News briefs – Page 20
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News briefs
Rorsted to head Adidas for another five years
The supervisory board of Adidas has extended Kasper Rorsted’s term as chief executive officer by five years – through July 31, 2026. Rorsted joined the company’s executive board in August 2016 and became CEO two months later. Meanwhile, Thomas Rabe will be moving up from deputy chairman to chairman of ...
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News briefs
Adidas to sponsor Leeds United for five years
For five years as of the 2020/21 season, Adidas will be the kit sponsor for Leeds United, which just recently moved up to the U.K.’s Premier League, after its victory in the Sky Bet Championship. Kappa’s five-year sponsorship deal with the club expires this season. Adidas’ playing and training kit ...
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News briefs
Kanye West delivers ultimatum to Adidas and Gap
The American rapper and businessman Kanye West apparently intends to “walk away” from his deals with Adidas and Gap unless he is appointed to their respective boards. He said so in North Charleston, South Carolina, at a rally for his U.S. presidential campaign, which began with a tweet on America’s ...
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News briefs
Adidas France has a new managing director
Mathieu Sidokpohou has taken over from Guillaume de Monplanet as the new managing director of Adidas France, the French subsidiary of the sporting goods giant. De Monplanet, who joined the Adidas group in 2005 as commercial director for Reebok, has left the company. He became country manager in 2018. Sidokpohou’s ...
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News briefs
Five years of Adidas with Parley for the Oceans
Adidas presented a new limited-edition sneaker for the fifth anniversary of its collaboration with Parley for the Oceans. The company said it would donate €30 to the NGO for each pair of the model sold in the first three days of the promotion. The partnership between Adidas and Parley for ...
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News briefs
JD Sports is Celtic’s new retail partner
The Celtic football club has named JD Sports as its “official retail partner.” The official kits and training wear products of the Glasgow-based professional football club, which plays in the Scottish Premiership, will be available across the globe in JD’s physical and online stores as well as in the club’s ...
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News briefs
Adidas’ global personnel director steps down
Karen Parkin has decided to leave Adidas after 23 years. She stepped down on June 30 as worldwide head of human resources and as a member of the executive board. A British citizen, Parkin was the only woman on Adidas’ management board. Her departure has been attributed to her failure ...
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News briefs
Amazon steps up its fight against fakes
Amazon has announced the creation of a new Counterfeit Crimes Unit, a global, multi-disciplinary team composed of former federal prosecutors, experienced investigators and data analysts. The new unit is dedicated to “bringing counterfeiters that violate the law and Amazon’s policies by listing counterfeit products in its store to justice,” the ...
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News briefs
A boost for Fila’s management in Europe
Petra Stürenberg, managing director of Medico Sports Fashion, Fila’s licensee of the brand for Continental Europe, has appointed new managers to sustain the brand’s strong momentum in the region with a goal to turn it into one of the top five sports brands in the market. Since June, Hansjörg Scharner ...
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News briefs
Responding to unrest in the U.S., Adidas pledges to make three investments
In reaction to the unrest in the U.S. over the death of George Floyd at the hands of police officers in Minneapolis, Minnesota, a group of black employees working for Adidas in the U.S. recently addressed a 32-page document, titled “Our State of Emergency,” to the company’s executives. According to ...
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News briefs
Adidas will hold a virtual AGM
The supervisory board of the Adidas Group has decided to hold its annual general meeting in a purely virtual format on Aug. 11, using a dedicated portal on the group’s website, www.adidas-group.com/agm. Shareholders of record who have registered for the AGM will be able to submit questions on the portal ...
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News briefs
Amazon in talks to become Flamengo’s main jersey sponsor
Amazon may become the main jersey sponsor of Flamengo, taking the place of a local bank, Banco BS. The Brazilian football club, based in Rio de Janeiro, and Amazon are reportedly negotiating the deal, which could be announced over the next few weeks. Adidas is still the technical sponsor of ...
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News briefs
More backing for “Black Lives Matter”
Doubling up on its “For once, don’t do it” message one week ago on Twitter to protest the murder on May 25 of George Floyd, Nike announced that it will donate $40 million over the next four years to “organizations focused on social justice, education and addressing racial inequality in ...
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News briefs
Adidas teams up with Allbirds
Adidas announced today a collaboration with Allbirds, the well-known American brand of sustainable footwear, to develop the sport performance shoe with the lowest-ever carbon footprint. The project will involve exploring recyclable material resources as well as the use of renewable energies in manufacturing and transportation. Adidas says the project is ...
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News briefs
Rising tennis star becomes highest-paid female athlete
In Forbes’ estimation, the tennis player Naomi Osaka has become the highest-paid female athlete of all time in annual earnings. The 22-year-old of Japanese and Haitian descent has pocketed $37.4 million since June of last year, breaking the record of $36 million held by Serena Williams, who had broken Maria ...
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News briefs
Adidas launches reusable face mask
Adidas has launched its own washable face mask to help consumers battle the coronavirus pandemic. It is called Face Cover and is made from a soft and breathable material, using a minimum of 40 percent recycled content. Face Cover is not a medically graded mask nor a Personal Protective Equipment, ...
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News briefs
Maynards to auction two Adidas pilot production facilities
Maynards Europe, the global liquidation and auction specialist, working in conjunction with U.S.-based Heritage Global Partners, are to sell the entire manufacturing equipment of two unique production lines established by Adidas. The facilities were previously a part of a pilot flexible-design manufacturing project, called Speedfactory, for small runs of custom-designed ...
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News briefs
Adidas pairs Covid-19 donations to exercise tracking apps
Adidas is launching the #HomeTeamHero Challenge to support the Covid-19 pandemic’s essential workers. For every hour of app-tracked exercise from May 29 to June 7 Adidas will donate $1 to the Covid-19 Solidarity Response Fund of the World Health Organization (WHO). The objective is to reach one million hours. The ...
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News briefs
Kelme to replace Adidas as Watford’s kit sponsor
Kelme has signed a £10 million (€11.3m-$12.3m) kit deal with Watford, a professional football club that competes in the English Premier League. The news was first unveiled by The Athletic on May 10. The new four-year deal with the Spanish sports brand will replace the current contract with Adidas, which ...
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News briefs
Arc’teryx places a creative Adidas veteran in a top new position
Katie Becker has joined Arc’teryx Equipment as the Canadian outdoor brand’s first vice president in charge of creative operations. Becker comes from Adidas, where she had worked for 12 years, most recently as senior global design director. Prior to that, she held various design positions at Merrell, Helly Hansen and ...
