More about brands – Page 31
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News briefsBabolat increasingly focusing on padel
In an interview with French online sport publication Sportbuzzbusiness.fr, Babolat’s sales director, Olivier Plancon, said that the company now expects padel to become nearly as relevant for the company as tennis, which remains its main sales driver. Padel currently accounts for 25 percent of Babolat’s business in Europe, and 20 ...
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ArticleYonex hikes FY outlook on improving overseas trends
Yonex, which only three months ago warned of tougher business conditions on the horizon, has lifted its full-year outlook, citing “a recovery in demand, particularly overseas.” The Japanese company, which has baked higher raw-material costs and currency impact into its forecast, is now anticipating annual revenues of 106,000 million yen ...
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News briefsHow Nike is celebrating LeBron James
Nike’s marketing team score with their recognition of athlete’s unbelievable achievement
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ArticleMizuno lands improved results, record Q3 revenues
Mizuno, fueled by growth in its golf business and an improved business climate in Japan, has reported an implied 21 percent increase in third-quarter revenues to a record 48.2 billion yen (€332.6m) for the three months ended Dec. 31. Operating profit declined 16 percent to ¥2.1 billion (€14.5m) from ¥2.5 ...
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ArticleStarvie and Asics join forces, comment on pádel
As the Spanish press reports, racquet manufacturer Starvie has struck a sponsorship deal with Asics for its roster of professional pádel players, who as of this month will be competing in the Japanese brand’s apparel and shoes. Among these players are Bea González, Coki Nieto and Javi Garrido. Quoted in ...
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News briefsWhat the Adidas and Les Mills partnership is about
Adidas and Les Mills have joined forces to shape the future of training. The collaboration aims to offer adiClub’s 300 million plus members a personalized approach to fitness, both live and digital, as well as exclusive benefits and immersive experiences. The latest high-performance training apparel, footwear and accessories from Adidas ...
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News briefsUnder Armour and Volumental hope to improve shoe satisfaction
Under Armour is to beta-test a self-service version of the 3D foot scanners from Volumental in dedicated in-store, co-branded spaces. Designed for a shopper-led experience, the service will allow customers to take their own measurements and pinpoint the best-fitting model for their feet. A global rollout is planned for 2023 ...
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News briefsHelly Hansen participates in International Ski Patrol Day celebration
For the second year, International Ski Patrol Day will be celebrated on Feb. 10 to honor the work of ski patrols around the world who work to ensure an open and safe skiing experience. Helly Hansen is participating in the day by collecting 5 percent of the proceeds from its ...
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News briefsValencian firm aligns with PPA
Already the official court provider for the World Padel Tour (WPT), Padel Galis has struck a deal to become the first official supplier of courts and grass to the Professional Padel Association (PPA), according to CMDsport. The deal’s terms will give professional players a say in the official court’s design. ...
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News briefsSaucony turns 125 and celebrates with new release
Saucony is celebrating its 125th anniversary with the release of its “lightest, fastest and energy-efficient shoe.” Endrophin Elite Source: Saucony The Endorphin Elite combines PWRRUN HG foam with an articulated and forked carbon plate, an upper of knitted fabric and mesh, and a “race-ready” midfoot webbing. The ...
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ArticleDescente nine-month operating income jumps
Descente’s total sales increased by 12 percent to 86,099 million yen (€619.9m) in the nine-month period ended Dec. 31, 2022, leading to a 67 percent jump in operating profit to ¥7,300 million (€50.4m) versus ¥4,380 million. The net profit rose by 106 percent to ¥10,172 million (€70.2m). Besides its ...
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News briefsMoncler pushing "co-creator" element in its latest Genius event
This year will mark a redefinition of the Moncler Genius project, characterized by its evolution “from a world of fashion collaborations to a platform for co-creation across different industries,” the company said. Moncler will introduce this year’s roster of co-creators at The Art of Genius, a live show at the ...
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ArticleGoPro aims for $100m in FY23 subscription revenue
If the 20-year-old action camera company reaches the $100 million sales objective from subscriptions this year, it will represent 22 percent year-over-year growth from FY22. CEO Nick Woodman told analysts that GoPro is selling subscriptions “to people who don’t even own” one of its cameras. The company ended 2022 with ...
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News briefsYniq appoints new CEO to further sports luxury brand status
Swedish-headquartered Yniq, manufacturer of snow goggles, has appointed Moss Bemis as CEO.
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ArticleCanada Goose lowers FY23 outlook
Canada Goose, citing slowing momentum in the North American market and worse than anticipated pandemic-related disruptions in China, has dropped its annual revenue guidance by 2 to 8 percent to a range of C$1.175 to C$1.195 billion (€807m to €820m) from a prior outlook of C$1.2 to C$1.3 billion. The ...
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ArticleColumbia eyes 3% to 6% sales growth in FY23, EMEA strong in FY22
After navigating supply-chain issues and product-delivery delays in 2022, Columbia Sportswear is intent on reducing its inventory level to be more in line with demand and generating 3 to 6 percent revenue growth this year in the range of $3.57 to $3.67 billion. The group is also eyeing an annual ...
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News briefsNike launches collaborative sneaker with Tiffany & Co.
Nike and Tiffany & Co. are releasing a Nike x Tiffany & Co Air Force 1 1837 sneaker, with a limited-edition sterling silver accessories range. The collaborative sneaker, made of black suede, features a Tiffany Blue-colored swoosh and sterling silver badges over each heel. The accessories include a shoe horn, ...
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ArticleA second consecutive record year at Head Spain
Head Spain broke in 2022 the record it set in 2021 for annual sales, which increased by 27 percent from €18.43 to €27 million. As CEO Jochen Schirmer explained to CMDsport, the most recent full year saw equipment purchases rise in tandem with the practice of sports. Moreover, the end ...
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News briefsAdidas launches a new label
Adidas has launched a new label, Adidas Sportswear, “curated to serve the next generation.” The spring/summer release includes a reimagined tracksuit, a silk-like striped dress, and a shoe made in part with recycled materials. Designed for everyday wear but described as “sporty in essence” the pieces come with added performance ...
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News briefsEU Commission advocates sustainable purchasing with new campaign
With its new “ReSet The Trend” international campaign, the European Commission aims to engage Europeans in the fight against fast fashion and raise public awareness of the EU Sustainable and Circular Textiles Strategy. Source: European Commission According to the Commission, the amount of clothing produced, worn and ...
