News briefs – Page 30
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News briefs
Adidas AG has completed the third tranche of a share...
Adidas AG has completed the third tranche of a share buyback program initiated on Nov. 7 and terminated on Jan. 31 as scheduled. The company bought 2,128,200 shares at an average share price of €140.96, for a total price of €299,999,851, including purchasing costs. These treasury shares represent 1.02 percent ...
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News briefs
Adidas and Wanderlust are launching a new co-branded yoga and...
Adidas and Wanderlust are launching a new co-branded yoga and training apparel collection, building on the multi-year partnership the two companies began in February 2016. The 42-piece collection includes tanks, tights, bras, pants, hoodies and a range of accessories. The color palette is inspired by the active calm of yoga ...
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News briefs
Observers are wondering about Amazon's intentions in the sporting goods...
Observers are wondering about Amazon's intentions in the sporting goods sector. The American e-commerce giant is advertising its search for talent “to build authentic activewear private label brands that have compelling and unique DNA and deliver amazing consumer valued innovation.” A year ago, Amazon quietly came out with some 2,000 ...
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News briefs
Adidas has unveiled a new multi-season partnership between its football...
Adidas has unveiled a new multi-season partnership between its football division and Gosha Rubchinskiy, the fashion maker from Moscow. The Adidas Football x Gosha Rubchinskiy collection debuted on the runway of the former Königsberg Stock Exchange in Kaliningrad, Russia on Jan. 12, at Rubchinskiy's fashion show for autumn-winter 2017/18. Adidas ...
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News briefs
The Adidas Group has teamed up with two popular young...
The Adidas Group has teamed up with two popular young Chinese athletes to launch One in a Billion, an advertising campaign made for the Chinese market. The two athletes are Ning Zetao, a freestyle swimmer, and Hui Ruoqi, a volleyball champion. The campaign fits with Creating the New, the five-year ...
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News briefs
Business Insider reports that Adidas has opened what the publication...
Business Insider reports that Adidas has opened what the publication describes as Europe's first interactive virtual-reality store, in conjunction with the re-opening of the brand's flagship store in central Stockholm. The accompanying website, 360conceptstore.com, is in Swedish. It takes the viewer on a tour of the flagship store filmed with ...
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News briefs
Adidas has launched the first versions of its ACE and...
Adidas has launched the first versions of its ACE and X soccer boots for female players. Using the insights provided by players, both boots have been designed to fit the female foot through a combination of shape and traction, according to the German brand. The tests showed, for example, that ...
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News briefs
As part of its investments in the U.S. market, Adidas...
As part of its investments in the U.S. market, Adidas has sealed an extension of its partnership with Kris Bryant, third baseman of the Chicago Cubs, the World Series champion. Bryant is also the 2016 National League MVP, and a two-time All Star player. Bryant is to continue taking part ...
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News briefs
The Adidas Group is opposing a pending trademark registration by...
The Adidas Group is opposing a pending trademark registration by Barcelona football club in the U.S., for a design with seven blue and red stripes. As reported by several Spanish newspapers, the Adidas group has filed an opposition document with the U.S. Patent and Trademark Office (USPTO) last month, claiming ...
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News briefs
Adidas has unveiled a new jersey for the New Zealand...
Adidas has unveiled a new jersey for the New Zealand All Blacks rugby team. The jersey, which comes after two years of development in collaboration with the team itself, features a new fabric which has been digitally woven together. This manufacturing process is said to help reduce the likelihood of ...
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News briefs
Adidas and London-based Palace Skateboards have launched their new collaboration...
Adidas and London-based Palace Skateboards have launched their new collaboration with a humorous video that makes fun of Adidas' serious sportswear campaign. The collection includes tracksuits, terry hoodies, socks, hats, crewnecks as well as the new Palace Indoor sneaker, which is similar to Adidas' retro Superstar shoe but with recent ...
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News briefs
Adidas has unveiled a fully biodegradable running shoe made from...
Adidas has unveiled a fully biodegradable running shoe made from Biosteel fiber, a nature-based and completely biodegradable replication of natural silk. The Futurecraft Biofabric, which has been developed in partnership with AMSilk, was presented on Nov. 17. at the Biofabricate Conference in New York, where Adidas and AMSilk also announced ...
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News briefs
The Adidas Group is resuming its share buyback program today,...
The Adidas Group is resuming its share buyback program today, based on the authorization given at its annual meeting on May 12. After two previous tranches of stock repurchases conducted in the last two years, involving a total of 9,018,769 shares that represented 4.31 percent of its share capital, the ...
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News briefs
Adidas confirms that it has sealed a partnership with Kristaps...
Adidas confirms that it has sealed a partnership with Kristaps Porzingis, a fast-rising Latvian player in the National Basketball Association (NBA). The Vertical writes that the agreement was signed for seven years and that it makes Porzingis the highest-paid European sneaker endorser in NBA history. The publication puts the deal ...
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News briefs
Adidas has collaborated with Parley for the Oceans, an organization...
Adidas has collaborated with Parley for the Oceans, an organization dedicated to reducing plastic waste in oceans, on the first mass-produced footwear made of recycled plastic from oceans. Last year, the collaboration had created a 3-D printed prototype, which is now turning into actual pairs of shoes that customers can ...
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News briefs
The Adidas flagship store in Berlin's Tauentzienstrasse joined forces with...
The Adidas flagship store in Berlin's Tauentzienstrasse joined forces with Zalando in June in a pilot project to enable consumers to order in-store via the e-tailer's ZipCart app. With Zalando's app, shoppers can see what is in stock in the store and order what they want. The integrated commerce pilot ...
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News briefs
Adidas has filed a lawsuit against Bally's U.S. subsidiary in...
Adidas has filed a lawsuit against Bally's U.S. subsidiary in connection with several footwear designs. In its complaint, which was filed in U.S. District Court for the District of Oregon (Portland Division) in late August, the sports giant alleges that Bally is offering for sale and selling footwear featuring two ...
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Adidas Golf has struck a multi-year apparel and footwear endorsement...
Adidas Golf has struck a multi-year apparel and footwear endorsement deal with Dustin Johnson. The brand has been working with Johnson for the last ten years. The extended deal comes as the hard-hitting player is enjoying an outstanding year, as 2016 PGA of America Player of the Year, 2016 US ...
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News briefs
Adidas has begun a search for a permanent replacement for...
Adidas has begun a search for a permanent replacement for Chris Grancio, who is leaving as the company's global head of basketball. He has been overseeing Adidas' NBA deal and relations with basketball players since May 2014. Rebecca Jury, vice president of product in Adidas' basketball division, is taking over ...
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News briefs
An Adidas veteran, Timo Pape, has joined Odlo International in...
An Adidas veteran, Timo Pape, has joined Odlo International in the new position of brand director, responsible for category management, design and marketing. He had been assisting Odlo in these areas and in communication since last year. After working for seven years at Adidas in Portland and Herzogenaurach, and two ...
