More about brands – Page 98
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News briefs
Lululemon sets up Portland office for its footwear
Lululemon Athletica, the fast-growing sports apparel company based in Vancouver, has leased a 28,000-square-foot office space south of the border in Portland, Oregon, the sports footwear cluster of the U.S., to help prepare the launch of its first footwear line, according to the Portland Business Journal. The usually well informed ...
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News briefs
Nike creates sustainable community court in Hong Kong
Nike has created the Shek Lei Grind court, a refurbished community basketball court in Hong Kong that is meant, like other Nike courts around the world, to “reenergize spaces for sport and community.” For the sake of environmental responsibility, the court’s surface is made of Nike Grind, composed of up ...
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News briefsPuma partners with Ferrari on sneaker capsule
Puma has joined forces with Ferrari to launch the ION F footwear, defined by the German sports brand as “fusion of Sportscars and fashion design.” The design of the Ferrari ION F sneakers by Puma, which are part of Ferrari’s new fashion collection, takes inspiration from the shape and curves ...
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News briefsReebok collaborates with Danielle Guizio on a Club C style for women empowerment
Reebok has teamed up with Danielle Guizio on a new iteration of the iconic Reebok Club C silhouette, inspired by women empowerment. It is the first collaboration between Reebok and the New York-based women’s wear designer as well as Guizio’s commencement in athletic footwear. The re-imagined Club C silhouette, which ...
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News briefs
Macron is the new technical partner of Georgia's Rugby Union
Macron has announced a new five-year agreement with the Georgia Rugby Union, which replaces the Union’s previous deal with Canterbury. Georgia’s national team is an emerging force in the European rugby panorama. It boasts 12 successes in the Rugby Europe International Championship, 14 Antim Cups (direct international challenges between Georgia ...
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News briefs
Roxy’s new campaign redefines the word “cute”
Roxy has launched “Welcome to the New Cute”, a campaign that challenges the clichés and stereotypes that female surf riders typically face when the word “cute” is used to define their sporting prowess. Female surfing has always battled ”a one-dimensional story”, explains the brand, in which a female athlete ...
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News briefs
Iconix is going private under Lancer Capital's ownership
The Iconix Brand Group, whose brand portfolio includes Danskin, Starter and Umbro, among others, has entered into a definitive agreement to be bought by a private equity company, Lancer Capital, though its affiliate Iconix Acquisition Corp., in an all-cash transaction that values Iconix at about $585 million including net debt. ...
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News briefs
Aetrex is launching a new fast and useful foot scanner
Aetrex is releasing a 3D foot scanner with two selling points: size and cost. Using a proprietary computer system called FitGenius, the Albert 3DFit will complete a foot scan in “less than 10 seconds” and is accurate to within one millimeter, the company claims. The system then compares the scanned ...
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News briefs
Adidas invests €3 million in Spinnova
Adidas has agreed to subscribe for €3 million worth of shares in Spinnova’s planned initial public offering (IPO). Spinnova, a Finnish manufacturer of textile fibers derived from wood or agricultural waste, is planning to list on the Nasdaq Helsinki First North Growth Market. The company is building its first factory ...
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News briefs
Diadora re-launches apparel collection celebrating Roberto Baggio
Diadora has announced the re-release on June 10 of a capsule collection dedicated to a major former Italian football player, Roberto Baggio. The brand first launched the apparel collection at the end of May on the occasion of the release of “Il Divin Codino” (The Divine Ponytail), a Netflix biopic ...
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News briefs
Decathlon France and Ibis Budget launch the Smart Sport Tour
Train Me, Decathlon’s coaching platform and the Ibis chain of low-cost hotels are launching the “Smart Sport Tour.” Starting on June 12, 52 Ibis Budget hotels in France will be proposing fitness sessions for free. These sessions will include easy exercises accessible to everyone. Decathlon fitness accessories will also be ...
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News briefs
Li Ning is no longer the kit partner of India’s Olympic body
The Indian Olympic Association (IOA) has dropped Li Ning, the Chinese sportswear maker, as its official uniform partner, citing public sentiment in the country. Indian athletes will wear unbranded apparel at the upcoming Tokyo Olympic Games instead, the IOA said. The next edition of the Summer Olympics, postponed from 2020 ...
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News briefs
Goldwin sets new financial and sustainability goals
Goldwin has laid out a plan to reach an annual turnover of 125 billion yen (€940m-$1.15bn) by the financial year ending in March 2026, up from 100 billion this year, while transitioning to 100 percent recycled and biosynthetic materials. The Japanese company, which markets 18 different brands in its home ...
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Article
Head will be run by a team
As previously reported in SGI Europe, Johan Eliasch is stepping down as CEO of the Head group, effective immediately, in connection with his election on June 4 as the new president of the International Ski Federation (FIS). As the majority shareholder of the Austrian-based company, which he took over in ...
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News briefs
Adidas introduces a sustainable summer shoe for summer golfing
Adidas Golf has announced the launch of the Solarthon, an ultra-lightweight shoe designed to keep feet feeling fresh all day long, especially during the hot seasons of the year. The Solarthon is indeed inspired by the summer solstice, the brand explained, when golfers are motivated to maximize the time they ...
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News briefs
Prevayl secures £7.5 million investment
Prevayl, a start-up specializing in “intelligent” and connected sportswear based in Manchester, has secured a £7.5 million (€8.7m-$10.6m) pre-revenue investment that is supposed to help the company “take wearable health technology to new heights.” The investment has been made by Stonebridge, the private equity fund headed by James Cox. Prevayl ...
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Article
Nice Footwear considers reshoring and acquisitions
Nice Footwear, an Italian footwear licensing company that also owns the Kronos brand of sports shoes, is considering a reshoring of its production from the Far East to Italy and the launch of e-commerce. Specializing in the design and sourcing of sneakers, the company has a team of 21 designers ...
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News briefs
Nike and Barça renegotiating, with Puma in the wings
The important technical partnership between Nike and the FC Barcelona football club has been in place since 1998, when Nike replaced Barça’s previous partnership with Kappa. The agreement with Nike is supposed to last until 2028. However, both Nike and Barcelona are reportedly inclined to renegotiate the terms of the ...
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News briefs
Peloton plans to enter one or two markets each year
While confirming its entry into the Australian market, which is expected to coincide with the start of its 2021/22 financial year on July 1, Peloton Interactive said it plans to move into one or two additional foreign markets each year. Addressing financial analysts at the Bank of America’s Securities Global ...
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News briefs
10k apparel and footwear fakes seized in Spain
Authorities and the police in Badalona, a Spanish municipality near Barcelona, have detained ten Chinese nationals for trafficking in counterfeit goods at the shops they operate. Of the 10,000-odd items seized, with a total value exceeding €400,000, some 8,836 were apparel and footwear items offered under such faked brands as ...
