All News briefs articles – Page 97
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News briefsIs there a revolution happening in road helmets?
There was a time when the world’s top cyclists didn’t bother with helmets. However, affordable life insurance has long been a staple for both amateur and professional road bike enthusiasts. But the helmet comes with a drawback: it doesn’t contribute much to making cyclists faster. It adds to the overall ...
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News briefsEastside golf secures $3.4M funding
The trend of micro-brands making a mark in the golf industry continues, with Eastside Golf being the latest player to secure funding. The lifestyle golf brand announced on Thursday that it successfully closed a seed round led by EP Golf Ventures, a partnership between PGA of America and venture capital ...
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News briefsPE firm combines three pickleball brands
Three American pickleball brands have fused into one, with the backing of a private equity firm called Thirty-5 Capital. Specifically, Paddletek, ProXR Pickleball and Boundless Pickleball will now operate under the single name United Pickleball Paddles (UPP), a subsidiary of Thirty-5’s United Pickleball Properties. “Combining multiple respected brands under one ...
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News briefsEddy Merckx revives brand with a range of new models
Classic brand Merckx is making a comeback. After a few quiet years, the brand has now released five models on their brand new website – fully customizable for the customer.
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News briefsJD Sports completes acquisition of MIG
JD Sports Fashion Plc has announced on Jan. 18 the completion of its acquisition of the 40 percent minority stake in Kraków-based Marketing Investment Group S.A. (MIG), making JD the 100 percent sole owner. The acquisition has been completed following receipt of the European Commission’s decision declaring the transaction compatible ...
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News briefsGlobal Esports Federation unveils senior executive team
Paul J. Foster, CEO of the Global Esports Federation (GEF), has announced a series of updates to the organizational structure as part of the introduction of the GEF 5.0 strategy for the 2024-2028 cycle. Each member of the executive team will lead a core GEF division: Rustam Aghasiyev, Chief ...
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News briefsAdidas to replace Castore as Aston Villa’s kit supplier
Adidas will take over from British sportswear brand Castore as kit manufacturer of Premier League team Aston Villa from the start of next season, as The Telegraph reported. In October, the club’s players had complained about Castore’s jerseys retaining sweat and affecting performance. The new agreement with Adidas, reportedly “long-term” ...
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News briefsAsics Italia moves to new HQ
Japanese sportswear firm Asics has inaugurated its new Italian headquarters at Corso Alcide De Gasperi 57, in the Piedmontese city of Cuneo. Its previous Italian headquarters were located at Palazzo di Madonna dell’Olmo, also in Cuneo. The new two-floor space is designed to encourage sociality, explained the company. There are ...
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News briefs
Sports Direct opens new store in Belfast
Frasers Group has opened a new Sports Direct store at Boucher Retail Park in Belfast, Northern Ireland, a property acquired by the group in 2022. The new store spans 3,252 sqm and promises a larger and improved retail space compared to its predecessor at the same location. Spanning two floors, ...
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News briefsSwedish concept store Ka-Yo launches its own collection
Ka-Yo, a Swedish concept store renowned for its exclusive curation of sportswear and equipment, is taking a significant step forward by creating its inaugural collection named Ka-Yo-Prototype_001. Debuting its first collection during Paris Fashion Week, the Stockholm-based store aims to craft sporty and high-performance apparel and accessories inspired by the ...
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News briefsFrasers may acquire former Dutch JD-owned stores
The Netherlands-based Sports Unlimited Retail, owned by JD Sports and the parent group of Perry Sport, Aktiesport and Sprinter Netherlands, was declared bankrupt in December. At the time, around 50 stores were owned by the company. According to a new report by the Dutch media company RTL Z, up ...
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News briefsAdidas partners with Bumble to tackle “gymtimidation”
Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...
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News briefsSoMe guidlines changed by IOC, help athletes at Paris and Gangwon 2024
Get ready to see more content from athletes during the Olympic Games in Paris and Winter Youth Olympic Games in Gangwon. The IOC has changed its guidelines to make it easier for athletes (and sponsors).
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News briefsNFL returns to Europe, first match in South America
By now, we’ve grown accustomed to the National Football League (NFL) crossing the Atlantic to cater to the league’s European fans. This trend continues into the next season as it’s now confirmed that the Chicago Bears and Minnesota Vikings will face off at Tottenham Hotspur Stadium; the Jacksonville Jaguars are ...
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News briefsPuma is the most sustainable fashion brand
Utility Bidder has unveiled its own study revealing which fashion brands are making the most significant efforts to minimize their environmental impact. According to their report, the fashion industry was responsible for 10 percent of the world’s carbon dioxide emissions in 2022, surpassing both the aviation and freight industries. Topping ...
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News briefsLamoda kicks off offline retail chain
Lamoda, a prominent Russian e-commerce retailer, has started opening its first brick-and-mortar stores as part of a project to build an offline retail chain in the country. The first two stores have been put into operation in Moscow and Mitishi, a town in the Moscow Oblast. The third store is ...
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News briefs361 Degrees Intl. provides operational update
Year-over-year sales of 361 Degrees Intl.’s kids’ products rose by 40 percent in Q4. That growth exceeded the year-over-year sales expansion of the Chinese company’s core branded sales, which rose by 20 percent, and its e-commerce business, which increased by 30 percent for the period ended Dec. 31. As for ...
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News briefsAdidas revamps classic Predator boot
In 1994, Adidas introduced the inaugural Predator football boot. Fast forward three decades and the iconic franchise is getting a fresh lease on life with a modern reinterpretation. On Jan. 16, Adidas is set to unveil three revamped models of the shoe, each available in the classic black, white and ...
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News briefsLTA turns down the Saudis
The board of the UK’s Lawn Tennis Association (LTA) has rejected a proposed sponsorship from the ATP and Saudi Arabia’s Public Investment Fund (PIF), the London Telegraph reports. Included in the proposal were two British tournaments, Queen’s and Eastbourne (worth 500 and 250 points, respectively), as well as Masters 1000s ...
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News briefsGeographic mislabeling at Boohoo
Boohoo appears to have put “Made in the UK” labels on perhaps thousands of articles of clothes that were manufactured in southern Asia (Pakistan, for example), as we have learned through Business of Fashion. The original – and presumably correct – labels were removed and replaced last year at the ...
