More about brands – Page 56
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ArticleLi Ning posts strong annual results on similar gains from retail, online
Li Ning Company generated a 137 percent increase in operating profit (Ebit) to 5,328,237,000 yuan renminbi (€758.1m) for the 12 months ended Dec. 31 as total revenues grew by 56 percent to RMB 22,572.3 million (€3.21bn). The gross profit margin for the year rose to 53.0 percent from 49.1 percent ...
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ArticleIndustry Spotlight: Focus on new target groups, supply chain challenges and retail relationships
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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News briefs
Intersport extends its partnership with the French Football Federation
Intersport has extended its contract with the French Football Federation (FFF) as merchandising distribution partner. The agreement, which was first signed in 2017, has been extended until the 2024 UEFA European Football Championship.
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News briefsWoolmark’s Performance Challenge winners announced
The Woolmark Company has announced the four winners and 12 innovative finalist concepts for the 2021 Woolmark Performance Challenge, an idea platform for the sports and performance market. This year, for the first time, the Woolmark Performance Challenge partnered with two brands: Swiss company On Running and Italian company Salewa. ...
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News briefs
Decathlon signs agreement with ADESP
According to CMDsport, Decathlon has signed an agreement on inclusivity, equality and sustainability with the Spanish Sports Association (ADESP). One of its programs is to mentor female managers in sports federations, another is to promote the employment of handicapped athletes, and yet others aim to have athletes test Decathlon products ...
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ArticleXtep’s five-year revenue target will be bolstered by retail expansion
Xtep International, whose business model is a combination of its own label for China’s mass market and four western brands (K-Swiss and Palladium worldwide, and joint ventures for Merrell and Saucony in China) targeting the premium end, wants to take its Xtep brand to 20.0 billion yuan renmimbi (€2.86bn) and ...
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ArticleOn is expanding ranges and partnerships after a strong 2021
On Holding AG, which filed its initial public offering on the New York Stock Exchange last September, is making moves to establish a firm foothold as a global performance brand and broaden its reach among consumers worldwide through new distribution channels and a product assortment that stretches beyond premium running ...
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News briefsCinelli and Inter release Milan-centered collaborative collection
Cinelli, the Italian bicycle manufacturing company from Milan, and Milan-based football club Inter have joined forces to create an exclusive collection of limited-edition products. Inter has described the collaboration as part of its brand development and positioning, “showcasing that the club is capable of thriving in worlds beyond football and ...
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News briefsPolartec sponsors 3D design online training with Portland Apparel Lab
In October 2021, Polartec launched a partnership with 3D solutions provider Browzwear and is now pushing further into the 3D design space. Starting in April 2022, the fabric specialist is sponsoring three design courses by the Portland Apparel Lab (PAL) to certify designers in VStitcher software, an industry-standard program from ...
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News briefsChampion launches new women’s campaign with rapper Saweetie
U.S. brand Champion has hired rapper/singer Saweetie (born Diamonté Harper) as its first-ever global culture consultant. The singer has more than 13 million Instagram followers and is spearheading the new Champion women’s campaign headlined “Get it Girl” that features the “Champion Circle,” a group of twelve diverse, female collegiate athletes, ...
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News briefsTennis-Point is the new sponsor of ITA’s Collegiate Tennis Rankings
Tennis-Point is the new official sponsor of the ITA Collegiate Tennis Rankings. As the governing body of college tennis in the U.S., the Intercollegiate Tennis Association (ITA) administers regional and national rankings for all five divisions of college tennis (NCAA Division I, Division II, Division III, NAIA and NJCAA), including ...
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News briefsLeki has a new brand identity
After 33 years, German pole manufacturer Leki has unveiled its new logo as part of a new, comprehensive brand identity that will be rolled out from March 2022, including a new website. “The brand’s evolution is logical and brings more focus on the essentials. The emotionalization of the brand moves ...
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ArticleJoe Nimble and Huntsman collaborate on high-performance running shoe
Polyurethane experts from global chemical manufacturer Huntsman have collaborated with German running shoe specialist Joe Nimble and German design and development company Footwear Innovation Lab GmbH on a new, “revolutionary high-performance running shoe.” Developed by Joe Nimble founder Sebastian Baer in cooperation with renowned biomechanics expert Lee Saxby, the Ultreya ...
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News briefsSpotify to be FC Barcelona’s new main partner
With the start of the 2022/2023 season this summer, the music streaming service Spotify will become FC Barcelona’s new main sponsor, replacing Rakuten. The contract is initially effective for four seasons and includes jersey sponsorship for the men’s and women’s teams as well as naming rights for the stadium. As ...
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News briefs
Julbo USA hires new sports marketing manager
Tyler Cohen is Julbo’s new sports marketing manager in the U.S. In this new position, Cohen will be responsible for managing and coordinating all aspects of trade shows and consumer events, athlete management and brand partnerships, as well as contributing to content creation to activate the brand online and at ...
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ArticleTwo sports companies are among the most innovative 50 companies of 2022
The renowned business magazine Fast Company names the most innovative 50 companies every year. This year, Stripe came in first place. The payment service provider links the digital payment process with environmental protection measures. Stripe offers the possibility to participate in technology for CO2 reduction. Source: Fanatics Fanatics ...
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News briefs
Alibaba to conquer Europe with digital marketing agency POD Studios
Alibaba has tapped POD Studios as its new paid digital marketing agency. The goal of the e-commerce marketplace is to grow in Europe with POD’s digital expertise in the B2B and B2C sectors. For this purpose, campaigns are to be developed for the most important digital platforms and then executed ...
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News briefsFidlock unveils concept sneaker with new closure system
Fidlock, the German company specializing in innovative magnetic fasteners, unveiled a brand new Concept Sneaker with the innovative Fidlock Winch closure/adjustment system. The sneaker, an athletic shoe with the new Winch closure, will not be available to the public, but serve as a showcase for potential collaborations. The company will ...
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ArticleTecnica Group shows resilience
Sales grew by 21.8 percent to €466 million in 2021 for the Tecnica Group, leading to a 40 percent improvement in operating earnings (Ebitda) to €77 million for the year, despite adverse factors like the Covid-19 epidemic, higher prices for raw materials, which were said to have been in limited ...
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News briefsBarcelona wants to host the 2024 America’s Cup
Barcelona will bid to host the 2024 edition of America’s Cup, the iconic sailing race which is also the oldest trophy international sport, established in 1851. The news was first unveiled by the Spanish daily newspaper La Vanguardia. The other bidders on the shortlist include fellow Spanish city Málaga, Cork ...
