More about brands – Page 27
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News briefsAsics launches new campaign targeting exercise gender gap
Asics has launched a global campaign highlighting the power of exercise to help women cope with everyday stresses. The campaign was developed in response to the Asics 2022 State of Mind Index, which revealed that globally, women tend to exercise less than men and, as a result, do not get ...
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ArticleThis year’s best April 1 product releases
Did any of these fool you? We bring you the best April Fools’ Day product releases from sporting goods and outdoor brands this year.
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ArticleUnder Armour appoints Curry Brand president
Announcing a new long-term contract extension with the four-time NBA champion, Under Armour has ended months of rumors by naming Stephen Curry president of the Curry Brand, while also planning expansions in new and existing categories. Terms of the contract extension were not disclosed, but insiders said the deal could ...
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News briefsMoncler recognized for its “disruptive communication”
At a recent event in Milan, Moncler was chosen as an example of championing disruptive communication by Zalando and Camera Nazionale della Moda Italiana (CNMI). On March 28, Zalando, in partnership with CNMI and collaboration with fashion media brand Highsnobiety, brought together and recognized some leading members of the Italian ...
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News briefsAdidas x Gucci returns with new sneakers for spring/summer 2023
Source: Adidas Adidas x Gucci The Adidas x Gucci collection, which first launched in 2022, is back in spring/summer 2023 with a series of new sneakers that celebrate the legacies of both labels. Alongside the return of the Adidas x Gucci Gazelle, this season marks the arrival ...
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Infographics & DataSGI Sporting Goods Scorecard Q4 2022
Find out whose sales are up and whose profits are down in Q4 2022 in our exclusive analysis of the sporting goods industry’s largest players.
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News briefsNike develops absorbent liner that helps protect women against period leaks
Nike has created the Leak Protection: Period, an ultrathin, absorbent liner that helps protect against period leaks. The company said that periods could be a barrier to sport and movement for teens and adults, and Leak Protection is meant to provide extra comfort and confidence. Nike designers combined a two-layer ...
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News briefsAdizero: Road To Records returns
Adidas announced the return of the third edition of its Adizero: Road To Records, which will take place on April 29, 2023. Since its debut in 2021, some of the world’s fastest runners have set two world records, one European record and nine national records – all at the Adidas ...
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News briefsPuma announces new U.S. kids collection inspired by hit show CoComelon
As previously announced, Moonbug Entertainment, a subsidiary of Candle Media, has partnered with Puma to launch a new children’s footwear and apparel collection inspired by the characters of Moonbug’s hit series CoComelon. Inspired by the popular characters, including JJ, Nina and Cody, the Puma x CoComelon collection includes five different ...
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News briefsAdidas to host virtual fashion show at the Metaverse Fashion Week
The second ever Metaverse Fashion Week (MVFW), organized and hosted by Decentraland, is to take place March 28–31 and will feature a fashion show by Adidas. The MVFW is a multi-disciplinary and cross-metaverse event consisting of runway shows, after-parties, educational talks, shopping, immersive experiences, and entertainment. The theme of ...
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Infographics & DataSporting goods company inventory levels in Q4 2022
We’ve compiled inventory levels at the top sporting goods companies in Q4 2022. Found out how they compare with 2021 and across the industry
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News briefsIOC launches first Olympic Collection apparel range
The International Olympic Committee (IOC) is introducing the first Olympic Collection apparel collection, including hoodies, sweatshirts and t-shirts. Each collection piece features the iconic Olympic rings, designed in 1913 to symbolize unity across continents, at the heart of its design. Each style also features bespoke design nods to the spirit ...
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News briefsArena launches Planet Water campaign
Arena has unveiled a new campaign inspired by its “Planet Water” brand statement. The campaign was launched on World Water Day, March 22, with the first flight running through the end of April. Founded in 1973, the swimwear brand is currently celebrating its 50th anniversary. “Planet Water” is meant to ...
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News briefsAdidas presents away jerseys for 2023 FIFA Women’s World Cup
Source: Adidas Sweden’s FIFA Women’s World Cup 2023™ away kit Partnering with ten teams participating in the 2023 FIFA Women’s World Cup Australia and New Zealand™, Adidas has unveiled the away jerseys for Argentina, Colombia, Germany, Japan, Spain and Sweden. The jerseys for Costa Rica, Italy and ...
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News briefsSpeedo teams up with Chinese fitness club
Speedo has teamed up with China’s premium fitness club, Wills, to help inspire its 1.5 million members to take up swimming. The one-year partnership will see 900 of Wills’ swimming trainers teaching exclusively in Speedo x Wills co-branded swimwear products. The customized collection, a redesign of Speedo’s classics, consists of ...
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News briefsResurgent racquet brand, resurgent racquet
Snauwaert saw the light of day in Belgium in 1928 and went under in the early 1990s, only to reemerge in 2020, after nearly 30 years of dormancy, in another land: Italy. The brand released its high-end, eponymous racquet, the “Snauwaert,” in the 1970s and followed it up in the ...
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News briefsEarn university credits in metaverse sports business
A first university course in virtual negotiation and the metaverse as they apply to sport will debut this October. Behind it are the sports-industry consultancy Valgo (the name translates to “I am worth” or “I have value”) and the University of Castille-La Mancha (UCLM), with its group for research in ...
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News briefsAllbirds to launch net zero carbon shoe
Source: https://www.allbirds.com Allbirds has announced the launch of the M0.0NSHOT, which it claims is the “world’s first net zero carbon shoe.” The name refers to the company “shooting for the moon with a net zero carbon shoe,” Allbirds said. The midsole of the M0.0NSHOT consists of a ...
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News briefsPeak Ski Company integrates tracking device directly into ski
Peak Ski Company, the U.S. ski brand founded in 2022 by Bode Miller and Andy Wirth, and its strategic partner Pebblebee have unveiled Peak Lôc8, a tracking device that will be integrated into some models of Peak’s 2023/24 ski line. Peak Lôc8 allows users to locate their Peak skis (not ...
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ArticleMetaverse NPCs that can learn
NPCs are familiar to gamers around the world as mindless characters that populate the backgrounds of video games. They are non-player characters, or NPCs, because no player is in control of them. A California company called Infinite Reality (iR) is endowing the NPC with data collection and machine learning to ...
