All NBA articles
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News briefsConverse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025. Gilgeous-Alexander signed an endorsement deal with ...
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News briefsNBA opens expanded retail space in London
The National Basketball Association’s (NBA) has opened an official merchandise flagship store at 267-269 Oxford Street in London, close to Oxford Circus. The site had been occupied by JD Sports until 2015, and then by American candy shops. The new 830-sqm NBA location replaces the previous, smaller NBA flagship ...
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ArticleAdidas CEO Bjørn Gulden: “Why ‘no’?”
Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.
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News briefsNBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
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News briefsFoot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
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News briefsCanada Goose teams up with KidSuper on apparel collection
Canada Goose has teamed up with Brooklyn-based fashion label KidSuper as part of its multi-year partnership with the National Basketball Association (NBA). The collaboration made its debut during Paris Fashion Week in January at the KidSuper Men’s Fall 2024 show. The limited-edition Canada Goose & NBA Collection is launching on ...
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News briefsNew basketball made from next-gen material
Known for their distinctive footwear, New York-based vegan lifestyle menswear brand Brave GentleMan is making waves in the sporting world by introducing a basketball. This marks the first instance of a basketball crafted from the bio-based material Mirum, a collaborative effort with the New York Knicks and Leather Head Sports. ...
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News briefs361° signs NBA champion Nikola Jokić
After winning the NBA championship and a successful start to the new season, Denver Nuggets superstar Nikola Jokić has officially signed a footwear deal with Chinese sports footwear brand 361° and will take on the role of Global Brand Ambassador. Born and raised in Sombor, Serbia, Jokić was drafted by ...
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ArticleIrving invests in sneaker marketplace Kicks Crew
Kicks Crew, a global sneaker and apparel e-commerce platform founded in 2013 and based in Los Angeles, California, has secured international basketball athlete, artist and actor Kyrie Irving as an investor. The athlete, sponsored by Chinese sporting goods brand Anta and also serving as the brand’s Chief ...
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News briefsFoot Locker announces new partnership with NBA
The American National Basketball Association (NBA) and Foot Locker have announced a multi-year partnership, making the footwear and apparel retailer an official league marketing partner in the US. The NBA and Foot Locker have a longstanding tradition of celebrating the culture, passion, and excitement of the game, with a partnership ...
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News briefsFoot Locker unveils new global marketing platform
Foot Locker has launched a new global platform called ”The Heart of Sneakers” in conjunction with a star-studded Christmas 2023 campaign to celebrate sneaker culture while demonstrating that the retailer plays an essential role as an originator and leader in the sneaker community. The The Heart of Sneakers theme will ...
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News briefsUA unveils first signature athlete with Curry Brand
Under Armour (UA) has announced the Sacramento Kings point guard, De’Aaron Fox, as the first signature athlete with Curry Brand on a new multi-year partnership. The 25-year-old NBA player has been sporting Curry Brand footwear throughout the 2022/23 season. In his new role, he will work closely alongside Stephen Curry ...
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ArticleSkechers sets its sights on basketball
Source: Skechers Skechers’ new SKX basketball shoes Just in time for the start of the new NBA season, Skechers has unveiled its first line of technical basketball shoes to be sold in North America, the Philippines and China. The first wave of Skechers basketball shoes includes two ...
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News briefsNBA sponsorship revenues for the 2022/23 season hit $1.66bn
The National Basketball Association (NBA) posted record sponsorship revenues of $1.66 billion during the 2022/23 season, representing a 1.3 percent increase from the previous year, according to a study by Chicago-based sponsorship consultancy IEG. The figure, reported by Forbes, includes league, team and venue sponsorship rights fees while it excludes ...
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News briefsPeloton to offer NBA and WNBA-themed classes through new partnerships
Peloton, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a multi-year partnership that will make Peloton the official fitness partner of the two associations. Through the collaboration, NBA League Pass, the league’s premium live game subscription service, will be available on compatible Peloton devices ...
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News briefsDecathlon and NBA announce extended merchandise partnership
Decathlon and the National Basketball Association (NBA) have announced a multiyear expansion to their existing merchandising partnership, encompassing a more comprehensive offering of officially licensed NBA products in Africa, Asia, Europe, the Middle East and Latin America. Decathlon was named official NBA licensee in January 2021. The sporting goods retailer ...
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News briefsFanatics acquires Latin American wholesaler
Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, has completed the acquisition of Fexpro, a Panama-based leading wholesaler of licensed sports merchandise and branded apparel in Latin America, on undisclosed terms. Fexpro is the Latin American NFL, NBA and MLB licensee and also the licensee ...
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News briefsHas Anta signed Kyrie Irving?
Talksole has posted a photo on Instagram that swirls the rumor mill around Kyrie Irving, whose contract with Nike was terminated last November after public statements related to anti-Semitism. In the said photo, the NBA player is wearing a black pair of the Shock Wave Pro 5 shoes of the ...
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News briefsKevin Durant becomes third NBA athlete to ink lifetime deal with Nike
Nike and basketball star Kevin Durant have agreed to a lifetime contract. Durant is just the third NBA player to land a lifetime deal with Nike, following both Michael Jordan and LeBron James. Durant’s relationship with the American sportswear giant dates back to 2007. The 34-year-old player has released 15 ...
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News briefsNew Balance teams up with gaming platform Rival
New Balance is joining forces with gaming platform Rival to give the gaming community special access to the brand through athletes, ambassadors, exclusive products and unique experiences. This spring, New Balance will launch its presence on Rival through a Rocket League tournament. Gamers and fans of the brand will compete ...
