More about brands – Page 103
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ArticleDeckers projects sales of over $1 bn for Hoka
Deckers Brands’ sales growth gained momentum in the fiscal fourth quarter, led by the continued global expansion of Hoka One One and a strong showing at its core Ugg brand. In the three months ended March 31, the group’s revenues increased by 49.7 percent to $561.2 million and were up ...
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Kanghyuk and Hyosung team up for sustainable skiwear
A Korean fashion label, Kanghyuk, has utilized Hyosung’s waste materials to develop a special collection of sustainable skiwear with a futuristic look. The repurposed materials come from unused airbags, enough to make around 700 jackets. The collaborative skiwear collection, designed for all genders, comprises outerwear and ski pants, warm inner ...
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Article
Le Coq Sportif is being refinanced
The board of directors of Airesis has authorized the conclusion of convertible loans worth 2.5 million Swiss francs (€2.3m-$2.8m) to sustain the momentum of its major subsidiary, Le Coq Sportif, whose sales went up by 35 percent in the first quarter of 2021, followed by a 82 percent increase in ...
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Case StudyNew Era Cap’s success story in Europe
While it is still lower than in its domestic U.S. market, the European turnover of New Era Cap has more than tripled since Paul Gils began to run the company’s business in EMEA and India in 2012, thanks to a variety of initiatives and the sheer fact that its baseball-inspired ...
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Peloton pushes software lock to Tread+
Peloton Interactive has followed through on its agreement with the CPSC to improve the safety of its treadmills by requiring users to unock the devices with a four-digit PIN, dubbed “Tread Lock,” after 45 seconds of inactivity. The feature is part of an automatic software upgrade that is being pushed ...
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Shareholder suit against UA may proceed
Following Under Armour’s acceptance of a $9 million settlement with the Securities and Exchange Commission (SEC) earlier this month, Baltimore federal court judge Richard Bennett has ruled that a long-running consolidated shareholder suit against the company can go forward. The suit, which names the company and its former CEO Kevin ...
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New Balance signs up Raheem Sterling
New Balance has announced a new multi-year sponsorship deal, on and off the pitch, with Raheem Sterling who will become a new global face of the brand. The 26-year-old football star, who plays for Manchester City and the England national team, will wear special New Balance Furon V6+ boots on ...
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New Balance partners with Returnity on waste-free sampling solution
New Balance is providing schools and clubs across the U.S. with team uniforms, which require a robust sample shipment process. Returnity, a specialist in reusable packaging integration for brands and retailers, has developed reusable shipping packaging for the Team Sports initiative at New Balance, with the objective of creating an ...
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Article
Mizuno accelerates on sustainability and healthy lifestyles
Back in 1991, when global environmental issues were just starting to attract attention, Mizuno launched its own global environmental conservation initiative, the Crew21 Project. The company is now committing to strengthening and expanding its existing program. To that end, from 2021 Mizuno will focus on three key areas of sustainability: ...
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ArticleFourth Adidas x Parley Run for the Oceans to help end plastic waste
From May 28 to June 8, the Adidas x Parley #RunForTheOceans will take place for the fourth time, continuing its commitment to combat plastic pollution of the oceans. Runners around the world are encouraged to join the challenge on the Adidas Running App and run, walk or wheelchair to help ...
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News briefs
Puma will remove mulesed wool by 2025
Puma has committed to stop using wool from mulesed sheep by 2025 at the latest, and will be working to source only from Responsible Wool Standard (RWS) certified wool suppliers by that date. The decision follows a campaign by the animal welfare organization Four Paws to ban mulesing of lambs. ...
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Puma commits to make nine out of ten products with more sustainable materials by 2025
Puma has announced that by 2025, nine out of ten Puma products will be made with more sustainable materials. In 2020, the brand already achieved the milestone of sourcing 100 percent of the core materials used in its apparel and accessories (down, cotton, viscose etc.) from more sustainable sources. More ...
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Puma develops a purely female motor racing suit
Puma has resumed its partnership with the W Series, the international single-seater motor racing championship for female drivers. The brand will tailor its racewear with a female-first design in 2021. Race suits for female racing drivers are traditionally redesigned versions of suits that were initially made for their male counterparts. ...
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Puma partners with EVOS Esports
Puma has signed a product partnership deal with a Southeast Asian esports organization, EVOS Esports. The partnership will involve the release of an exclusive co-branded EVOS Esports Puma tracksuit that will be given to players representing the organization. In addition, both parties will launch a range of physical and virtual ...
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Nike produces documentary for broadcast in the U.K.
To highlight Nike’s Play New platform, the Nike Creative Studio and the Wieden & Kennedy London agency have produced a 22-minute documentary that will be airing in excerpts during commercial breaks on Channel 4 and All 4 in the U.K. Titled New Heights, the film is about a “30-day challenge” ...
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Skechers projects operating margins in the mid-teens
Skechers sees no structural impediment to reaching an operating margin in the mid-teens in the long term, compared with the 10 percent margin reached in 2019. The company told investors at a “Life After Covid” conference organized by Morgan Stanley that its centralized product development, management and marketing structure will ...
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S&P maintains a negative outlook for Champion’s parent
Standard & Poor’s was only partially impressed by the presentation of Hanesbrands’ new business plan by its new CEO, Steve Bratspies. The rating agency maintained a negative outlook on the parent company of Champion, citing an “execution risk” for the three-year growth plan due to increased capital investment and marketing ...
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Eleiko launches a superior liquid chalk for weightlifting
Eleiko, a leading Swedish supplier of weight lifting equipment, has partnered with another Swedish company, Disruptive Materials, to offer the Performance Liquid Chalk, a material that is said to provide an enhanced grip, with minimal residue, by absorbing twice the amount of moisture than other liquid chalks. Developed by Disruptive ...
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Beachbody names a chief strategy officer
The Beachbody Company has announced the appointment of Kathy Vrabeck to the newly created role of chief strategy officer. Reporting to Carl Daikeler, co-founder, chairman and CEO of Beachbody, she will be responsible for prioritizing and driving strategic growth initiatives focused on department interaction, human capital allocation, M&A and integration, ...
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Arc’teryx appoints Karl Aaker as brand vice president
Arc’teryx Equipment, the Canadian sports brand inherited by Anta Sports Products and other interests through their investment in Amer Sports in 2019, announced the appointment of Karl Aaker to the role of VP brand, effective immediately. In his new role, Aaker will be responsible for leading the global brand strategy, ...
