News Briefs – Page 23
-
News briefs
Nike has launched a new “Just Do It” marketing campaign...
Nike has launched a new “Just Do It” marketing campaign in Germany. A spot for the campaign was recently filmed in Berlin and in the federal state of Brandenburg with 16 athletes taking part. Members of Nike+ received a preview on the Nike app before the launch. Nike will also ...
-
News briefs
Nike has acquired TraceMe, a start-up founded by Russell Wilson,...
Nike has acquired TraceMe, a start-up founded by Russell Wilson, a quarterback with the Seattle Seahawks, an American football team, and funded to the tune of $9 million by the Madrona Venture Group and the founders of Amazon, Alibaba and YouTube: Jeff Bezos, Joe Tsai and Chad Hurley, respectively. TraceMe ...
-
News briefs
Nike is gearing up to open its third House of...
Nike is gearing up to open its third House of Innovation in Paris in the next few weeks, after those it already has in NewYork and Shanghai. Taking the place of a former Toyota concession and extra office space, the new flagship store will be located at 79, avenue des ...
-
News briefs
On Sept. 30, Nike filed a lawsuit in the Central...
On Sept. 30, Nike filed a lawsuit in the Central District of California against Skechers over the manufacture of “Skecherized versions” of its Air Max 270 and VaporMax sneakers. The shoes that are alleged to have infringed Nike's patents are the Skech-Air Atlas, Skech-Air 92, Skech-Air Stratus and Skech-Air Blast. ...
-
News briefs
Nike has been honored with the “outstanding commercial” award at...
Nike has been honored with the “outstanding commercial” award at the Creative Arts Emmy Awards for its “Dream Crazy” campaign featuring Colin Kaepernick, the former quarterback of the San Francisco 49ers. It is Nike's first “outstanding commercial” Emmy in 17 years for an ad. The commercial was released in September ...
-
News briefs
Nike has inaugurated a new European distribution center in Ham,...
Nike has inaugurated a new European distribution center in Ham, Belgium, that is entirely powered by renewable energy. Called the Court, it uses state-of-the-art technology that should help accelerate deliveries of online orders directly to consumers. Measuring 1.5 million square feet, it uses wind, solar, geothermal, hydroelectric and biomass energy. ...
-
News briefs
Nike has announced that it will name the newest building...
Nike has announced that it will name the newest building in the expansion of its world headquarters in Beaverton after LeBron James, the NBA legend, two-time Olympic gold medalist and a Nike athlete since 2003. It is the sixth new building at the company's world campus since it started an ...
-
News briefs
Cole Haan, the American footwear brand sold by the Nike...
Cole Haan, the American footwear brand sold by the Nike group to Apax Partners in 2013, is readying a public offering on the stock exchange, according to Bloomberg. The news agency reported that the company's revenues rose by 14 percent to €687 million in the financial year ended in June ...
-
News briefs
Nike has upgraded its original 1991 Air Huarache with its...
Nike has upgraded its original 1991 Air Huarache with its latest FitAdapt laceless technology. The self-lacing shoe can be voice-activated by Siri and operated by Apple Watch but features the same neoprene bootie and exoskeleton as the original Huarache. The Adapt app will activate the mid-foot lacing motor, control two ...
-
News briefs
Nike and Levi's have created a limited-edition offering of denim...
Nike and Levi's have created a limited-edition offering of denim footwear. The capsule collection involves two classic Nike styles: the Air Force 1 High and the Air Force 1 Low. Both sneakers feature laser-etched logos from both brands throughout the upper and through details on the tongues and insoles.
-
News briefs
Nike and the United States Olympic & Paralympic Committee have...
Nike and the United States Olympic & Paralympic Committee have released the “Coaching Girls” modules, as part of the “How to Coach Kids” offering for volunteer youth coaches. Contents in the new Coaching Girls course include: Creating a Girl-Inclusive Culture ; Getting to Know Girls – Stages of Development; Giving ...
-
News briefs
Adidas, Nike and Puma have joined the Global Fashion Pact...
Adidas, Nike and Puma have joined the Global Fashion Pact to protect the world's climate, biodiversity and oceans at the instigation of Kering, the former controlling shareholder of Puma, which is committed to sustainability. The fashion pact, which gathers 32 groups – mostly from the fashion sector – representing nearly ...
-
News briefs
Nike has signed a two-year licensing deal to use some...
Nike has signed a two-year licensing deal to use some of New York City's logos on its merchandise. The logos in question include the New York Police Department's badge, the Fire Department's insignia, the taxi “T”, the Staten Island Ferry's logo, the leaf of the Parks Department and the bomb ...
-
News briefs
Nike has launched a special collection of sneakers developed together...
Nike has launched a special collection of sneakers developed together with Levi's. Nike's Air Force 1 Low and Air Force 1 High sneaker models have special design elements, such as laser-engraved double logos, including Levi's logo and Nike's Swoosh logo. The limited edition became available online and in selected Levi's stores ...
-
News briefs
Nike has made another acquisition to boost its consumer-direct initiative....
Nike has made another acquisition to boost its consumer-direct initiative. After taking over a data analytics firm, Zodiac, and a developer of body-scanning technology, Invertex, it has acquired Celect, an American company that uses artificial intelligence to analyze retail data and predict future consumer purchases and the related allocations of ...
-
News briefs
Nike has extended its partnership deal with the National Women's...
Nike has extended its partnership deal with the National Women's Soccer League (NWSL), the sport's highest level in the U.S., through 2022. The brand will remain the league's exclusive partner for uniforms, apparel and equipment. Nike first signed the deal in 2012, as a founding sponsor of the league.
-
News briefs
Nike and the Jordan Brand have become the official outfitters...
Nike and the Jordan Brand have become the official outfitters of the Basketball Africa League (BAL), the new professional league of 12 African teams. The brands will be supplying uniforms, warm-up apparel, socks and practice gear. Nike will supply six teams and the Jordan Brand the other six. Play is ...
-
News briefs
Nike has announced that it is going ahead with the...
Nike has announced that it is going ahead with the construction of a new Nike Air Manufacturing Innovation (Air MI) facility in Goodyear, Arizona, generating more than 500 full-time jobs in a state that has shown hostility toward the company's commitment to diversity. The state's governor, Doug Ducey, withdrew a ...
-
News briefs
Nike is reportedly contemplating strategic options including the divesture of...
Nike is reportedly contemplating strategic options including the divesture of Hurley, the group's boardsports apparel brand. The information came just after that of the appointment of John Schweitzer as Hurley's chief executive and chief financial officer. He is replacing Bob Coombes, who was made general manager in 2015, with the ...
-
News briefs
Nike has re-opened its store in Tokyo's Harajuku neighborhood, at...
Nike has re-opened its store in Tokyo's Harajuku neighborhood, at 1 Chome-13-12 Jingumae, Shibuya City. The refurbished location features enhanced services, including a dedicated Nike Women's floor. Additionally, customers can now reserve and scan products and benefit from instant checkout, among other new services, all through Nike App at Retail, ...
