More about brands – Page 77
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News briefs
New Balance to sponsor U.K.’s governing body for college sports
New Balance has signed a five-year contract to sponsor British Universities and Colleges Sport (BUCS), the U.K.’s governing body for sports in post-secondary schools. In late October the company will be producing a co-branded line of merchandise, with hoodies, T-shirts, shorts, leggings and kitbags. In addition, New Balance Teamsports will ...
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News briefs
Austrian ski champion launches his ski brand, Van Deer
The former Austrian Alpine ski champion Marcel Hirscher, who retired two years ago after numerous World Cup victories, has begun producing his own skis. His brand, Van Deer, is at least for now distributed only in Austria, through Bründl Sports, and in the Netherlands, through the Duijvestein Winterstore and Daka ...
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News briefsGore-Tex unveils new, more sustainable ePE membrane
W. L. Gore & Associates has announced that the consumer unit of its Gore Fabrics Division will introduce the use of expanded polyethylene (ePE) as a new and more sustainable, complementary material platform that will serve as the basis for its future membrane technologies. The new ePE laminates (membrane and ...
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Article
Skechers adjusts prices to offset higher input costs
Skechers started making price adjustments at the start of this year to counter foreign exchange headwinds and other input cost pressures. It is looking at some other offsets for the recent increases in raw material, transportation and logistics costs, without affecting its “reasonable price” marketing appeal. The company told investors ...
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Article
Airesis’ H1 revenues soar by 86%, losses narrow
Airesis, the Swiss holding company that controls Le Coq Sportif and Movement Skis, saw its net loss in the first half ended June 30 narrow to 9.4 million Swiss francs (€8.7m-$10.2m) from CHF 18.5 million the year earlier. Consolidated revenues jumped by 86 percent to CHF 59.9 million (€55.3m-$64.9m), as ...
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News briefs
Adidas to launch marketing campaign in greater Paris
Adidas placed 2,200 footballs in 17 towns and cities in greater Paris and its region, Île-de-France, on Sept. 28 as Parisians were about to watch the match where the Paris Saint Germain (PSG) team beat Manchester City in the second round of the Champions League. The locations will include the ...
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News briefsPolygiene-owned brand allows the production of germ-killing barbell grips
Making use of Addmaster additives, Casking has developed a range of antimicrobial grips to cover the full length of barbells 28 to 30 mm in diameter. Their selling point, in the age of the Covid pandemic, is gym sterility. The press release from Addmaster’s parent company, Polygiene, cites two studies ...
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News briefs
Nike opens sports space in Barcelona
Palco23 reports that Nike has opened an outdoor space, called Play Now BCN, in Barcelona’s Parc del Fòrum. It is set up for a variety of sports – football, basketball, skateboarding, dance and fitness training – and has the backing of several local sports entities: Streetball Barcelona Sants, Street Football ...
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News briefs
Amazon Halo adds three fitness services
Capitalizing on the strong global fitness trend, Amazon will be adding three services to its Amazon Halo subscription fitness service for the holidays at the end of the year: a health tracker, called Halo View; a video service for home workouts, called Halo Fitness; and a custom, guided meal planner, ...
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News briefsVaude’s Antje von Dewitz receives German role model award
After collecting many other awards for sustainabillity and inclusion, Antje von Dewitz, CEO of the German outdoor brand Vaude, has received the Role Model Award 2021 from the Startup Teens education platform in the “Family Entrepreneur” category. The jury and the audience honored her commitment to a sustainable and value-driven ...
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ArticleRevo boosts sales management, launches new high-end range
While launching a new high-end line of sunglasses, Revo has appointed three new vice presidents. Jerry Bedingfield is now vice president of sales for the sport and specialty segments in North America, while Christoph Nitz and Kurt Plunger both now hold that same title for Europe. Bedingfield has been working ...
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News briefs
Skechers wins dismissal of energy lights suit
A Dstrict Court for the state of Illinois has dismissed with prejudice a proposed class action suit launched by Rikki Guajardo in May 2019. She claimed that her child had suffered pain and burns when Skechers’ Energy Lights sneakers heated up. She accused the company of deceptive trade practices and ...
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News briefs
Macron enters the padel tennis segment
Macron, the Italian company specializing in licensed teamwear, has presented its first complete line of clothing, equipment and accessories for padel tennis, including even five models of racquets, made in Spain, for beginners and more experienced players. The garments are said to be technical as well as comfortable and elegant. ...
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Article
iFIT Health & Fitness seeks $6.7 bn valuation
iFIT Health & Fitness, the Utah-based fitness equipment supplier formerly called Icon Health &Fitness, is proposing a price per share of $18 to $21 for its initial public offering (IPO), which is likely to take place sometime next week. The parent of brands such as NordicTrack and ProForm plans to ...
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News briefsNew paddling trade show in Lyon
With the Covid-related postponement of the first Paddledays canoe show in Kassel, Germany, by one year to September 2022, a new player in the European paddling industry has stepped forward: The Paddle Sports Show in Lyon, France, wants to replace PaddleExpo in Nuremberg, Germany, which was held for the last ...
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ArticleCanada Goose to start selling its first boots on Nov. 12
Source: Canada Goose Canada Goose journey boot Canada Goose announced the widely expected market launch of its first footwear line on Nov. 12, starting with two luxury-priced snow and hiking boots offered at suggested retail prices of $750 and $1,295. The new product launch follows six months ...
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Infographics & DataThe largest athletic footwear brands 2020
This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Sidas focuses on its own brands for all the seasons, drops X Socks
X-Technology Swiss is taking over the distribution of its X Socks line of sports socks in France, starting next April, after working for 20 years through Sidas. The latter company has decided to concentrate on its own brands: Podiatech, Sidas, the Sidas Academy, Therm-ic and Shoo IQ. Sidas has already ...
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News briefs
Amer plans to upgrade its distribution center in Utah
Amer Sports is reportedly offering to invest $30 million to upgrade its U.S. operations in Ogden, Utah, creating between 100 and 155 new jobs over ten years, in exchange for various local and state tax incentives worth a total of $4.08 million. The investments would include a budget of $2.46 ...
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News briefs
Slinger is set to acquire an analytics app builder
Slinger Bag, which has renamed itself as Slinger, has entered into an agreement to acquire 100 percent of the issued and outstanding shares of Gameface.AI – in exchange for 6,666,667 shares of Slinger’s common stock and up to another $3.5 million in common stock in contingent (earnout) considerations. The deal ...
