More on CSR and Sustainability – Page 5
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ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
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ArticlePolartec: A pioneer in supporting sustainable transformation
For decades, Polartec has been at the forefront of performance, comfort and sustainability with its innovative products. With the new “Beyond Begins Today” campaign, the company draws attention to the most important issues of our time, while celebrating its latest planet-conscious product innovations.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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SponsoredISPO Munich’s focus on the sustainable consumer: The Sustainability Hub in partnership with Patagonia
The Sustainability Hub in partnership with Patagonia at ISPO Munich showcases innovations and provides the latest information about ESG standards. Here is the program.
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ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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ArticleNemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
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ArticleeBay expands Circular Fashion Fund globally
With a $1.2 million investment to advance sustainability in fashion through 2025, the Circular Fashion Fund is now supporting global startups.
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ArticleSki Industry Climate Summit returns to ISPO Munich 2024
The trade show hosts Atomic’s second Ski Industry Climate Summit with partners POW, FESI and EOG, spotlighting climate action in winter sports.
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ArticleFour more cities will join IOC and UN-Habitat “Sport for Sustainable Urban Development Initiative”
This initiative helps tackle the rapid growth of the population living in urban areas, which requires effective, sustainable policies in these areas.
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News briefsDecathlon and Unspun form strategic partnership on manufacturing innovation
The new partnership is part of Decathlon’s wider sustainability strategy.
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News briefsThe winners of the IOC Climate Action Awards 2024
These awards honor the efforts by National Olympic Committees, International Federations and athletes to help address climate change through sports.
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News briefsEuropean Tour group launches a tool to track players’ travel-related GHG emissions
Travel currently accounts for 35 percent of a DP World Tour events total GHG emissions.
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ArticleAtomic publishes new Impact Statement
The ski maker’s 2024 Impact Statement highlights its commitment to sustainability, outlining goals like reducing GHG emissions and fostering eco-friendly innovations.
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News briefseBay Foundation awards $3m in grants to support inclusive entrepreneurship
The Global Give grants empower underrepresented entrepreneurs worldwide with nearly $3 million in funding for 2024.
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News briefsIntersport Finke opens eco-friendly flagship in Bielefeld
The new 2,000-sqm store embraces sustainability in a new concept of energy-efficient design and sustainable practices.
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ArticleWell-known brand-name products surface on Shein
Major brands face scrutiny as their products appear on Shein, sparking environmental and ethical concerns.
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ArticleB Corp certification secured for Bollé Brands
The French company has earned B Corp certification, solidifying its commitment to sustainability and social responsibility across its eyewear and sports divisions.
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News briefsOlympism365 Innovation Hub announces inaugural recipients of the Ignite365 Awards
The new awards recognize creative and innovative solutions that use sports to solve important societal and social problems.
