All News briefs articles – Page 80
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News briefsTeamViewer announces the SheSportTech initiative
TeamViewer, a German remote access computer software brand, is launching an initiative to encourage more women to pivot into a career in sports technology. The TeamViewer initiative is dubbed “SheSportTech.” Selected applicants will receive a grant of up to €1,500 to help them pursue a relevant training course or ...
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News briefsSpanish trade union sues Decathlon
Spanish trade union Comisiones Obreras (CCOO) has filed a lawsuit against Decathlon, claiming that the sports retailer and manufacturer is “violating the fundamental right to freedom of association.” The complaint was filed on April 3. Decathlon is also accused of denying the union’s delegates access to information about the working ...
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News briefsIntersport Germany to increase number of physical stores by a quarter
Intersport Deutschland is planning to add 100 new own-branded stores across the country over the next six years, the Financial Times has reported. This would bring the number of outlets it operates in the country to 500. The expansion plan will reportedly target medium-sized cities like Wiesbaden, Trier and Hanau, ...
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News briefsSpalding launches ‘Always Building’ global campaign
Basketball equipment brand Spalding has debuted a new multi-year global campaign dubbed “Always Building.” Through a series of motivating imagery and videos, the campaign seeks to inspire the next generation of athletes to be their best in sports and life. The campaign highlights how sports help build a community that ...
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News briefsGilbert re-connects with New Zealand Rugby
Gilbert has announced a new partnership to become the official rugby ball of the New Zealand Rugby Union (NZRU) at all levels. The British brand will be the official rugby ball supplier of the All Blacks and Black Ferns men’s and women’s national teams, as well as New Zealand’s sevens ...
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News briefsCastore enters Swiss market
Castore has announced a multi-season partnership with Swiss pro football club FC Zurich, starting on July 1, 2024. The collaboration sees Castore becoming the club’s official kit partner for the 2024-2025 season and onwards. The new partnership marks Castore’s entry into the Swiss market, further expanding the brand’s presence throughout ...
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News briefsAdidas announces updates for road race events
Adidas Running has unveiled plans for its fourth annual Adizero: Road to Records event, scheduled for April 27, 2024, at the brand’s headquarters in Herzogenaurach, Germany. This year’s event has a lineup of 120 athletes from 26 countries competing in newly introduced race distances, including 800m and 1 mile, alongside ...
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News briefsFrasers Group expands Sports Direct with flagship stores in London
Frasers Group is expanding its Sports Direct brand with the opening of two new flagship stores in London’s Westfield shopping centers. Scheduled for next year, the stores in Westfield London and Westfield Stratford will each cover around 28,000 to 29,000 square feet, offering cutting-edge retail experiences. Ger Wright, Managing Director ...
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News briefsSport 2000 with new Absolute Run store in the Netherlands
On April 4, 2024, the Absolute Run Runnercoach opened in Hoofddorp (Netherlands) after a redesign of the original running school. The retailer network Sport 2000 and long-standing partner Dennis van Bakel, who has been operating his very successful running school for years, realized the project Owner van Bakel said ...
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News briefsLevi Strauss’ Beyond Yoga posts double-digit growth in Q1
Levi’s yoga brand Beyond Yoga gained 11% in the first quarter ended Feb. 25, outpacing similar growth from a year ago, driven largely by strength in e-commerce and store expansion. Following the appointment of Athleta and Old Navy veteran Nancy Green as CEO in January, Levi Strauss & Co. plans ...
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News briefsEuratex announces initiative to promote upskilling in the textiles, clothing, leather and footwear industry
The European Apparel and Textile Confederation (Euratex) is launching a new project to promote upskilling and reskilling in the textiles, clothing, leather and footwear (TCLF) industry. The new “TCLF Skillbridge” initiative, supported by the European Commission’s department for growth (DG GROW), will focus on establishing regional skills partnerships. In the ...
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News briefsDecathlon Germany sets new sales record in 2023
Despite a challenging environment, Decathlon Deutschland SE & Co. KG – the German subsidiary of the globally active French sporting goods retailer and manufacturer Decathlon SA – closed the 2023 financial year with another sales record. With total gross sales of €1.11 billion, Decathlon Germany, which now has 87 ...
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News briefsFIS partners with Colmar, Craft and Sun Valley
The International Ski and Snowboard Federation (FIS) has announced new partnerships with Colmar, Craft and Sun Valley. These three different winter sports apparel firms will serve as FIS Official Apparel Parntners for the 2024/25 and 2025/26 seasons. Under the terms of the new agreements, the three companies will provide clothing ...
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News briefsLululemon and Samsara Eco debut enzymatically recycled anorak
Source: Lululemon Lululemon is launching its first product made with enzymatically recycled polyester. Lululemon has unveiled its inaugural product crafted from enzymatically recycled polyester, signaling a significant leap in sustainability efforts. The Packable Anorak, a limited edition release, represents the culmination of a multi-year collaboration with Australian ...
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News briefsRiddell acquires helmet tech R&D company
New York-based Evome Medical Technologies Inc. has reached an agreement with EB Sports Corp., the parent company of Riddell Sports Group to sell Evome’s R&D business unit Simbex LLC for approximately $4.83 million in cash. The proceeds will be used to pay down Simbex debt and reduce Evome’s acquisition debt ...
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News briefsFabletics and Khloé Kardashian drop third collection
Khloé Kardashian and California-based activewear brand Fabletics have launched a new collection of compression swimwear. It is named Khloe V3 to reflect the number of total product lines released from the brand’s collaboration with the celebrity. The mother-of-two’s new collection includes 26 limited-edition pieces, which Kardashian describes as “perfect for ...
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News briefsBurton wins in next instance against Koroyd
Following a 26-month legal battle over a patent related to the shock-absorbing WaveCel technology, Burton has announced in a press release that a German court has ruled that Koroyd’s patent No. EP 1694 152 B1 is invalid in Germany. Koroyd may appeal the decision. In the fall of 2022, Koroyd ...
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News briefsCenterline Athletics debuts line, partners with pro pickleball player
Centerline Athletics, a new player in the performance apparel market, recently launched its line, targeting both men and women. The brand kicked off with a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete. Centerline Athletics says it distinguishes itself with its innovative Griptek technology, promising ...
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News briefsCourt dismisses lawsuit against Nike for greenwashing
A lawsuit against Nike in Missouri has been dismissed by the court following allegations that the company’s Sustainability Collection misled consumers about its use of sustainable materials. The lawsuit, filed by Maria Guadalupe Ellis in May 2023, claimed that Nike violated the Missouri Merchandising Practices Act. According to Ellis, Nike ...
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News briefsVF Corp. plans to open 300 stores in expansion strategy
VF Corp. is restructuring its distribution strategy to tap into underexploited markets, particularly in Southeast Asia, the Middle East, and North Africa. Expanding its existing partnership with retail conglomerate GMG, VF Corp. plans to open 300 stores across these regions for brands like Vans, The North Face and Timberland within ...
