More about brands – Page 26
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ArticleAmazon puts the moves on France
In the Pixar movie of the same name, a Provençal dish called ratatouille serves to save the soul of a crotchety old food critic in France. The stewed vegetables produce an epiphany, hitting the critic like the madeleine hit Proust, and transport him back “in search of lost time” or ...
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ArticleWhat are brands doing for Earth Day 2023?
For Earth Day 2023, businesses are being pitched as central to environmental efforts. We take a look at what our industry brands are doing.
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News briefsDecathlon extends partnership with food co-op VéGé in Italy
Decathlon has confirmed its partnership with VéGé Group, an Italian food cooperative, on a national project to support amateur sports associations. The project, which was first launched in 2022, provides financial support for clubs, gyms and sports associations, with the objective to supply sports apparel and equipment for amateur sports ...
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News briefsNike’s .SWOOSH platform drops first virtual collection
Source: Nike .Swoosh OF1 poster Nike has announced the launch of the Our Force 1 (OF1) collection, co-curated by the .SWOOSH community and built for the digital generation. Last November, Nike launched its new digital member platform for virtual creations called .SWOOSH. The platform, which has since ...
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ArticleAmid racquet glut, courts maintain sales at Drop Shot
Marcelo Cascabelo, of the brand Drop Shot, believes in the continued expansion of pádel but warns of a difficult year. The chief executive revealed to CMDsport that his company’s revenues for 2022 were up by 120 percent year-on-year, amounting to €20 million, but that the figure for first-quarter 2023 is ...
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News briefsShiffrin listed in Time’s 100 most influential people of 2023
After surpassing Ingemar Stenmark’s 1989 record for the most Alpine World Cup victories ever to become the most successful skier of all time (or the sport’s “GOAT”) in March, American skier Mikaela Shiffrin has now been named one of Time’s 100 most influential people of 2023. Source: Team ...
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ArticleNew Sport 2000 brand replaces all previous exclusive labels
With the start of the Spring/Summer 2023 season, Sport 2000’s new Witeblaze brand – announced last summer – was delivered to retail partners for the first time. It combines several product ranges under one roof and has thus replaced all previous exclusive brands of the affiliated group. According to Sport ...
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News briefsRussian market lost nearly 20% of fitness equipment suppliers
Since March 2022, almost every fifth fitness equipment supplier from Europe and the U.S. has curtailed operations in the Russian market. Currently, a large share of fitness equipment is imported to the Russian market through parallel import schemes, a study conducted by the Russian National Fitness Community (NFS) showed. For ...
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News briefsPuma goes grunge with The Ragged Priest
Source: Puma Puma x The Ragged Priest footwear For over 15 years, The Ragged Priest has been mixing up British fashion with distinctive grunge-inspired fashion collections, specializing in worn knits and statement denim. Now, Puma has launched a collaboration that pays homage to both brands’ design signatures, ...
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News briefsH&M Move partners with LanzaTech for capsule made from captured carbon
H&M Move has collaborated with carbon capture company LanzaTech to create a clothing line made in part from captured emissions. In three simple steps, Illinois-based LanzaTech captures carbon emissions from steel mills, traps them in bioreactors and converts them into the same components used to make conventional polyester. This revolutionary ...
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News briefsAsics opens its first European pro athlete training center
Japanese sports brand Asics has announced the opening of Chojo Camp Europe, the brand’s first European pro-athlete training center. The camp, managed by Dave Klink, is located at Font-Romeau, a commune in France’s Pyrénées-Orientales, near the Spanish border. Font-Romeau is one of the oldest ski resorts in France and the ...
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News briefsAsics invites runners to join Run for Reforestation Challenge
Asics is inviting runners around the world to join the Run for Reforestation Challenge, which started on April 10 and will be held until April 30. The challenge encourages individuals to take action against climate change by supporting reforestation efforts while they are training to foster healthy minds and bodies ...
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News briefsOn expands Cyclon project to include circular performance T-shirt
Source: On Cyclon-T Swiss brand On has introduced a new product to its circular product portfolio: The Cyclon-T. It can be purchased exclusively through a subscription service called Cyclon in a one-time sale. Just like the fully recyclable Cloudneo performance running shoe, which launched in 2022, the ...
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News briefsLacoste teams up with Netflix
Lacoste has introduced an exclusive collaborative collection with streaming platform Netflix that celebrates some of the platform’s shows. Items from Lacoste genderless clothing have been revisited according to the universe of eight Netflix shows, including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow and Bone and Elite. ...
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News briefsKane Footwear turns used shoes into yoga mats
Kane Footwear has launched Project Renew, a new upcycling program where customers can return used Revive slip-ons and have them transformed into yoga and changing mats. Kane is partnering with Lavarubber for the program. Customers in the U.S. request a prepaid shipping label on Kane’s website, and the shoes are ...
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News briefsCrocs expands partnership with designer Salehe Bembury
Source: Chaymin Jay Barut Salehe Bembury Crocs and industrial designer Salehe Bembury announced a two-year partnership in which the visionary designer will serve the brand as creative director of the Crocs x Pollex Pod collection. He will work with the team to further develop his signature ...
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News briefsSnipes celebrates 25th anniversary with namesake Hollywood star
What was once a streetwear store in Cologne is now a global chain with nearly 700 stores around Europe and the U.S.: Snipes is celebrating its 25th anniversary and has brought its namesake Wesley Snipes on board to party. In a one-and-a-half-minute spot, the actor reviews the retailer’s development and ...
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News briefsTechnogym announces partnership with Paris 2024
Technogym has become Official and Exclusive Supporter of cardio, strength and functional training equipment for the athletic preparation of the athletes who will compete in the Paris 2024 Olympic and Paralympic Games. The Italian fitness equipment brand will equip 29 training centers in Paris for the athletes to train prior ...
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News briefsPuma launches made-in-France collection with Intersport
Customers of Intersport France will soon be able to buy Puma apparel entirely designed and manufactured in France. It is Puma’s first collection for men and women wholly made in France. The range comprises 13 styles: T-shirts, sweatshirts, women’s leggings, unisex jogging pants and men’s running shorts. The 21,000 items ...
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News briefsNike partners with Mexico’s Liga BBVA MX Femenil
Nike has announced a three-year deal with Liga BBVA MX Femenil, the highest division of women’s football in Mexico, as part of its commitment to grow women’s football worldwide. The new agreement makes Nike the exclusive sports partner of Liga BBVA MX Femenil. Starting in the Torneo Apertura 2023 season, ...
