature, technology, and human ambition. “Our products are born from a relentless pursuit of excellence, where every fiber, weave, and layer is designed to stand up to nature’s harshest conditions,” says Kelly.
This message is now visible on hangtags, brand collateral, and digital channels, including eVent’s recently updated website www.eventfabrics.com.
As demand grows for sustainable, high-performance outdoor solutions, eVent’s model—focused on co-creation, technical support, and environmental stewardship—is proving increasingly relevant.
