All New Era articles
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News briefsNew Era partners with FC Barcelona
New Era has signed a global partnership with FC Barcelona to become the club’s official headwear licensee and launched a capsule collection.
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ArticleMetro Brands bets on sports and streetwear
Metro Brands has launched MetroActiv for athletic footwear and is expanding its Foot Locker and New Era partnerships.
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ArticleBaseball’s push: From $12bn industry to Europe’s next growth market
Although baseball is still synonymous with American culture, it has become an economic global force.
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ArticleNew Era names official partner of Atlassian Williams Racing
The US headwear and sportswear brand will supply teamwear and fan apparel for the F1 team starting with the 2026 season.
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ArticleAsics and Salomon are the fastest-growing sneaker brands
StockX’s midyear trend report has Asics and Salomon among the fastest-growing sneaker brands and sees triple-digit sales growth for trading cards.
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News briefsNew Era enters omnichannel logistics partnership in Europe
The partnership is a full end-to-end solution, managing the supply chain from transportation to delivery.
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News briefsNew Era and Adidas in baseball cap partnership
The players of three US college baseball teams will be wearing New Era’s iconic 59Fifty fitted caps.
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News briefsNew Era´s acquisition of ’47 complete
New Era Cap, LLC, announced today, August 8, the completion of its acquisition of ’47, the privately held sports lifestyle brand.
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News briefsNew Era joins Team USA and LA28 with official product agreement
New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, ...
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ArticleSports fashion giant rises as New Era takes over ’47
New Era and ’47, a privately held premium sports lifestyle brand, have announced an agreement under which New Era acquires ’47.
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Infographics & DataSportswear websites ranked by visitor age group
Which UK sportswear retailer website gets the most visits from Gen Z? What about Millennials? And which is the most popular sportswear retailer website for those over 65? Our infographic shows how online shopping tastes change with age.
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ArticleStockX broke records in 2022, reveals most traded and fastest growing brands
In a new report, Detroit-based resale platform StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index 2023 – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers and 40 ...
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News briefs
Ryder Cup Europe announces official suppliers
Loro Piana, New Era, PRG and Titleist have been announced as official suppliers to the European Team for the next three Ryder Cups, starting with this year’s competition at Whistling Straits, Wisconsin, in September. Loro Piana has supplied the clothing to the European Ryder Cup Team since 2016, while New ...
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News briefs
New Era to make headwear for England Rugby
New Era has signed a four-year deal to produce headwear for England Rugby (RFU). The first line of caps – making its debut on both websites of the brand and the team on Aug. 7 – will display RFU’s red rose emblem and come in the 9FORTY adjustable and 9FIFTY ...
