News briefs – Page 34
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News briefs
Adidas filed a suit against Sears in the U.S. District...
Adidas filed a suit against Sears in the U.S. District Court of Portland, Oregon on July 28, charging that the two- and four-striped shoes offered by the retailer have been infringing on the Big a's Three-Stripe logo. The lawsuit seeks injunctions, compensation and damages for alleged trademark infringement and dilution, ...
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News briefs
Adidas is launching Standard 19, a new premium training collection...
Adidas is launching Standard 19, a new premium training collection for young urban consumers, which marks the return of the German brand in the premium sportswear niche just over a year after it discontinued SLVR. The new line is made up of materials including polyester, elasthane and merino wool. Climacool, ...
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According to the Oregonian, Adidas is considering the establishment of...
According to the Oregonian, Adidas is considering the establishment of a factory in Detroit to make sneakers for the North American market. The rumor, which could not be confirmed, follows a statement by Nike that it would create 10,000 jobs in the U.S. if the Trans-Pacific Partnership with Vietnam and ...
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News briefs
Adidas celebrated its partnership with Parley for the Oceans at...
Adidas celebrated its partnership with Parley for the Oceans at the United Nations headquarters in New York on June 29, at the General Assembly Hall, on the occasion of a high-level event on climate change, convened by the President of the General Assembly. The event was the showcase for the ...
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News briefs
Nike is to replace Adidas as the sponsor of the...
Nike is to replace Adidas as the sponsor of the University of Michigan for its sports uniforms. The organization issued a statement saying that Nike was to become the Michigan Wolverines' official athletic footwear, apparel and equipment provider, starting from the beginning of August 2016 and until 2027, but with ...
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News briefs
The Adidas Group appeared puzzled this week by a lengthy...
The Adidas Group appeared puzzled this week by a lengthy German newspaper report containing allegations that workers contracted through temporary work agencies at a logistical center in Rieste, Germany, were treated unfairly. The article in Die Zeit reports complaints from workers that they were asked to be permanently on call without ...
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News briefs
Adidas Outdoor has signed on as title sponsor of the...
Adidas Outdoor has signed on as title sponsor of the WE-cycle program, a non-profit bike sharing initiative to reduce carbon emissions and traffic congestion in Aspen, Colorado. Adidas Outdoor will be visible on 100 bikes at 16 stations in town. In addition, We-cycle employees will wear Adidas Outdoor footwear and ...
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News briefs
The Adidas Group reiterated this week that it has no...
The Adidas Group reiterated this week that it has no intention of selling Reebok, after the owner of CrossFit told a reporter that he would like the fitness brand to come under fresh ownership. Reebok became a partner for CrossFit under a ten-year agreement started in 2010, and the huge ...
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The Adidas Group's chief executive, Herbert Hainer, said at the...
The Adidas Group's chief executive, Herbert Hainer, said at the company's shareholders meeting on May 7 that it has appointed Perella Weinberg Partners as an adviser. The move comes after reports of interest by activist hedge funds. Southeastern Asset Management (SAM), which owns just over 3 percent of Adidas, has ...
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News briefs
While selling Rockport, the Adidas Group is said to be...
While selling Rockport, the Adidas Group is said to be investing in Bucketfeet, a new and innovative American brand of canvas sneakers along with Gordon Segal, founder of Crate & Barrell, and others. Adidas, which is apparently making the investment through a fund called Hydra Ventures, declined to comment on ...
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News briefs
The Adidas Group confirms reports that Tina Rolén, brand director...
The Adidas Group confirms reports that Tina Rolén, brand director at Adidas Nordic, is leaving the company. She joined Adidas in 2005 and has been in her latest job since 2012. Rolén was distinguished by Sportfack as Businesswoman of the Year in 2014 and she is the highest-ranking woman in the ...
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News briefs
Adidas has teamed up with Spotify to create the first...
Adidas has teamed up with Spotify to create the first running app that matches a runner's speed. The new Adidas Go uses the smartphone's accelerometer to monitor the user's stride and then automatically plays tracks with matching beats per minute from Spotify's music library. The app also allows runners to ...
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News briefs
The Adizero 99g was launched by Adidas last month as...
The Adizero 99g was launched by Adidas last month as the world's lightest football boot. The retail launch consisted of just 299 pairs of men's shoes in size 9, as part of the Limited Collection series of super-small drops. With about half the weight of standard football cleats and less ...
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News briefs
Adidas' partnership with Bayern Munich FC, which was due to...
Adidas' partnership with Bayern Munich FC, which was due to expire in 2020, has already been extended for another ten years until 2030. The Wall Street Journal estimates that the deal with the new German Bundesliga winners is worth about €900 million, which reportedly compares with €25 million per season ...
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News briefs
Adidas has sued Marc Jacobs in an Oregon court for...
Adidas has sued Marc Jacobs in an Oregon court for the designer's use of four parallel stripes along the sleeves of some knitted garments. Adidas claims that they are confusingly similar to the three stripes used in two garments designed in cooperation with Yohji Yamamoto for its own Y-3 line.
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News briefs
Adidas Golf is launching what it describes as the first...
Adidas Golf is launching what it describes as the first fully asymmetrical golf shoe, the Asym Energy Boost. The distinctive right and left shoes are meant to guide weight transfer, stability and power through the swing. Adidas used heat map and force plate pressure studies to measure the different vertical ...
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News briefs
Adidas has teamed up with Yohji Yamamoto for the release...
Adidas has teamed up with Yohji Yamamoto for the release of a capsule Roland Garros collection for the impending French Open. The clothing and accessories feature Yamamoto's black-and-white color scheme while the shoes, predominantly black, are characterized by the presence of the Hawaiian floral prints of the Y-3 spring-summer 2015 ...
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Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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News briefs
Amazon has entered into a sponsorship agreement with Andy Macdonald,...
Amazon has entered into a sponsorship agreement with Andy Macdonald, the eight-time world skateboard champion from Melrose, Massachusetts. A well-known athlete within the action sports sphere, Macdonald has a record 21 medals from the X Games, the annual sports events arranged by the U.S. sports broadcaster ESPN focusing on action ...
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News briefs
Amazon is expected to open an online sports store on...
Amazon is expected to open an online sports store on its French website in the course of the first half of this year, according to sport-guide.com. Last autumn, the global e-commerce leader launched a virtual store for the French market offering a wide selection of sports shoes for men and ...
