News Briefs – Page 16
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News briefs
LeBron James’ SpringHill sells minority stake to Nike and others
SpringHill Company – the video-production firm founded and led by the basketball player LeBron James and the sports marketer Maveric Carter (chairman and CEO respectively) - has sold a minority of its shares to Nike, RedBird Capital Partners, Fenway Sports Group and Epic Games. The deal suggests a valuation of ...
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News briefs
Nike, Asics have the fastest carbon-plated shoes, study says
Did Eliud Kipchoge get a boost from his sneakers on his sub-two-hour marathon? It appears so, and Nike and Asics might have the fastest distance-running shoes on the market. Researchers at Stephen F. Austin State University in Nacogdoches, Texas, have compared the “running economy” – best conversion of energy to ...
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News briefs
Nike refurbishes park in Belgrade with upcycled sneakers
In September Nike inaugurated a basketball court and playground in the New Belgrade district of Serbia’s capital city. The brand hired a B Corp-certified design firm in London, Accept & Proceed (A&P), to refurbish the park with material from 20,000 recycled and locally donated sneakers. The project stems from a ...
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News briefs
Nike posts content to inspire kids on social media
Nike has posted a several seasons’ worth of videos – with seven to 12 per season – on the Nike for Kids section of its YouTube page. (The seasons are numbered up to eight, but the first one appears to be absent.) Each video is a how-to lesson on a ...
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Nike unveils new R&D facility named after LeBron James
Nike has officially presented its new LeBron James Innovation Center. Located in the middle of the company’s campus in Beaverton, Oregon, it is named after the basketball champion by the same name. It houses a new Nike Sport Research Lab (NSRL), designed to understand the needs of athletes and the ...
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News briefs
Nike opens sports space in Barcelona
Palco23 reports that Nike has opened an outdoor space, called Play Now BCN, in Barcelona’s Parc del Fòrum. It is set up for a variety of sports – football, basketball, skateboarding, dance and fitness training – and has the backing of several local sports entities: Streetball Barcelona Sants, Street Football ...
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News briefs
Nike is once again SportsPro’s most marketable brand
Nike has remained atop the heap in the 12th edition of SportsPro’s list of the World’s 50 Most Marketable (50MM) Brands, compiled by the sponsorship analytics firm Hookit. Nike scored 8.77 billion engagements, 58 percent more than in the previous year, leading to a 34 percent increase in sponsorship value ...
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News briefs
Nike is suing John Geiger over his GF-01 sneaker
Nike has filed a lawsuit against John Geiger’s John Geiger Co and La La Land Production and Design Inc. for allegedly infringing on Nike’s classic Air Force 1 silhouette. Nike claims that Geiger’s “GF-01” sneaker looks too much like Nike’s Air Force 1 and can generate confusion. In response, Geiger ...
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News briefs
JD Sports and Nike launch virtual sneaker try-on event on TikTok
JD Sports is launching an interactive social media campaign, created in close partnership with TikTok’s Creative Lab, to support the release of Nike’s new Air VaporMax. Thanks to a 3D augmented reality branded effect, any TikTok user will be able to virtually superimpose the new shoes in three different colors ...
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News briefs
Nike signs Leroy Sané for new underwear campaign
Leroy Sané, the well-known player of the Bayern Munich football club and the national German football team, is the new face and body of Nike’s new Move to Zero line of underwear and the accompanying autumn 2021 campaign. The Move to Zero collection, which is part of Nike’s sustainability program, ...
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News briefs
Nike to change name of its Alberto Salazar building
According to Fashion News, Nike is changing the name of one of the buildings at its headquarters – in Beaverton, Oregon – from Alberto Salazar to Next%, the name of the distance-running line of sneakers that Eliud Kipchoge wore when he delivered a sub-two-hour time in an unofficial marathon. Back ...
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News briefs
Former Nike executive goes to jail for fraud
Errol Andam, a former Nike executive involved in retail brand marketing, was sentenced to serve 31 months in prison and to pay back $1,669,207.45 to its former employer. He had pleaded guilty to committing fraud, diverting proceeds from Nike pop-up stores for his own use and partnering with a friend ...
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News briefs
Nike signs NBA rookie Cade Cunningham ahead of NBA draft
Twenty-year-old basketball player Cade Cunningham, a dynamic 2.03-meter point guard who completed his freshman season as Big 12 Player of the Year and a consensus All-American, will sign a multi-year contract with Nike for footwear and apparel according to ESPN’s Adrian Wojnarowski. The Nike deal is expected to be the ...
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News briefs
Nike partners with four designers to celebrate the artistry of sport
Nike has partnered with four international designers on an initiative that is collectively supposed to signify “the unifying value of sport as a spark of imagination, possibility and vibrancy.” The brand partnered on sport-inspired collections with Virgil Abloh’s Off-White, Jun Takahashi of Undercover, Yoon Ahn of Ambush, and Chitose Abe ...
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News briefs
Nike and ukactive launch Open Doors campaign, to help vulnerable young people during the summer
Nike is supporting ukactive, a not-for-profit body of members and partners across the physical activity and fitness sector in the U.K. Together, they want to engage vulnerable young people in sport and physical activity during the summer holidays by making school facilities across four major cities available. The initiative ...
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News briefs
Nike partners with the Abu Dhabi Marathon
The organizer of the 2021 Abu Dhabi National Oil Company (ADNOC) Abu Dhabi Marathon, the Abu Dhabi Sports Council (ADSC), and its title sponsor, ADNOC, have announced Nike as the marathon’s official technical sponsor. Under the terms of the new two-year agreement, Nike will supply high-performance sportswear for the upcoming ...
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News briefs
Nike partners with Fútbol Emotion for new football deal
The RCD Mallorca football club has signed a technical partnership contract with Nike for the next five seasons in connection with its return to the first division of the Spanish La Liga. The contract will be managed by Fútbol Emotion, following a business model similar to the one recently adopted ...
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News briefs
Nike SB works with an artist for the skateboarding uniforms at the Olympics
Collaborating with a Dutch artist, Piet Parra, Nike SB is supplying distinctive and functional uniforms for 19 athletes – many of them women - and four national federations competing in skateboarding at the Tokyo Olympics. Skateboarding is one of the five new sports added to the program for the event. ...
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News briefs
Allyson Felix launches her own brand of running shoes
Allyson Felix has launched Saysh, a new lifestyle brand for women. The news, which first broke on Time.com on June 23, comes two years after the American track and field sprinter’s publicized break-up with Nike over the treatment of pregnant athletes. In late 2018, Felix, who is today 35 years ...
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Investors are still bullish about Nike’s share price
With its current quotation navigating around $152 on the New York Exchange, or about 15 percent above its level prior to the release last Thursday of its unexpectedly high results for the fourth quarter ended May 31, Nike’s share is still recommended as a “buy” by 23 out of the ...
