News briefs – Page 31
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News briefs
Adidas has launched a new sub-category of apparel, Athletics, which...
Adidas has launched a new sub-category of apparel, Athletics, which is meant to be worn by athletes before and after their game or competition. This contemporary take on pre-game wear was launched at an event in New York last week with a U.S. track athlete, Tori Bowie, Andrew Wiggins of ...
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News briefs
Adidas has announced it will open its first Speedfactory for...
Adidas has announced it will open its first Speedfactory for the U.S. market in the Atlanta, Georgia area in 2017. The purpose of the new highly automated shoe factory is to allow the sporting goods giant to create products faster and closer to its consumers in the U.S., with more ...
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News briefs
Confirming an article in Boardsports Source, Adidas says it is...
Confirming an article in Boardsports Source, Adidas says it is building up a dedicated action sports team for Europe, the Middle East and Africa (EMEA) under the Adidas Originals umbrella, servicing primarily the skate and snowboard community. The Western Europe unit has been run since last year by Bjorn Wiersma, ...
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News briefs
Adidas has filed a new intellectual property lawsuit in the...
Adidas has filed a new intellectual property lawsuit in the U.S. District Court for the state of Oregon against Skechers, claiming that the design of the latter's “Mega Flex” shoe infringes on its “Springblade” concept. Last February, Adidas won a preliminary injunction against Skechers in another Oregon court case over ...
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News briefs
Adidas has announced that Benjamin Proud and Andrew Willis have...
Adidas has announced that Benjamin Proud and Andrew Willis have joined its team of swimmers, only a few weeks ahead of the Rio Olympics. The two British swimmers will wear the recently launched adizero XVI swimsuit. Proud, aged 19, won two gold and a bronze medal at the 2014 Commonwealth ...
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News briefs
Jean-Michel Granier, who has been heading up the Adidas Group...
Jean-Michel Granier, who has been heading up the Adidas Group in South Korea for the last two years, has been appointed as the group's managing director for Latin America from the start of July. Granier previously ran the Adidas Group's subsidiary in Italy and then became managing director for south ...
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News briefs
Adidas has launched its first line of shoes with Gore-Tex...
Adidas has launched its first line of shoes with Gore-Tex Surround technology. Ecco and Lowa have expanded their own ranges of casual Gore-Tex Surround shoes. The new breathable technology is now embedded in more than 350 models of shoes by 52 brands around the world.
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News briefs
Nike and Adidas will both sponsor the 2016 International Gay...
Nike and Adidas will both sponsor the 2016 International Gay and Lesbian Football Association World Championship, which will take place in Portland, Oregon on Aug. 6-13. Adidas' U.S. headquarters is located in Portland while Nike's corporate headquarters is located nearby, in Beaverton. The championships, which is expected to attract around ...
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News briefs
Rolf Reinschmidt, who has driven the Adidas brand's business in...
Rolf Reinschmidt, who has driven the Adidas brand's business in the outdoor market since 2007, has relinquished this leadership role to become an internal consultant in the Adidas brand team from the start of June. Reinschmidt will not be replaced as outdoor general manager because the division was integrated into ...
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News briefs
About 7,500 pairs of counterfeit Adidas Yeezy Boost 350 shoes...
About 7,500 pairs of counterfeit Adidas Yeezy Boost 350 shoes were seized by customs at the port of Hamburg. The unbranded shoes came from China and were intended for sale online. Although they were unbranded, they violated trademark law as the design was found to be the same of that ...
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News briefs
Adidas has signed sponsorship deals with five of the projected...
Adidas has signed sponsorship deals with five of the projected top picks in the upcoming NBA draft: Brandon Ingram, Jaylen Brown, Jamal Murray, Dragan Bender and Kris Dunn. The German brand says they will help it to develop the world's best basketball gear. They will be featured in brand campaigns, ...
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News briefs
Adidas got some criticism on social media in connection with...
Adidas got some criticism on social media in connection with its initial ads for the promotion of Colombia's jerseys for Copa America. They spelled the country's name as Columbia. The Big a promptly apologized and reissued the ad with the correct spelling.
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News briefs
The Adidas Group says that its pilot plant for fast...
The Adidas Group says that its pilot plant for fast footwear production in Ansbach, Germany, is ready to start commercial production in 2017. The Speed Factory is to operate mostly with robots. The project was unveiled last year as part of the group's “Creating the new” strategy, which has speed ...
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News briefs
Closed for several weeks, Adidas' largest European store has reopened...
Closed for several weeks, Adidas' largest European store has reopened – a flagship outlet at the bottom of the Champs-Elysées in Paris. The store adopted the Home Court concept that was already implemented in Beijing, Madrid, Berlin and London, with features such as the Shoe Base, an interactive bar with ...
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News briefs
Several heirs of Adi Dassler, the founder of Adidas, have...
Several heirs of Adi Dassler, the founder of Adidas, have teamed up to try and take more control of his legacy, according to Capital, the German magazine. Most of the heirs stayed away from the spotlight after the sale of Adidas in the early nineties by the four daughters of ...
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News briefs
Mark King, president of Adidas North America, has reaffirmed the...
Mark King, president of Adidas North America, has reaffirmed the brand's strategy to sign dozens of endorsement deals with U.S. sports players in the coming years. The Adidas brand's sales shot up by 31 percent in North America in the first quarter of this year, but the rise was strongly ...
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News briefs
Igor Landau, supervisory board chairman of the Adidas Group, has...
Igor Landau, supervisory board chairman of the Adidas Group, has told the Frankfurter Allgemeine Sonntagszeitung that the company intends to stick with its partnership with Fifa, which runs until 2030, despite the governance issues that have been plaguing the football organization. Landau said that the company deplored what occurred at ...
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News briefs
Hydra Ventures, the venturing arm of the Adidas Group, has...
Hydra Ventures, the venturing arm of the Adidas Group, has become an investor in 360fly, a Californian company that specializes in single-lens cameras capturing 360-degree videos. Hydra Ventures came on board as part of a Series C round of financing worth $40 million. It joins L Catterton and Qualcomm Ventures, ...
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News briefs
BM Sportech will handle the distribution of Adidas' textile and...
BM Sportech will handle the distribution of Adidas' textile and footwear offerings for pádel, the Spanish version of tennis, from the spring/summer 2017 season. BM Sportech is already the Spanish distributor of Prince and K-Swiss.
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News briefs
Adidas and Under Armour (UA) have reportedly settled a patent...
Adidas and Under Armour (UA) have reportedly settled a patent infringement lawsuit over wearable technology, which had been filed in Delaware by Adidas in February 2014 against UA and its subsidiary MapMayFitness. The dispute concerned 10 patents for a “location-aware” wearable tracking device that allows its users to monitor data ...
