More about brands – Page 146
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News briefs
Decathlon expands its product offering in Franprix stores
Decathlon is stepping up its partnership with Franprix, a French grocery store chain, to help French people stay fit. As we have already reported (SGI Europe Vol. 31 N°15+16), the two companies teamed up in April to sell five Decathlon products – training mats, dumbbells, elastics, jumping ropes and abdominal ...
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News briefs
Polygiene announces ViralOff+ with lifetime washability
Polygiene announced at a press conference that it is developing a new formula for its ViralOff technology that will provide a testable lifetime of virus reduction in garments. Products treated with the new ViralOff+ will continue to reduce more than 99 percent of viruses within two hours, even after 30 ...
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News briefs
Garmin acquires Firstbeat Analytics
According to the business website ZDNet, Garmin has acquired Firstbeat Analytics, a Finnish company whose software uses heart data recorded by wearable devices to measure stress, sleep, maximum rate of oxygen consumption (VO2 max), training status, the effects of training, rate of respiration and calories burned. Garmin intends to incorporate ...
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News briefs
New corona protection items by Bauer Hockey
Bauer Hockey has launched a new product line-up to help enable a safe return of the sport of ice hockey, building on the experience of the medical-grade face shields that the company had recently donated to doctors and nurses on the front line. The new Bauer Integrated Cap Shield (patent ...
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News briefs
Fanatics expands its PSG deal
Fanatics has signed a 10-year extension of its licensing contract with the leading Paris Saint-Germain football club in France. The relationship is being expanded to include e-commerce as well as broadened manufacturing, licensing and sub-licensing right, leading to an expanded range of products under the PSG label. The American licensed ...
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News briefs
Adidas’ global personnel director steps down
Karen Parkin has decided to leave Adidas after 23 years. She stepped down on June 30 as worldwide head of human resources and as a member of the executive board. A British citizen, Parkin was the only woman on Adidas’ management board. Her departure has been attributed to her failure ...
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News briefs
Homeboy sets up a European Skateboarding Team
After a 25-year break, the legendary German streetwear brand Homeboy Loud Couture says it wants to invest again in skateboarding, setting up a European skateboarding team, grouping athletes from Germany and other European countries. The team’s management has been entrusted to Lucy Mazur from Stuttgart. Jürgen Wolf, who founded the ...
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Article
Lululemon to acquire home exercise platform
Lululemon will be spending $500 million to acquire Mirror, an American company that has created an interactive, home-based exercise platform with live classes, on-demand classes and one-on-one training. It will be Lululemon’s first takeover of another company. Mirror markets a $1,495 interactive home gym built into a full-length wall-mounted mirror ...
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News briefs
Confidence is returning among sponsors in Europe
The European Sponsorship Association (ESA) has revealed the second wave of results from its “ESA Sponsorship Sentiment Tracker,” an industry survey intended to measure the confidence of sponsorship organizations across Europe. Despite the heavy impact of the pandemic, respondents are showing increasing confidence in the recovery of the European sports ...
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News briefs
VF creates a new role for Greater China
VF Corp. has announced that it will soon appoint its first president for Greater China, responsible for Mainland China, Hong Kong and Taiwan. The name of the executive appointed to this role will be unveiled later this summer. Other big sports companies like Adidas and Nike already make a distinction ...
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News briefs
Swix debuts non-fluorinated waxes
Swix, a subsidiary of the Brav group, has introduced what it claims are the best-performing lines of non-fluorinated glide waxes, both solid and liquid, to the market. Swix Pro, as the overall line is called, is the fruit of a 10-year search for a non-fluorinated option that would keep drag ...
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ArticleAnalysis: Sporting goods industry stocks rebound 34.5% in Q2
Investors are evidently persuaded now that the sporting goods sector will recover from the Covid-19 crisis better than others. The share prices of the public companies in the sector went up on average by 34.5 percent between the end of the first quarter and the end of the second quarter ...
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News briefsPartnership with Fiberpartner opens new markets for Primaloft
Primaloft has announced a partnership with Fiberpartner, a global provider of staple fibers, industrial yarns and plastics. The licensing agreement enables Fiberpartner to use the PrimaLoft Bio technology in a variety of new industries. PrimaLoft Bio consists of 100 percent recycled fibers that biodegrade when exposed to environmental conditions such ...
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News briefs
Joma to supply kits for CSKA Moscow
Joma is taking the place of Umbro as the technical sponsor of the CSKA Moscow team, which belongs to Russia’s Premier Football League. Starting with the 2020/21 season, the Spanish sports brand will supply the uniforms, as well as cleats and street shoes, to the club’s professional, youth, women’s and ...
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News briefs
Canada Goose expands its In Residence program
Canada Goose has expanded its “In Residence” program for artists, celebrating the post-pandemic reopening of its stores, to a third European city. The British-Indian artist Saroj Patel’s installation in the shop window of the company’s flagship store on Regent Street in London made its debut on June 26. This follows ...
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News briefs
Lululemon to boost its diversity, equity and inclusion
On its website, Lululemon has detailed a number of pledges in response to the riots in the U.S. It will hire a “head of global diversity, equity and inclusion” and boost the budget of its “diversity, equity, and action” team by $5 million a year. It will establish “pacer” groups ...
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News briefs
Zoot introduces cooling neck sleeves, for ventilation and protection
Zoot Sports, the specialist in performance apparel and footwear for endurance sports, has launched a product called the Cooling Neck Sleeves, designed to maintain maximum ventilation while also providing a protective barrier, of particular interest at the time of coronavirus. These neck sleeves are made with Chillout fabric, which uses ...
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News briefs
Erreà introduces a new antibacterial fabric
Erreà, the Italian sportswear company and the kit supplier of many sports clubs in various countries, has introduced a new fabric that is said to protect the players from microbes and bacteria. Developed with the use of nanotechnologies, the new “Ti-energy” fabric is made with nanoparticles of zinc oxide. The ...
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News briefsPentland’s design contest honors a project inspired by British history
Pentland Brands has announced Alex Grant of the Cambridge School of Visual and Performing Arts as the winner of the Pentland Winston Churchill Wardrobe Competition 2020. Grant was recognized for a project entitled Churchill’s “Victory” Swimming Goggles. His goggles are indeed inspired by the frame of Winston Churchill’s spectacles. In ...
