News Briefs – Page 31
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News briefsSport innovation accelerator launched by PSG
Leveraging the Club’s infrastructures and global fan base, PSG will offer entrepreneurs a unique environment to develop and refine their solutions.
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News briefsMizuno partners with Superbike World Championship
The Japanese sportswear brand becomes WorldSBK’s official footwear partner.
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News briefsRecord growth and innovation at Cyclingworld Europe 2025
Cutting-edge innovations, record attendance and a boost in trade visitor interest made Cyclingworld Europe 2025 in Germany a standout event for the bike industry.
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News briefsSwiss brand On launches the On Triathlon Academy
The program is also supported by bicycle brand Canyon and triathlon and open water swim product brand Sailfish, to leverage each brand’s strengths and provide young athletes with the tools they need.
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News briefsProtest wins the Shopping Award in the Netherlands for second year in a row
The surf and ski clothing brand wins for giving its customers the best online shopping experience in the Netherlands.
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News briefsSports Direct opens 2,800-sqm store at big UK mall
Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester.
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News briefsAdidas Originals Golf returns to the links
Gazelle, Superstar and Samba are back on the golf course as Adidas Originals return to the scene.
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News briefsAsics enters tennis collab with French fashion brand
For its first head-to-toe tennis colab, Asics has teamed up with French A.P.C.
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News briefsUnder Armour and NFL join forces again
Company and league have been apart for five years.
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News briefsPrimark CEO resigns over woman’s allegation
Marchant’s departure follows an investigation into his behaviour towards a woman in a social environment.
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News briefsGarmin introduces Connect+ premium subscription with AI
Connect+ is a premium plan offering AI, coaching and tools to personalize users’ health and fitness.
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News briefsGoldwin raises FY profit forecast despite sales decline
Goldwin is cutting its forecast but expects higher profits in 2025, thanksto improved non-operating income and cost management.
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News briefsYKK has won The Orange Innovation Award 2024
YKK was praised for its efforts to develop products that help dementia patients.
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News briefsSalomon appoints former Nike designer as its new Global Brand Creative Director
Former Nike designer Nick Parkinson has been appointed Salomon’s new Global Brand Creative Director.
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News briefsSportsshoes.com celebrates 150,000 app downloads
Sportsshoes.com’s app, launched in August 2024, has been downloaded 150,000 times. The retailer has a turnover of £90 million (€107.7m), with expansion plans to enhance the online retail experience for customers. The app also serves as a platform for customer engagement and to support the wider athlete community. In the ...
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News briefseCom Teams files for corporate reorganization
Operations will be continuing as usual, eCom says.
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News briefsPuma launches a new ad campaign for running
“Go Wild” is the big running campaign for Puma that really gets attention right now.
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News briefsLombardo Bikes has acquired Cicli Olympia
Founded in 1893, Cicli Olympia is one of Italy’s oldest bike brands.
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News briefsDecathlon responds to consumers demands and launches everyday clothing
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.
