New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, including LA28 Games product.
Throughout spring and summer, athletes have received special Team USA-branded New Era caps with the phrase “Made It” embroidered on the underside of the visor upon making the Olympic and Paralympic teams.
At the Team USA Welcome Experience at the Paris Games, athletes will receive three additional New Era caps – a bucket hat, a beret and a trucker-style cap – exclusive to Olympians and Paralympians.
New Era also announced its six brand ambassadors for the 2024 Paris Olympics: Claire Curzan (Swimming), Shawnti Jackson (Track and Field), Ilona Maher (Rugby), Gerek Meinhardt (Fencing), Fred Richard (Gymnastics) and Jayson Tatum (Basketball).
