More about brands – Page 23
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News briefsMitre official ball sponsor for TST 7v7 football tournament in North Carolina
British brand Mitre, part of Pentland Brands, has been announced as the official match ball supplier for The Soccer Tournament (TST), an international football competition that kicks off in Cary, North Carolina, on June 1, 2023. The tournament, which will award $1 million in prize money to the winner, will ...
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News briefsBabolat launches range of specially designed children’s racquets
Source: Babolat Babolat is introducing a range of racquets conceived, designed and developed for the specific needs of 4–12 year-olds. The range was designed based on input from the French laboratory LIBM (Laboratoire Inter-Universitaire de Biologie et Motricité), which studied what a racquet needs to avoid injuries ...
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News briefsMacron’s latest partnerships in football and rugby
Macron, the Italian teamwear firm headquartered near Bologna, has announced a series of new partnership agreements. First, Macron is to be the new Referee Match Kit Supplier of the Confederação Brasileira de Futebol (CBF). Macron will kit out all the referees in the matches organized by the CBF for the ...
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News briefsFinnish factory to begin spinning its web
Woodspin is set to begin operating what it calls a “zero-emission factory producing sustainable textile fiber from certified wood at scale.” Its objective is to produce an annual yield of a thousand tons of Spinnova textile fiber, and to scale up to a million with the aid of a second ...
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ArticleMaterialise and Vuzix cooperate in smart glasses
Smart glasses supplier Vuzix and 3D-printing company Materalise have announced the start of their collaboration in the area of consumer smart eyewear, a market that is believed to be on the verge of mass adoption after years of development. As previously reported by our sister publication Eyewear Intelligence, the US-based ...
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News briefsNFL expands its Global Markets Program to new European markets
The National Football League (NFL) has announced the growth of its Global Markets Program, with new markets and new clubs set to participate in 2023. Twenty-one clubs will now participate in the program in 2023 across 14 international markets, up from 19 participating clubs in ten countries in 2022. The ...
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News briefsNorda launches second shoe model
Source: Norda norda 002 in Alpine White Norda, a running shoe brand from Québec, Canada, founded in 2021, has launched a new trail running shoe, the 002. In developing the 002, the brand focused on using the same materials and evolving elements of its very first model, ...
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News briefsPPL Cup to air on CBS
The Pro Padel League (PPL) will have its inaugural championship broadcast on television. The league has come to an agreement with the U.S. pay TV network CBS Sports, which will film the final match and air it about two weeks later, on June 22. The PPL was itself inaugurated last ...
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News briefsLululemon’s “Further” looks to meet needs of female endurance athletes
Lululemon’s new “Further” initiative, announced this week, is set to include product launches and events celebrating human possibility and how far women can go when they’re supported with resources and product innovations. To mark the launch, Lululemon released its first-ever road-to-trail running shoe, Blissfeel Trail, a continuation of the brand’s ...
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News briefsBurton launches capsule with Design Your Pride contest winner
Source: Burton Burton has announced the Burton x Happy Impulse Capsule collection designed by Roberta Hall, aka “Happy Impulse;” winner of the brand’s 2022 Design Your Pride contest. Burton’s initiative called for LGBTQ+ artists from around the world to submit a body of work (in any medium) ...
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News briefsSpanish eco-friendly fashion company launches sports brand
Ecoalf, a Spanish eco-friendly fashion company, is entering the sportswear market with Ecoalf Sports, its new brand of sustainable sportswear for running, cycling, surfing, yoga and pilates. Like its other collections, the new Ecoalf sportswear uses natural and recycled fibers. Founded in 2009 by Javier Goyeneche, Ecoalf posted revenues of ...
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News briefsAdidas and Prada launch first joint football boot collection
Adidas and Prada have unveiled their first joint collection of football boots. The Adidas Football for Prada collection for men and women combines Prada’s sophisticated codes and materials with Adidas’ performance football technologies. The collection reimagines three Adidas products – the Predator Accuracy, Copa Pure and X Crazyfast. The boots ...
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News briefsHummel launches re.hummel recycling program
Danish sportswear brand Hummel has launched a new recycling program to help customers handle their old sportswear while promoting a circular economy. Named re.hummel, the program is part of the brand’s new loyalty program. Customers can return used Hummel items in exchange for loyalty points, regardless of the item’s condition ...
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ArticlePeloton starts "next chapter" with brand and app relaunch
After teasing details in its Q3 financial release, on May 23, Peloton initiated a complete relaunch of its brand in all of its five global markets. Peloton calls this the “next chapter,” in which the company moves away from the perception of an at-home trainer “to reflect everything Peloton has ...
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News briefsSão Paulo FC goes virtual
The latest sports team to expand into a metaverse is São Paulo FC. According to the metaverse’s custodians, Crypto Blockchain Industries (CBI), the “audiovisual content” will cover the professional men’s team, the women’s team, youth teams and club news. Fans will be able to talk to one another and gain ...
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News briefsAnta Sports receives several awards in Asia
Anta Sports Products Ltd, the parent company of Anta, Fila, Descente, Kolon Sport and the Amer Sports group, announced that it has received several prestigious awards in the areas of corporate governance, investor relations and sustainability. Most notably, Anta Sports was named “Best Managed Companies in Hong Kong - Consumer ...
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News briefsOn and SportScheck launch 24-hour world record attempt
On May 24 and 25, Swiss brand On and German sports retailer SportScheck will jointly launch a world record attempt: The longest distance run in a relay on a treadmill in 24 hours. The “SportScheck Record Run 23” is an official world record attempt and will take place at the ...
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News briefsAdidas begins selling Yeezy stock, plans to donate proceeds
Adidas announced on May 19 that it will begin selling some Adidas Yeezy products from its inventory. An initial sale is expected to take place at the end of May 2023. Several existing designs will be available exclusively through adidas.com/yeezy and the Adidas Confirmed app. As previously reported, the company ...
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News briefsNike partners with Strava
Nike is partnering with Strava, the subscription platform for connected fitness, in a pilot program to extend fitness services to more people. Starting in June, the users of the Nike Run Club and Nike Training Club apps will be able to seamlessly upload their activity into Strava to share with ...
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ArticleSurf icon Kelly Slater launches sustainable footwear brand
Eleven-time world champion surfer Kelly Slater has launched a new sustainable footwear brand, KLLY. Slater says KLLY Footwear fills a niche in the footwear industry by withstanding the rigors of daily wear and outdoor adventures while helping to reduce the fashion industry’s environmental impact. The first product in the KLLY ...
