In collaboration with the Arsenal FC, Adidas has launched an inspirational campaign, called “No More Red,” against knife crime and youth violence. In addition to refurbishing a pitch near the Emirates Stadium, where the English Premier League football club plays, the two partners are setting up a mentorship program in London, in which the ex-Arsenal striker Ian Wright, the actor Idris Elba and the DJ Emerald Rose Lewis will be taking part. To mark the occasion, Arsenal will take the field in a white kit for the Emirates FA Cup tie against Nottingham Forest. Rather than selling the kit on the market, Adidas will be giving it to individuals who contribute to the cause.

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