More about brands – Page 45
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News briefsUvex Sports signs distribution agreement with Horse Pilot in France
During the international equestrian trade show Spoga Horse in Cologne, the German company Uvex Sports (headquartered in Fürth), and the French equestrian apparel brand Horse Pilot, based in Cysoing, signed a distribution agreement for Uvex equestrian equipment for the French market. As of September 2022, the Horse Pilot sales force ...
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Article
Silver Lake to acquire Diamond Baseball Holdings
Endeavor Group Holdings has entered into a definitive agreement to sell Diamond Baseball Holdings (DBH), owner of ten Minor League clubs affiliated with six Major League Baseball (MLB) clubs: the Chicago Cubs, New York Yankees, San Jose Giants, San Francisco Giants, Atlanta Braves and Los Angeles Dodgers. The buyer is ...
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News briefsWho watched the women's Tour de France?
Viewership in France for the 2022 Tour de France Femmes avec Zwift peaked with 5.1 million, namely a 45.6 percent audience share, tuning into France Télévisions during the final stage on July 31. The race attracted an average audience during its eight stages on France 2 and France 3 (part ...
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News briefsNike launches maternity training program globally
Nike is introducing a global maternity training program to encourage more pregnant and postpartum women back into sport, dubbed Nike (M)ove Like a Mother. The training program includes cardio, strength training, mobility and yoga throughout every stage of pregnancy. The core of the program is a 24-workout prenatal and postpartum ...
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News briefsCastore signs with Genoa its first kit deal in Italian football
British sportswear brand Castore and Genoa Cricket and Football Club (Genoa) have announced a new multi-year partnership beginning with the 2022/23 season. The deal will see Castore become the Italian club’s official kit and retail partner. The brand will provide bespoke designs for the club’s match and training kits across ...
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News briefsSurf Expo launches tool to help buyers, brands connect more efficiently
Emerald’s Surf Expo watersports and coastal lifestyle marketplace is launching Surf Expo Connect in conjunction with its upcoming show at the Orange County Convention Center in Orlando, Florida, on Sept. 8-10. Surf Expo Connect provides a seamless way for both buyers and exhibitors “to create meaningful new business connections, make ...
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ArticleTextile waste allegedly used as fuel for brick kilns in Cambodia
Unearthed, a subsidiary of Greenpeace, has issued a new report, stating that off-cuts from Cambodian textile factories mixed with wood are being used to fuel brick kilns on a large scale. The kilns need to stay fired for several days at a temperature of 650° C to burn the clay ...
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News briefsPangaia launches first capsule collection with recycled textile dyes
Named “re-color,” a new textile capsule launched by materials specialist Pangaia is premiering colors extracted from textile waste. Utilizing new technologies from different industries, Pangaia is working towards full circularity. The dyeing technology for the re-color capsule makes use of clothing unsuitable for fiber recycling, offering the possibility to integrate ...
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News briefsNew Balance returning to the Iberian Peninsula
As planned, New Balance will be opening its first stores on the Iberian Peninsula since January’s closing of all 22 of its stores there, Palco23 reports. The first two for Spain will be in Las Rosas Village in Madrid and La Roca Village in Barcelona. Outlets will follow at Rambla ...
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News briefsMcLaren teams up with Athletic Propulsion Labs on $450 sneaker
British carmaker McLaren Automotive and Athletic Propulsion Labs (APL), the high-performance athletic footwear brand, have teamed up to create a new range of luxury footwear. The first offering from the collaboration is the limited-edition APL | McLaren HySpeed, a new silhouette designed as an all-purpose performance running shoe inspired by ...
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News briefsTour of Britain still open for title and jersey sponsors
With just one month to go until the race, scheduled to start on Sept. 11, the organizers of the Tour of Britain have announced that opportunities are still available for title and jersey sponsorships “due to a late change.” The event’s chairman, Hugh Roberts, explained that they “recently had a ...
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News briefsEngo Eyewear unveils connected glasses for endurance athletes
Engo Eyewear, a specialist in connected eyewear for endurance athletes, has introduced the Engo 2, described as “the lightest and most technologically advanced eyewear created specifically for endurance athletes.” It features Engo’s ActiveLook 2.0 technology, designed to give users greater ability to customize the data projected into their field of ...
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News briefsTour de France 2022 was a TV blockbuster in Europe
This year’s Tour de France, which ended on the Champs-Élysées in Paris on July 24, attracted the biggest TV audiences for European Broadcasting Union (EBU) countries overall, in terms of hours viewed, since 2015. The iconic cycling race racked up a total number of over 400 million hours viewed in ...
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ArticleMarket Analysis: The athletic footwear market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global athletic footwear brands including breakdown by region.
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News briefsEA Sports replaces Santander as title sponsor of LaLiga from 2023/24
Electronic Arts (EA), the global specialist in digital interactive entertainment, and LaLiga have announced that they have entered into a multi-year partnership agreement. Starting in the 2023/24 season and for five seasons, the partnership will include title naming rights for all LaLiga competitions, as well as a complete rebrand of ...
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News briefsAdidas reportedly to replace New Balance as AS Roma technical partner
The contract between New Balance and Italian football club A.S. Roma is due to expire at the end of the 2022/23 Serie A season. According to the Italian newspaper Il Tempo, the deal will not be extended, and Adidas is set to take over as a technical partner in a ...
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News briefsSportsArt announces worldwide fitness partnership with Accor Group
Source: SportsArt Ruben Mejia, executive vice president, SportsArt Americas SportsArt, a U.S. provider of fitness solutions, has been chosen by Astore – the French multinational hospitality company Accor Group’s procurement organization – as a global preferred vendor outfitting their fitness centers with SportsArt’s patented ECO-POWR cardio equipment. ...
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News briefsMacron and Miami FC announce multi-year partnership renewal
Italian teamwear brand Macron and Miami Football Club have announced that their kit sponsorship agreement has been extended until 2026. The contract has been in place since the club was founded in 2016. The Miami FC competes in the USL Championship, the second tier of men’s soccer in the U.S.
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Infographics & DataTop 10 Athletic Footwear Brands 2021
This exclusive interactive chart shows the top ten athletic footwear brands for 2021, by revenues and by year-on-year revenue growth. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsAdidas collaborates with South African designer Thebe Magugu
Source: Adidas Thebe Magugu Originals Adidas has unveiled the first of two collaborations with South African luxury designer Thebe Magugu. The expressive sports and style designs celebrate community, heritage and identity, inspired by the designer’s South African upbringing. The debut women’s collection features artwork designed in collaboration ...
