News Briefs – Page 9
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News briefsNike battles online counterfeiters, trademark infringers
Nike is attempting to combat e-commerce sellers on global platforms who continue to sell unauthorized and unlicensed Swoosh merchandise using counterfeit and infringing versions of the company’s federally registered trademarks. Last week in U.S. federal court for the Northern District of Illinois, Eastern Division, Nike filed its latest complaint against ...
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News briefsNike introduces new ReactX foam cushioning and the first sneaker to feature it
Source: Nike The new Nike ReactX foam is making its debut in the new Nike InfinityRN 4 running shoe. Compared to Nike React foam, the new ReactX foam is engineered to cut down its carbon footprint in a pair of midsoles by at least 43 percent thanks ...
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News briefsJordan Brand Jumpman appears on a WNBA uniform for the first time
The Jordan Brand Jumpman emblem appeared for the first time on a Women’s National Basketball Association (WNBA)’s uniform during the 2023 WNBA All-Star Game in Las Vegas on July 15. The logo appears on the chest of the jerseys and underscores the commitment of the Jordan Brand, jointly run by ...
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News briefsIrving is Anta’s new Chief Creative Officer, signs 5-year deal
A month ago, we wondered if Kyrie Irving had signed a deal with Chinese sporting goods manufacturer Anta. Now we have clarity, as it has been announced that the Dallas Mavericks guard has agreed to a five-year shoe deal with the brand. A statement from Anta says Irving’s signature shoes ...
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News briefsNike and Inter Milan extend partnership through 2031
Nike and Italian Serie A football club F.C. Internazionale Milano (“Inter”) have announced a new contract that will run until 2031. The partnership has been in place since 1998, one of the longest-lasting in European football. The new contract is reportedly worth €29 million – €26 million plus up to ...
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News briefsDance performance in Paris introduces “next era for Nike Women”
Source: Nike A scene from “Goddess Awakened” featuring pieces from Nike x Feng Chen Wang On July 5, Nike hosted Goddess Awakened, an outdoor performance in Paris to celebrate the power of womanhood through movement and style, in collaboration with New Zealand dancer, choreographer and Nike partner ...
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News briefsVans appoints former Nike, Timberland exec as global marketing chief
Source: Vans Drieke Leenknegt Vans has appointed Drieke Leenknegt as Global Chief Marketing Officer, effective July 5. In her new role, she will report directly to Kevin Bailey, Vans Global Brand President. Leenknegt has held marketing and communications roles for more than 20 years. Most recently, she ...
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News briefsNike introduces apparel tech auto-adapting to runners’ ventilation needs
Nike has introduced Aerogami, a new performance apparel technology that improves breathability for athletes. Think of it as a ventilation system that self-adjusts to one’s needs, creating a more breathable functional garment with on-demand ventilation. Nike describes it as a “product that interacts with your body in real-time as you ...
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News briefsSupreme Court declines to hear Nike’s appeal in Flyknit dispute
The U.S. Supreme Court has declined to hear Nike’s appeal of a decision by the Patent Trial and Appeal Board of the U.S. Patent and Trademark Office that one of its Flyknit patents, which covers a process for knitting footwear tops, is invalid. Adidas had asked the board to invalidate ...
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News briefsNike’s largest Canadian flagship to open in Edmonton
A new Nike flagship store will open on the main level of the West Edmonton Mall in Edmonton, Alberta, Canada, in a prime location close to the popular hockey rink. Built in four phases from 1981 to 1998, the extraordinary mall was the world’s largest shopping center until 2004. Today, ...
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News briefsNike commits to Responsible Wool Standard
Nike has committed to using certified wool sourced with Responsible Wool Standard (RWS), which means that the brand will now source only certified non-mulesed wool. Animal welfare organization Four Paws International said in a statement that Nike “changed its CSR policy by committing to the certified Responsible Wool Standard in ...
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News briefsNike has another new partner for connected partnership program
Nike has announced a new connected partnership with performance specialty retailer Pro:Direct Sport. Launching first on the Pro:Direct Sport mobile app in the U.K. and on the web in France, the partnership will unlock tailored digital, member-exclusive products and experiences. It will be Nike’s third connected partnership across Europe, following ...
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News briefsNike to release NFT
Nike has announced but not described a new sneaker NFT, due for release on June 20. Airphoria will be available in what the company calls the “ultimate sneaker hunt” through the networked video game Fortnite, published by Epic Games.
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News briefsNike ranks 21st in Kantar BrandZ rating; Apple remains world’s most valuable brand
Apple is the world’s most valuable brand for the second year in a row, according to the 2023 Kantar BrandZ Most Valuable Global Brands Report. The total value of the world’s 100 most valuable brands for 2023 is $6.9 trillion. Despite a 20 percent decline from 2022, the overall Top ...
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News briefsNike Well Collective vision commits to support the holistic notion of wellness
Nike is introducing Nike Well Collective, a vision that is meant to epitomize the brand’s commitment to serving the full spectrum of wellness – body, mind and life. Nike Well Collective, which is said to be “inspired by insights from women” and the Nike Sport Research Lab, is built ...
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News briefsHas Anta signed Kyrie Irving?
Talksole has posted a photo on Instagram that swirls the rumor mill around Kyrie Irving, whose contract with Nike was terminated last November after public statements related to anti-Semitism. In the said photo, the NBA player is wearing a black pair of the Shock Wave Pro 5 shoes of the ...
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News briefsNike to open megastore in Malaga in 2024
Nike will open a two-floor store in the sixth largest city in Spain, Malaga, in 2024, according to El Español. The store near the Plaza Mayor Shopping Center will also comprise a gym operated by another company. Construction work, which is already underway, is expected to be completed by March ...
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News briefsNike introduces the Phantom Luna women’s football boot
Source: Nike Nike Phantom Luna Nike is launching the Phantom Luna, described by the brand as “the most innovative and researched women’s-led boot in company history.” The boot features a new traction pattern, named Nike Cyclone 360, which is said to improve rotational traction and help players ...
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News briefsNike will resume retail partnership with DSW stores
Designer Brands, the parent company of the DSW footwear retailer, has announced that Nike will reenter into a partnership to sell its shoes at DSW stores. DSW is one of America’s largest shoe store chains. The deal will kick off in October, involving Nike’s athletic footwear for men, women and ...
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News briefsNike strikes deal with video game giant
Source: Nike Nike Virtual Studios has established a partnership with EA Sports, producer of such video games as the FIFA series and Madden NFL. The objective is to “build new immersive experiences” and open new avenues for customization, especially through .Swoosh. As our readers might recall, .Swoosh ...
