More about brands – Page 133
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ArticleUnder Armour is centralizing and digitalizing its European operations
Under Armour has decided against reopening its physical sales offices in Paris, Munich, Manchester and Barcelona, preferring instead to coordinate in-person and remote selling functions in the respective markets from a new, “futuristic” Digital Hub at its European headquarters in Amsterdam. The regional offices had been temporarily closed in the ...
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News briefs
Bianchi to sponsor GreenEDGE Cycling
Bianchi has signed a multi-year deal with GreenEDGE Cycling, the Australian UCI WorldTour team – and the only such team in the Asia-Pacific region. Once the contract takes effect, in January 2021, GeenEDGE’s male and female cyclists will compete on Bianchi’s bicycles. Among the riders are Simon Yates, Michael Matthews ...
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Young ski racers join the “World Cup Warriors Team” of Reusch
Together with other top athletes sponsored by the Italian ski glove specialist, four up-and-coming ski racers will lead the new ”World Cup Warriors Team” of Reusch International. They are Clément Noël, Alice Robinson, Marco Odermatt and Lucas Pinheiro Braathen. They will be joined by well-known stars of recent years - ...
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News briefs
Google could make new concessions to get Fitbit's takeover approved
According to Reuters, the deadline for the approval by European anti-trust authorities of Google’s $2.1 billion acquisition of Fitbit has been extended from Dec. 23 to Jan. 8 after Google expressed some readiness to change the concessions it would be willing to make. This came after receiving feedback from a ...
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News briefsMarchon to use Eastman’s sustainable acetate
Marchon Eyewear announced that it will be the first eyewear company to produce frames using Acetate Renew, a new, sustainable material produced by the American specialty chemical company Eastman. Unlike other sustainable alternatives, Acetate Renew is indistinguishable from classic acetate, according to Marchon. It plans to start producing acetate sunglasses ...
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News briefsYouTube is testing shopping features
According to a Bloomberg report, Google is testing the idea of turning YouTube into an e-commerce platform that would allow the purchase of items featured in videos. YouTube has been testing e-commerce features for a while. Late last year, it began testing Shopify software that enables creators to list as ...
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News briefs
Bollé’s new lenses have computer-designed pigments
Bollé’s newest sun lens, the Volt +, heightens contrast and color to improve depth perception. Technicians at Bollé’s R&D laboratory, called Epic and located in the French city of Lyon, used computers to sort through some 20 million light-wavelength combinations, fine-tuning the lens’s pigments to produce the proper transition curve. ...
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News briefs
Vibram teams up with Balenciaga on a footwear line
Collaborations with fashion brands are becoming more common in the athletic footwear sector. Vibram is introducing the “Toe” collection, a collaboration with Balenciaga on a shoe range made from recycled knit. The collaborative collection consists of two limited-edition sneaker styles and a high-heeled model. The shoes feature Vibram’s patented FiveFingers ...
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Article
VF wants to be more agile and digital
After releasing VF Corporation’s figures for the second quarter ended on Sept. 30, the group’s management said it felt that the worst of the Covid-19 crisis is over by now, but pointed out that the crisis will be prolonged, that the situation is going to be “volatile,” and that the ...
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News briefs
Shimano adjusts the distribution in Belgium and the Nordics
Shimano Belgium and Lazer Sport will relocate to a new office in Mechelen, Belgium as of July 1, 2021. Shimano Belgium is a subsidiary of Shimano Benelux while Lazer designs bicycle helmets in Belgium and markets these products globally. While sharing the new facilities, Shimano Belgium and Lazer Sport will ...
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News briefs
Fanatics partners with The British & Irish Lions
Fanatics, the international specialist in licensed sports merchandise, has announced a new manufacturing and e-commerce deal with The British & Irish Lions, the rugby union team made up of players from any of the Home Nations, i.e. the national teams of England, Scotland, Wales and Ireland. Fanatics has agreed to ...
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News briefs
Smith enters product partnerships with U.S. and Austrian snow sports teams
Smith announced a new global partnerships with the U.S. Ski & Snowboard association and the Austrian Ski Federation (ÖSV) to support elite athletes from both teams with high-end products for training and competition. Smith officially entered the racing market this winter with the launch of the Icon, a helmet approved ...
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Puma appoints new head of Sportstyle unit
Puma has appointed Maria Valdes as the new general manager of its Sportstyle unit, the company’s largest business unit by revenues. She replaces Reinhard Dischner, who will leave Puma at the end of the year after 18 years with the company. Dischner will stay on until then to ensure a ...
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Article
Amazon enjoys a record-breaking Prime Day
Third-party sellers on the Amazon Marketplace generated sales of more than $3.5 billion during the company’s recent Prime Day promotions on behalf of small and medium-sized businesses. This represents an increase of nearly 60 percent from last year’s promotion, outstripping the growth in Amazon’s own sales. Prime Day took place ...
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ArticleVF goes back into the black
After recording a loss and steep declines in revenues during its first fiscal quarter, VF Corp. bounced back in the second quarter, ended on Sept. 26, with a smaller decline in sales and a return to profits. The management said that year-to-date results have surpassed its expectations across all brands, ...
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News briefs
Columbia’s new jackets trap heat with dots
Columbia Sportswear has introduced what it claims is the industry’s first external thermal shield against cold weather. The exterior of each jacket in its new Omni-Heat Black Dot collection is covered by thousands of dots made of aluminum and coated in black. These dots collect heat from scattered sunlight, and ...
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News briefs
Gore’s chairman becomes its CEO
Bret Snyder, chairman of W. L. Gore & Associates, succeeded Jason Field as president and chief executive of the company on Oct. 9. Field will be staying through December for the transition. Snyder has been chairman since 2016 and will retain his seat on the board. He is the grandson ...
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News briefs
Soöruz wins prize from EuroSima and OSV
Soöruz has won the €5,000 Innovator Of The Year prize from EuroSima and Outdoor Sports Valley (OSV), chiefly for its its Bioprene and Oysterprene wetsuits. Soöruz beat 12 other companies before a jury of EuroSima representatives, OSV cluster partners, and innovation and sustainability experts. Founded in 1999 by Yann Dalibot ...
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AnalysisAnalysis: The 10 major European sports retailers online
The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, find out which players are the real winners.
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Article
Facebook helps in Elho’s rebirth
After an absence of two decades, the Elho brand of skiwear is marking a much remarked upon comeback with a 1989 Heritage Collection, in time for sale through its own website for the imminent autumn/winter season, although its delivery to customers has yet to start. The limited edition ...
