More about brands – Page 139
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News briefs
Nike launches sports collection for expecting moms
On Sept. 17, Nike will launch its first sports collection for expectant mothers through its own web store in the U.S., Europe and Africa. Designed to support and motivate women in all phases of pregnancy and beyond to continue doing sports, the four-piece collection will be marketed under the label ...
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News briefs
JD Sports signs one-year deal with Leeds
JD Sports will be the official sleeve sponsor of Leeds United, the English football club in Leeds, Yorkshire, for the 2020/21 Premier League season. The club will play in the first tier of English football following its promotion in the 2019/20 season. JD Sports’ logo will appear on men’s and ...
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News briefs
ADIFO launches U.S. operations
The Adi Dassler International Family Office (ADIFO), a privately-owned, independent wealth advisory firm for families, recently launched U.S. operations in Miami and Tampa, Florida. ADIFO was founded by Klaus, Horst and Stefan Bente, the three sons of Inge Dassler, the oldest daughter of Adidas’ founder, Adi Dassler. Currently run by ...
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News briefs
Champion launches collection for gamers
Champion is introducing a new Gamer Collection for e-sports players, or “gamers.” The collection comprises sweatshirts, available as both pullovers and zip-ups, and pants. The sweatshirts feature oversized hoods, specially designed to cover people wearing headsets. The sleeves are also designed for gamers, with a rib cut that helps prevent ...
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News briefs
A revived Confirmed app by Adidas
Adidas is resurrecting its five-year-old Confirmed app as a new, updated e-commerce platform filled with story-telling contents. The new app became available in the U.S. last week, and there are reportedly plans to launch it also in China at the end of this year and in Europe next year. In ...
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News briefs
Decathlon closes two stores in Russia
Decathlon has decided to close two mega-stores in different parts of Russia in less than a month. On Aug. 20, the French sporting goods retailer announced that it would close a store in Ivanovo. The decision was made against the background of a major slump in revenue due to the ...
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Article
Two prominent Adidas executives quit
Two prominent U.S.-based Adidas executives are leaving at the same time, but an official of the company says the two events are completely unrelated. Jon Wexler, a 20-year veteran of the company who has been leading its Yeezy business unit since last November as vice president and general manager, left ...
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Infographics & DataRanking - The top 10 sports apparel brands
This exclusive chart shows the leading international sports apparell brands, including Nike, Adidas, VF Corp., Under Armour, Anta, Hanesbrands, Gildan, Puma, Columbia and Boardriders. Ranking by Revenue and by %-growth vs last year. This is exclusive data and analysis for Premium Members.
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OpinionOpinion: The short- vs long-term perspective of retail recovery
Guest Article by Magnus Ohlsson The pandemic has led consumers to shift interests and behavior for now, but not necessarily forever. This also means that short-term gains and losses should not be translated into an everlasting future. It is important to take into the equation the brand performance of the ...
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News briefs
Puma may snatch Neymar away from Nike
A Nike spokesman has confirmed that it is no longer sponsoring Neymar, the famous Brazilian forward player, ending a relationship that has lasted for 15 years. According to press reports, the 28-year-old football star is in discussions with Puma after failing to reach an agreement with the Swoosh on the ...
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ArticleMarket Analysis: The sports apparel market
We show you who are the winners and losers in the market.
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News briefs
TaylorMade signs up Brendan Lawlor
TaylorMade Golf has added Brendan Lawlor, to its roster of European Tour players. Lawlor, 22, who is currently fourth in the world rankings for golfers with disability (WR4GD), recently made history at the Belfry by becoming the first disabled golfer to compete on the European Tour.
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News briefs
Adidas and Unity release joint collection
Adidas Skateboarding and Unity, a producer of gender-neutral skate apparel and shoes, are releasing a joint collection for autumn/winter 2020. Unity was founded in 2017 by Jeffrey Cheung and Gabriel Ramirez specifically for the LGBTQ+ market. Cheung has used his illustrations to modify Adidas-designed shorts and shirts as well as ...
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News briefs
Nautilus introduces a leaning stationary bike
Nautilus is introducing a stationary bike that can simulate the side-to-side rocking of regular outdoor bicycles. The Bowflex VeloCore can be ridden in two modes – lean and stationary (meaning fixed) – thanks to a proprietary lock-out device, whose patent is pending. A touch screen links to the JRNY subscription ...
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News briefs
Toray to introduce a bio-based nylon
Toray, the Japanese chemical and materials company, has developed a nylon 60 percent of whose contents are drawn from a biological source – specifically, the sebacic acid in castor beans. Given the trade name Ecodear Nylon, the fiber can be spun in the same manner as conventional nylons, is both ...
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ArticleAnta Sports switches to DTC in China
The pandemic has been a catalyst for change across many companies this year, including at Anta Sports Products. It has decided to do away with the wholesale model that it employed for 20 years in 11 major provinces. Instead, the Chinese sports group will switch to a new business model ...
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Article
Major League Baseball was the world’s largest sports licensor in 2018
On a list of the world’s largest licensors, published annually by USPA Global Licensing Inc.’s Licence Global magazine, and including organizations from all industries, U.S. Major League Baseball (MLB) was once again the top-ranked sports rights holder on a list of the world’s largest licensors in 2018. Its retail sales ...
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News briefsLiqui Moly is official sponsor of the Hahnenkamm alpine ski races
The German motor oil and additive producer Liqui Moly will be the sponsor of the Hahnenkamm Races Kitzbühel from 2021 to 2025. Ernst Prost, managing director of Liqui Moly, said at the signing of the contract with Harti Weirather, former ski professional and owner of the international sports marketing agency ...
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News briefsReichmann gets two new patents
The German Patent and Trademark Office (Patent- und Markenamt) granted two patents to the mechanical engineering company Reichmann & Sohn from southern Germany. The patents cover the laser structuring machine LS-1 RACE and a new transport and loading magazine for the service machine SF-4 RACE. According to Reichmann, the LS-1 ...
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News briefs
Zalando hires three SVPs
Zalando has promoted an executive and hired two more. Andreas Antrup, who has been with the European internet fashion platform since April 2011, is moving to a new post as senior vice president of advertising. Antrup has been leading a five-year-old department called Zalando Marketing Services (ZMS). Andrew Watts came ...
