More consumer news – Page 16
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News briefs
Wolverine adopts First Insight's consumer analytics
Wolverine Worldwide has announced a strategic partnership with First Insight under which it will deploy its Voice of the Customer predictive analytics solution across its portfolio of 12 brands, including Merrell, Sperry, Saucony, Hush Puppies and Keds. The deal follows a successful test conducted by Hush Puppies in different regions ...
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AnalysisMarket Analysis: The global athletic shoe market
The global market for athletic footwear enjoyed solid growth of 6.7 percent at the wholesale level last year, reaching a level of $70.9 billion, according to an annual analysis by Sporting Goods Intelligence of the major sports brands’ performance in this segment. It would have risen a little more without ...
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News briefs
E-bike sales in Europe are expected to more than double
Sales of e-bikes in Europe grew by 23 percent in 2019, and exceeded for the first time the milestone of 3 million units sold annually. E-bike sales accounted for 17 percent of total bicycle sales last year. These figures were recently announced by the Confederation of the European Bicycle Industry ...
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ArticleState aid further improves demand for sporting goods in Russia
According to a Moscow-based think tank, Romir, Russian households have spent a significant portion of their state aid for Covid-19 relief on sporting goods. The demand for sporting goods in Russia skyrocketed with the end of the country’s retail lockdown, Romir said. Overall sales were up by a factor of ...
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News briefs
Intersport’s sales fell by 20% in the first half
Steve Evers, chief executive of Intersport International Corp. (IIC), tells us that the majority of the national Intersport operations are doing well at this time, with an “excellent” sales development on a same-store basis across Europe after the reopening of the stores. With a drop of around 20 percent in ...
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News briefs
A virtual Fibo show for professionals and consumers
This year’s Fibo will be an entirely virtual-event, staged on Oct. 1-3 on two different websites for professionals and consumers. Professionals are being invited to the world’s largest fitness and wellness trade show on FIBO@business, including an online edition of the European Health & Fitness Forum and other international conventions ...
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News briefs
Sporting goods sales fell by 19% in the first half in France
According to the Observatoire de l’Union Sport & Cycle, sporting goods sales at multi-sport retailers in France suffered a year-on-year decline of 18.7 percent in the first half of 2020, with the worst drop (22%) occurring in footwear and apparel. March and April were the darkest months, with sales down ...
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News briefs
On partners with consumer electronics company on running kit
On Running and the Danish consumer electronics company Bang & Olufsen have jointly released a running kit, combining the Swiss sporting goods company’s Cloudboom shoe with a limited edition of Bang & Olufsen’s first wireless earphones, the Beoplay E8 Sport On Edition. The Beoplay earphones are made of rubber, textured ...
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ArticleMcKinsey looks at the “new normal”
Experts from McKinsey & Co. made some recommendations to sports brands and retailers on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic at two webinars hosted by the World Federation of the Sporting Goods Industry (WFSGI) at different times of the ...
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Article
WFSGI’s latest monthly survey shows new corona-related trends
The World Federation of the Sporting Goods Industry (WFSGI) has noted a slight improvement in the supply/demand balance for sporting goods products as the number of sporting goods manufacturers facing a decrease in demand because of the coronavirus pandemic has dropped in all the regions of the world except in ...
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ArticleNPD measures the impact of Covid-19 in Europe and China
The NPD Group estimates that there was a drop of around 24 percent in sales of sports shoes during the first half of 2020 in Germany, France, Italy and Spain – the four European countries where it uses a retail panel of multi-sport specialty stores, combined with sell-out data from ...
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Article
Adidas' brand equity grows more than Nike's
Nike and Adidas are once again the only two sports brands among the 100 “most valuable brands” in the annual rankings compiled by BrandZ, which have just been released by Kantar Millward Brown. The Swoosh remained in 21st place, while the Three Stripes is up by 8 positions to number ...
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News briefs
French sport specialist retailers’ sales drop by 21%, but online sales are up 85%
According to a recent panel survey by the French federation of specialist retailers (Procos), specialist retailers across all sectors in the country suffered a 31.8 percent sales decline in the first half of the year as compared with the same period in 2019, but their online sales grew by 50 ...
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News briefs
Progress in textiles sustainability is steady but slow, Textile Exchange says
Global fiber production attained around 110 million meters in 2019, representing a 30 percent increase over the past 10 years, and is expected to rise by another 30 percent to 146 million meters in 2030 if the current trend continues. According to the latest “Preferred Fiber & Materials Market Report” ...
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News briefs
Decathlon Germany passes on VAT cuts directly to consumers
In view of the decision by the German government to reduce the value-added tax from 19 to 16 percent for certain products and from 7 to 5 percent for others from July 1, the sporting goods retailer and manufacturer Decathlon Germany declared that it will pass on the tax benefits ...
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News briefs
Madrid to cover half the cost of a bicycle
To relieve its public transport and roads – and prepare for a post-Covid-19 world – the autonomous community of Madrid is offering to cover half the cost of a scooter, bicycle, moped or electric motorcycle for its inhabitants. Bicycles may cost up to €500, mopeds up to €600 and motorcycles ...
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Article
Covid-19 was still an issue in May, according to WFSGI’s monthly survey
(Updated and expanded) Many factories have re-opened on a large scale, after a period in which half of the industry was confronted with the closure of the suppliers’ facilities, but the supply chain has not yet adjusted to the effects of the recent retail lockdowns in many parts of the ...
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Trend ReportsWGSN sees three major consumer groups emerging from the crisis
The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption, and WGSN has set out to predict what consumers will be looking for in the next couple of years.
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News briefs
Wearables surge despite supply problems
The Covid-19 pandemic has boosted demand for wearable devices to the point of restraining the supply of their components, some of which are common to smartphones and computers, but the biggest sports-specific brand, Fitbit, did not take advantage of this trend. Drawing from the Worldwide Quarterly Wearable Device Tracker set ...
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News briefs
Intersport Germany publishes another report on buying behavior in times of the coronavirus
Intersport Germany recently published an interesting report on buying behavior in the midst of the coronavirus crisis. The German sporting goods retail chain has now published a second one, again based on a survey of 300 consumers. In this report, 51 percent of respondents indicated that they had discovered or ...
