More about brands – Page 121
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News briefs
Adidas introduces extra-light golf shoe
Adidas has unveiled the new ZG21 spiked golf shoe. The new shoe is said to weigh 20 percent less than any previous spiked model sold by the brand. This is made possible by a cushioning that is 40 percent lighter than the typical EVA foam in the market. The ZG21 ...
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Article
Nike questions a European tax probe
Nike has asked the European General Court in Luxemburg for the annulment of an investigation by the European Commission into the tax status of its Dutch-based European operations, according to Reuters, arguing that it has failed to prove that certain Dutch tax ruling in its favor amounted to illegal state ...
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Shimano will replace Mavic for neutral support at Tour de France after 43 years
Shimano has signed a new agreement with the Amaury Sport Organisation (A.S.O.) that will see Shimano provide neutral support at all the men’s and women’s road cycling events organized by A.S.O., starting with the first stage of the Paris-Nice race on March 7. The partnership will also cover the iconic ...
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News briefs
Macron donates match kits to grassroots football clubs in Italy
Macron has teamed up with the Lega Nazionale Dilettanti (LND), the Italian governing body for amateur football, on “Insieme per Ripartire,” an initiative to support talented young football players across the country and make sure that they are ready to return to the sport once the restrictions due to the ...
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News briefs
Ellesse is BLOK’s new apparel partner
Ellesse has announced a new partnership with BLOK that makes Ellesse the official apparel partner of the British boutique fitness brand and BLOKtv, its online digital platform, effective Jan. 2021. Ellesse, which is part of Pentland Brands, will supply branded fitness products to BLOK instructors for studio and BLOKtv classes. ...
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News briefs
TaylorMade announces a deal with Tommy Fleetwood
TaylorMade has announced a multi-year equipment deal with Tommy Fleetwood. As part of the contract, Fleetwood will use TaylorMade’s clubs and golf balls. The 30-year-old English golfer, who turned professional in 2010, is a five-time European Tour winner, and is currently ranked No. 19 in the Official World Golf Ranking.
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Short stops
PRODUCT
+++ Decathlon says it is working on a face mask that can be used while practicing sports +++
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MARKETING
+++ J.Lindeberg has announced a multi-year clothing deal with Nelly Korda, the American professional golfer on the Ladies Professional Golf Association (LPGA) Tour, who will wear the apparel of the Scandinavian clothing brand on tour +++ Ping has extended its equipment contract with Tyrrell Hatton, the English professional golfer who ...
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News briefs
Adidas sponsors a young, high-ranking tennis player
Adidas has announced a “long-term partnership” with Félix Auger-Aliassime, the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21st best male tennisman. Adidas indicates that one reason for the partnership is the fact that he ...
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News briefs
Decathlon signs merchandising deal with the NBA
Decathon has signed its first partnership with an American sports league, the National Basketball Association (NBA). Through this multi-year merchandising deal, the big French-based sporting goods retailer will become the NBA’s official licensee in Africa, Asia, Europe, the Middle East and Latin America. Decathlon will be developing NBA team and ...
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ArticleA Li Ning unit may take over Clarks for £51m
Li Ning, the famous Chinese Olympic gold-medallist-turned-businessman, is about to take control of the iconic British shoemaker Clarks less than a month after its shareholders agreed in principle to sell most of their shares to a Hong Kong-based private equity firm, LionRock Capital. Li is the non-executive chairman of Lion ...
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News briefs
Castore partners with Gary Neville
Castore has announced a new partnership with Gary Neville, the former Manchester United player and current commentator for Sky Sports. The three-year deal will see the British sportswear brand become the technical, performance and lifestyle sportswear partner of this well-known British personality.
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News briefs
Footjoy launches a new HyperFlex shoe and glove
Footjoy, a brand of Acushnet, is launching a new iteration of the HyperFlex golf shoe that features the new Wrapid BOA lacing system as well as an innovative OptiFlex outsole, which is said to flex naturally with the wearer’s foot. A thin, semi-rigid TPU flex plate promotes multidirectional flexure and ...
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News briefs
Hummel replaces UA as Southampton’s sponsor
Hummel is going to take the place of Under Armour as the kit supplier of the Southampton football team, which plays in the English Premier League (EPL), for five years, starting with the 2021/22 playing season. UA and Southampton have mutually agreed to terminate their original seven-year contract two years ...
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News briefs
LTA strikes deal with Slinger Bag’s distributor
The Lawn Tennis Association (LTA), the governing body for tennis in the U.K., has reached a three-year deal with Framework Sports & Marketing, the exclusive distributor in the country of Slinger Bag. Framework will be supplying the LTA with 20 of Slinger Bags’ combination trolley bag and ball launchers every ...
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Article
Updated: Isn’t sports retailing an “essential” category?
The German government is widely expected to announce an extension of its lockdown for retailers of “non-essential” items as well as fitness studios and restaurants through Feb. 14, according to leading German media. The second German lockdown started on Dec. 16 and was supposed to end on Jan. 11, but ...
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News briefs
Decathlon, Lululemon and Puma rank high as good places to work
Decathlon, Lululemon and Puma scored high in Glassdoor’s latest annual Employees’ Choice Awards for the best places to work in certain countries. Lululemon has come in seventh place in Canada and eighth place in the U.S. Decathlon came in sixth place in France and Puma in third place in Germany. ...
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News briefs
Allied Sports sets up an international office in London
Allied Sports, the entertainment and lifestyle marketing agency based in New York, has set up a team in London to expand its international operations. The team will be led by a new managing director of international, Jeff Ehrenkranz, who previously served as president of Octagon’s international marketing business. Allied Sports ...
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News briefs
Mizuno partners with Italy’s Fiamme Gialle athletic team
Mizuno will be the official technical partner of Gruppi Sportivi Fiamme Gialle for the athletic section. “Fiamme Gialle” is the name given to athletes from the sports groups of Guardia di Finanza, Italy’s law enforcement agency for financial crime and smuggling. The prestigious military sports group comprises around 300 athletes ...
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News briefsNew president for Canada Goose’s Asia Pacific division
Canada Goose has appointed Scott Cameron as the new president for the company’s Asia-Pacific division. Cameron joined Canada Goose in 2016 as chief strategy and business development officer and most recently served as president for the Greater China region. During this time, Cameron was responsible for developing and growing the ...
