More about brands – Page 88
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News briefs
Garmin partners with Intermap on innovative golf applications
Garmin has signed a worldwide multi-year joint development agreement with Intermap Technologies, a company specializing in geospatial content development and intelligence solutions, headquartered in Denver, Colorado. Intermap’s proprietary 3D, high-resolution NEXTMap Digital Terrain Model (DTM) will enable Garmin to deliver precise terrain information for 42,000 golf courses around the world. ...
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News briefsAthleta launches new interactive wellness platform
Athleta, currently the best-performing brand in the Gap Inc. portfolio, has launched AthletaWell, a new online platform designed to build loyalty, engagement and a female community. In its marketing mission, the San Francisco-based company sees itself as a brand with a mission of empowering women and girls. The new platform ...
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News briefs
Nike signs NBA rookie Cade Cunningham ahead of NBA draft
Twenty-year-old basketball player Cade Cunningham, a dynamic 2.03-meter point guard who completed his freshman season as Big 12 Player of the Year and a consensus All-American, will sign a multi-year contract with Nike for footwear and apparel according to ESPN’s Adrian Wojnarowski. The Nike deal is expected to be the ...
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News briefs
New majority shareholder in Full Swing
Bruin Capital will be acquiring a majority stake in Full Swing from North Castle Partners. North Castle will be retaining a stake in the producer of sports simulators headquartered in Carlsbad, California. Although specialized in golf, Full Swing produces “dual-tracking” simulators for 13 sports disciplines for the commercial, residential and ...
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News briefs
Obé Fitness raises a further $15m
Now that it has raised a further $15 million, the Obé Fitness platform has achieved a valuation of $190 million. This latest round of funding was led by CAVU Venture Partners, with new investors such as Athleta, Samsung Next, Wheelhouse Entertainment and WW International in tow, along with previous investors ...
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News briefsLenzing and Orange Fiber cooperate on new lyocell fiber made from orange pulp
Lenzing and Orange Fiber, an Italian company that has patented the process for producing pulp from citrus by-products, have unveiled the first Tencel™ brand lyocell fiber made from orange pulp and wood sources. With this new product, both companies aim to realize their shared vision of improving sustainability in the ...
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News briefsPeloton develops rhythm-based video game workout
Peloton is in the final testing stages of a new application that explores the intersection of fitness and gaming, the company said in a press release. The new game, called “Lanebreak,” is designed to “provide a greater variety of workout options to members beyond instructor-led classes,” said David Packles, senior ...
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News briefsMizuno China products to feature Polygiene technology
Mizuno is partnering with Swedish ingredient brand Polygiene from July 2021, targeting the growing demand for durable and high-performance activewear in the Chinese market. Several Mizuno China products, including sweaters, sweatpants and down jackets, will feature Polygiene Biostatic Stays Fresh technology starting with the Fall/Winter 2021/22 collection. Mizuno China designs ...
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News briefsNew Balance celebrates 50th NYC Marathon with official collection
Source: New Balance New Balance has launched the official New Balance 2021 TCS New York City Marathon Collection. The 50th edition of the event will mark the return of in-person racing after a year impacted by the pandemic. The New York City Marathon first took place on ...
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News briefsOlympic para-powerlifter Ali Jawad launches disability fitness app
Ali Jawad, a 32-year-old British powerlifter, originally born in Lebanon, who competes in the class up to 59kg and won a silver medal in Rio 2016, has unveiled Accessercise, a new mobile app designed to make sport and fitness more accessible for people living with impairments. According to Jawad, the ...
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ArticlePuma becomes official apparel partner of e-sports organization Gen.G
Puma has announced the expansion of its partnership with global e-sports organization Gen.G. The previous agreement, signed in June 2020, included the production of a jersey for Gen.G’s winning PUBG and League of Legends teams, both based in Seoul, South Korea. The jerseys feature a design by Gen.G executive brand ...
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News briefs
Nike partners with four designers to celebrate the artistry of sport
Nike has partnered with four international designers on an initiative that is collectively supposed to signify “the unifying value of sport as a spark of imagination, possibility and vibrancy.” The brand partnered on sport-inspired collections with Virgil Abloh’s Off-White, Jun Takahashi of Undercover, Yoon Ahn of Ambush, and Chitose Abe ...
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News briefs
Crocs makes sustainability pledge
Crocs has pledged to have net zero carbon emissions by 2030, and to this end it will be increasing the sustainability of its materials, changing its packaging and investing in “resource use” and “product afterlife solutions.” The American brand is modifying the composition of its shoes’ main ingredient, Croslite, to ...
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ArticleCrocs raises guidance as Q2 revenues stride ahead
Crocs reported better-than-expected second-quarter sales and raised its full-year guidance on the back of strong global demand for its products, despite supply chain disruptions caused by the Covid-19 pandemic. Easily beating an analyst consensus forecast of $565.2 million, the company posted record revenues of $640.8 million for the three months ...
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ArticleSkechers’ sales rise by 127.3%, driven by comfort trends
Skechers reported a 127.3 perrcent increase in revenues to a record level of $1.66 billion for the second quarter ended June 30, with a growth of 117.5 percent in local currencies and of 31.7 percent from the second quarter of 2019. Improving its guidance for the full financial year, the ...
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News briefs
Adidas replaces UA as sponsor of the University of Hawaii
Adidas is taking over the sponsorship of the University of Hawaii from Under Armour in two stages, following a negotiated buyout of the latter’s $10.2 million five-year deal with the school that was originally set to expire in June 2022. The Three Stripes will be the school’s sponsor for apparel ...
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News briefsSportful to sponsor the Girona Gravel Ride
Sportful is the official sponsor of this year’s Girona Gravel Ride, a road race within the Sea Otter Europe Costa Brava Girona by Continental competition. Specifically, the Italian brand will be supplying, in a limited edition, the official jersey for all riders. The Ride is 78 kilometers long, with a ...
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News briefs
Devan’s Moov&Cool technology supports elite athletes in the U.K. and Belgium
Devan Chemicals, the Belgian-based textile finishing expert, has been supporting high performance sport in the U.K. and Belgium with its Moov&Cool “‘cool comfort technology.” The company has worked alongside the English Institute for Sport (EIS) and Sally Cowan, a garment research and development prototyping company in the U.K. to apply ...
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News briefs
HRX is expanding its product offering
HRX, an Indian fitness brand owned by the Bollywood star Hrithik Roshan and Exceed Entertainment, has forayed into the category of sports and fitness equipment for home workouts. HRX ranges will now feature also dumb-bells, kettle-bells, yoga mats and skipping ropes. HRX was first launched in November 2013 on Myntra.com ...
