More about brands – Page 36
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News briefsMacron presents the official merchandise line for Rugby World Cup 2023
Italian teamwear brand Macron and World Rugby have presented the official merchandise line for the Rugby World Cup 2023 (RWC 2023), in a partnership facilitated by World Rugby’s global master licensee IMG. Macron is the official sports apparel supplier of RWC 2023. The tournament will be held in France, and ...
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News briefsPeloton social impact team awarded community organization award
Peloton has been awarded the Community Builder Award by Bronx-based community development organization, the Women’s Housing and Economic Development Corporation (WHEDco) at its annual Benefit and Ballgame event. Held at the Yankee Stadium, the event celebrates the work of WHEDco and the Bronx residents they serve. Alongside The Local Initiatives ...
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News briefsFila reorganizes global design and creative teams
Following the global 5-year strategic plan ”Winning together” released in February this year, Fila Holdings Corp. is reorganizing key global teams, announcing a change in marketing and design leadership to strengthen the company’s organizational capabilities. The global design team is led by Torsten Hochstetter, and the new Futura innovation team ...
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News briefsAdidas Originals produces first wearable NFTs
On Nov. 16 Adidas Originals released its first capsule of blockchain-based virtual wearables – what it will henceforth call Virtual Gear – in the form of NFTs. All 16 of the collection’s items are, according to the brand, “designed to be worn by virtual avatars,” “accessible through a PFP dressing ...
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News briefsGore introduces 2L-laminates with recycled Bionic face fabrics
With launch partner Patagonia, W.L. Gore is introducing into its autumn/winter 2023 line two new two-layer Gore-Tex laminates with Bionic textile face fabrics made from plastic waste collected from seacoasts. Gore has invested in Bionic’s plastic recovery and sorting facility in Cóbano, Costa Rica, and is providing materials science and ...
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News briefsNike launches “Footballverse” campaign
Nike has presented “Footballverse,” the brand’s latest football campaign. The Footballverse is meant to exemplify “Nike’s long-standing belief that the future of sport has infinite potential.” The campaign features Nike players, past and present, imagining a universe where they all compete together to show that every generation of athletes makes ...
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Infographics & DataFIFA World Cup 2022’s kit sponsors
These exclusive chart links the sportwear sponsors with their kits by national team for this year’s World Cup, in Qatar.
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News briefsXtep partners with Covestro to manufacture low-carbon running shoes
Source: Xtep Xtep’s first Mass Balance low-carbon eco-friendly running shoes 360-Eco Xtep International Holdings established a strategic cooperation arrangement with Covestro, a German chemical group, and Silan Group, an integrated footwear platform, to produce low-carbon running shoes. The partnership announcement was made jointly with the presentation of ...
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News briefsAuthentic Brands Group reveal new corporate logo
The U.S.-based Authentic Brands Group – owner of over 40 brands, such as Reebok (acquired earlier this year), Nautica, Spyder, Eddie Bauer and Volcom – has introduced a new corporate logo and redesigned its company narrative. A wrap-up of the group’s public appearance and company strategies can be found online ...
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News briefsRip Curl appoints new wholesale manager for Europe
Rip Curl has promoted Pablo Gutiérrez to wholesale manager for Europe. Gutierrez has been with Rip Curl for nearly 30 years, first as a professional surfer and then in such posts as sales rep, country manager for Spain and country manager for Iberia. Iñigo Iraola, another former professional surfer for ...
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News briefsArena launches racing suit made with recycled fabrics, approved by FINA
Arena has announced the launch of the Powerskin ST NEXT, a competitive swimsuit made from recycled fabrics. The suit’s exclusive design, inspired by the ocean, is meant to celebrate and promote sustainability. The ST NEXT is said to be lighter, faster and greener than its predecessor, the Powerskin ST 2.0. ...
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News briefsAdidas appoints new head of retail
Adidas has announced via LinkedIn that the appointment of Andrea Dorigo as senior vice president of global retail will go into effect on Jan. 1, 2023. Dorigo is currently Estée Lauder’s global retail and commercial director for North America. Prior to joining Estée Lauder in 2018, he was the CEO ...
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News briefsNew Balance and Stone Island launch joint limited-edition football collection
New Balance has partnered with lifestyle and sportswear brand Stone Island for a capsule football collection featuring a typical Stone Island Camouflage pattern print and the partner’s logos. Accompanying the New Balance Furon v7 x Stone Island football boot is a selection of jerseys and shorts made ...
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News briefsMunich eyes another record in annual sales
For the first half of 2022 Munich enjoyed a year-on-year rise of 30.6 percent in revenues, from €24.64 to €32.18 million, according to CMDsport. The Spanish sportswear brand appears to be on track to break its record for annual sales, set last year at €52 million. Fashion is catching up ...
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News briefsGarmin launches first indoor smart bike
dc c has announced the Tacx Neo Bike Plus, its first and “simple-to-use” indoor smart bike that is “ready to ride with realistic road feel, simulated gradients and enhanced virtual shifting.” The Tacx Neo Bike Plus is fully adjustable and suitable for multiple athletes in a household. Five different crank ...
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News briefsParis 2024 reveals its mascots
The president of the Games’ organizing committee, Tony Estanguet, has unveiled the identity of the Paris 2024 official mascots for both the Olympic and Paralympic Games, “The Phryges,” named after the iconic French cap, the “Phrygian” (pronounced fri-jee-uhn). Their anthropomorphic design is an evolution of this piece of France’s cultural ...
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News briefsHurley is focusing on expansion
U.S. action sports brand Hurley is currently reporting sales growth of more than 50 percent through September 2022. The year kicked off for the brand, which was acquired by Bluestar Alliance from Nike in 2019, with the Hurley Pro Sunset Beach, the first competition it has sponsored in nearly three ...
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News briefsNew Balance unveils its first collaboration with Mowalola
Source: New Balance New Balance x Mowalola 9060 New Balance and Mowalola have introduced their first collaboration with the launch of the New Balance x Mowalola 9060 sneaker. The shoe will make its debut on the runway for Mowalola’s spring/summer 2023 collection at Paris Fashion Week. The ...
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ArticleNike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
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News briefsAdidas Originals and Rimowa join forces for exclusive capsule
Source: Adidas Rimowa x Adidas NMD_Backpack German brands Adidas Originals and Rimowa have teamed up for their first-ever capsule collection. The cross-category collection is made exclusively in Germany and includes Rimowa’s first backpack – the NMD_Backpack – made from the luggage brand’s signature grooved aluminum and the ...
