All News briefs articles – Page 407
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News briefs
Volcom has been named the official apparel partner of the...
Volcom has been named the official apparel partner of the U.S. Snowboard Team. The boardsports brand will outfit the snowboard cross, slopestyle/big air and halfpipe teams through the 2022 Beijing Olympic Winter Games. It will provide the athletes, both men and women, as well as coaches and support staff with ...
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News briefs
Volcom is replacing Burton as the apparel sponsor of the...
Volcom is replacing Burton as the apparel sponsor of the U.S. Snowboard Team, its coaches and staff included. The California-based boardsports apparel company will be outfitting the snowboard-cross, slopestyle/big air and halfpipe teams – men and women – through the 2022 Beijing Winter Olympics. The deal will cover the World ...
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News briefs
Intersport CCS, the Spanish master licensee of Intersport, has appointed...
Intersport CCS, the Spanish master licensee of Intersport, has appointed Xavier Alomar to the post of chief executive. In doing so, it has eliminated the post of managing director, whose former, long-time holder, Ignasi Puig, has accordingly been promoted to chairman and legal representative of the buying group. Puig remains ...
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News briefs
Olivier Portrat has been appointed chief executive of the European...
Olivier Portrat has been appointed chief executive of the European Fishing Tackle Trade Association (EFTTA). He is replacing Jean-Claude Bel, who has retired. Portrat has traveled the world as a fisherman and as a writer and filmmaker covering the sport of angling. Half German and half French, he is the ...
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News briefs
Woolrich International has appointed two new executives, recruiting them from...
Woolrich International has appointed two new executives, recruiting them from VF Corp. Federico Manno will serve as general manager of global direct-to-consumer and digital key accounts, and Gaetano Coccopalmeri as export sales director. Both roles are new. Stefano Saccone, another former executive of VF, became chief executive of Woolrich last ...
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News briefs
Columbia Sportswear has appointed Pierre Drui as its new director...
Columbia Sportswear has appointed Pierre Drui as its new director for Western Europe for the Columbia and Sorel brands. Drui, who has worked for the group for the last 14 years, served most recently as apparel sales manager for Columbia in Europe. Meanwhile, the company has named Bruno Moalic as ...
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News briefs
The Microfibre Consortium (TMC) has approved the criteria of a...
The Microfibre Consortium (TMC) has approved the criteria of a test method for microfiber shredding and released it to its members. Developed by the University of Leeds, it is described as the first thoroughly tested, validated and internationally aligned method for measuring the loss of microfiber material from textiles. Its ...
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News briefs
UVT, a former Finnish sporting goods industry association that grouped...
UVT, a former Finnish sporting goods industry association that grouped 30 vendors, has decided to merge into a larger federation, the Fashion and Sports Commerce Association, that claims to be covering 80 percent of the country's fashion and sports retail sector. It plans to start recruiting new members among sports ...
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News briefs
Helly Hansen has received the prestigious German Design Award in...
Helly Hansen has received the prestigious German Design Award in the category Excellent Product Design for the new Odin 3D Air Shell Jacket, which it is launching for summer 2020. In partnership with Norsk Folkehjelp (Norwegian People's Aid), the Norwegian volunteer search and rescue team, the waterproof, windproof, and breathable ...
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News briefs
New Balance has partnered with Unmade, a provider of fashion...
New Balance has partnered with Unmade, a provider of fashion customization software, for a shoe called the Unmade x New Balance 111 Knit. On the brand's NB1 customization platform, customers can choose any of three graphic patterns and six colorways, along with some text. The platform will then display the ...
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News briefs
Paul Batsch has returned to Salomon as brand manager of...
Paul Batsch has returned to Salomon as brand manager of its snowboard division, after working for Scott Sports as product manager and in marketing. Batsch already worked for Salomon as an intern six years ago. He reports to Jeremy Joire, business unit director for Salomon Snowboards.
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News briefs
UYN (Unleash Your Nature) has become the technical supplier for...
UYN (Unleash Your Nature) has become the technical supplier for the Alpine Ski World Cup finals of the International Ski Federation (FIS), scheduled for Feb. 8-21, 2021, in Cortina d'Ampezzo, Italy. The Italian brand of technical apparel will be dressing the competition's staff in a special edition of undergarments, socks ...
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News briefs
Mizuno has been named as the official sport shoe supplier...
Mizuno has been named as the official sport shoe supplier of the Australian Paralympic Team for Tokyo 2020. The deal marks the first partnership for the brand in Australia. More than 400 athletes and staff will be wearing Mizuno's uniform shoe at the upcoming Paralympic Games in Tokyo, whether moving ...
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News briefs
Intersport opened its biggest flagship store in Europe on Nov....
Intersport opened its biggest flagship store in Europe on Nov. 14 in Graz, Austria. The family business Tscherne, which manages 12 Intersport stores in Austria, invested €6 million, and construction began three months ago. The 7,500-square-meter store includes a 100-square-meter ski hut as well as a tree house and ice ...
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News briefs
Last month, The North Face launched its biggest-ever marketing campaign...
Last month, The North Face launched its biggest-ever marketing campaign across all channels and media to support the introduction of its new Futurelight technology around the world, including Europe. It has created test events for media, retailers and consumers in many countries. In the U.K., the biggest market for the ...
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News briefs
Lenzing and Dupont Biomaterials have teamed up on a new...
Lenzing and Dupont Biomaterials have teamed up on a new sustainable fabric collection, made predominantly of fibers derived from natural materials. The collaboration blends Tencel Lyocell and Tencel Modal fibers from Lenzing with Dupont Sorona fibers, to give soft garments greater resilience in stretch, recovery and dimensional stability. Sorona is ...
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News briefs
Tennis Europe, the European branch of the International Tennis Federation,...
Tennis Europe, the European branch of the International Tennis Federation, has extended its deal with Sports Marketing Surveys (SMS), the international market research company based in the U.K. The partnership was established in 2004 to delve into the sport's data. SMS is responsible for the Next Generation player study. It ...
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News briefs
Peloton, the U.S. fitness brand, has launched a pop-up store...
Peloton, the U.S. fitness brand, has launched a pop-up store concept with Sport Schuster, the big Munich-based sports retailer. Since Nov. 20, the fitness brand has been presenting new indoor bikes with fixed screens in Sport Schuster's store in the center of Munich. Peloton is producing training content for the ...
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News briefs
Canterbury, a brand of Pentland Group, has renewed its partnership...
Canterbury, a brand of Pentland Group, has renewed its partnership with the British & Irish Lions for the team's tour of South Africa in 2021. The British & Irish Lions is a rugby union team made up of selected players from England, Scotland, Wales and Ireland. The Lions go on ...
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News briefs
Bringing its Genius project to Germany, Moncler opened a pop-up...
Bringing its Genius project to Germany, Moncler opened a pop-up store in Breuninger's main department store in Stuttgart on Nov. 7. Under this project, the Italian designer apparel and lifestyle brand will feature collaborations with various designers, such as Poldo, the dog couture brand, Craig Green, the British designer, and ...
