All Premier League articles
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ArticleThe Messi cam is back
We’ve gone from TV to streaming. Are we now to go from zones to players?
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News briefsFirst-ever live football match broadcast in immersive VR
Burnley FC and Rezzil announce first-ever VR matchday broadcast experience.
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ArticlePuma and Man City in first Premier League £1bn deal
The £ 100 million a-year deal extends their agreement until at least 2035.
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News briefsChelsea and Fanatics expand partnership after strong growth
The Premier League Club grants Fanatics extended rights and responsibilities.
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ArticlePuma replaces Nike as official matchball supplier to Premier League
Already the partner to Serie A in Italy, Puma will start to deliver matchballs to all Premier League games in 2025/26.
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ArticleManchester United posts loss amidst record revenues
The club has added five players to the men’s first team and six players to its women’s team
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News briefsAston Villa secures kit deal with Adidas, ends controversial partnership with Castore
Aston Villa, the Premier League soccer club, has announced a significant multi-year kit supply agreement with Adidas, starting from the 2024-25 season. This partnership marks the end of Villa’s current association with Castore, which has been marred by player complaints over the quality and functionality of the kits. The deal ...
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News briefsArsenal unveils sporty fashion line
Arsenal Football Club has unveiled a new fashion line inspired by its Hale End academy, designed by emerging talent Naomi Brady. The collection, comprising 10 pieces, aims to celebrate “future brilliance on and off the pitch” and includes a windbreaker jacket, sweatshirt, and hoodie. Brady, a South London native, was ...
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ArticlePremier League launches “More Than a Game” campaign
The Premier League is launching “More Than a Game,” a campaign to showcase its investment in all levels of football and its impact on local communities. The Premier League’s financial support covers all 92 Premier League and English Football League (EFL) clubs and 72 National League clubs, as well as ...
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News briefsHanover Communications launches Hanover Sport
Hanover Communications, a London-based communications and public affairs consulting firm, has announced the launch of Hanover Sport, to consolidate its sport-related offering. Rebecca Hargreaves, former Director at The Playbook, has been appointed as the first Director of Hanover Sport. Hargreaves has more than 15 years of experience with sports brands ...
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News briefsZinchenko signs with Skechers
Ukrainian superstar Oleksandr Zinchenko has signed a new deal with Skechers, making him the company’s second ambassador.
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News briefsCrystal Palace hires creative lead for apparel line and fashion partnerships
Source: Crystal Palace F.C. Kenny Annan-Jonathan Premier League football club Crystal Palace has hired sports marketing expert Kenny Annan-Jonathan as creative lead, a newly created role and a first in English football. Annan-Jonathan is the founder and director of The MailRoom, a boutique sports marketing and management ...
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News briefsLiverpool FC and Peloton announce multi-year deal
Premier League club Liverpool FC has agreed a unique multi-year partnership with Peloton. The agreement, which makes Peloton the club’s first-ever digital fitness partner, includes both the club’s men’s and women’s teams. Liverpool FC and Peloton will team up to provide exclusive club-branded content on the Peloton platform. In addition, ...
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News briefsPuma signs Jack Grealish in new boot deal
Source: Puma Jack Grealish Puma has announced a new long-term partnership with Jack Grealish, the most expensive British football player ever. Grealish currently plays for Premier League club Manchester City and the England national team. The new boot deal with Puma has been described as “record-breaking” by ...
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News briefsBT Sport to be renamed TNT Sports, Eurosport follows in the UK and Ireland
BT Sport will change its name following the merger with Warner Bros Discovery last year. The two companies formed a 50:50 pay-TV sports joint venture in September 2022. TNT Sports will take over BT Sport’s live offerings in July. Starting in 2023/24, the Premier League matches will be broadcasted on ...
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ArticleFanatics inks new deals with UEFA and ICC
Sports merchandise giant Fanatics has signed deals with UEFA and the International Cricket Council (ICC). UEFA and Fanatics have announced a long-term e-commerce, event retail and licensing deal, which the football governing body has described as “one of the most comprehensive sports merchandising partnerships in European football.” The national team ...
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News briefsAlison Brittain to become Premier League’s first female chair
England’s Premier League has announced that Alison Brittain will become its new chair after clubs voted unanimously in favor of her appointment. She will replace interim chair Peter McCormick in early 2023, becoming the first female chair in the history of the world’s biggest domestic football competition. Brittain currently serves ...
