After months of speculations about who would replace Nike as the kit supplier of AS Roma, the Italian football club has finally confirmed New Balance as its new sponsor, starting in July. The three-year deal between the Rome-based club and New Balance will start in the 2021/22 season, and will make Roma the first club in Italy’s Serie A to wear New Balance apparel. Roma and Nike prematurely terminated their ten-year contract in July 2020, as previously reported in SGI Europe.
According to the Italian media, Nike was paying about €5 million a year to sponsor Roma. The contract with New Balance reportedly calls for the club to get a fixed amount of between €3 million and €4 million annually, plus 40 percent of the revenues from merchandising. Comparatively, Nike pays €10 million a year to sponsor Inter Milan and Puma pays €15 million a year for AC Milan, but Adidas tops everybody with a contract worth €51 million a year to kit out Juventus. The Turin club has been generally at the top of the rankings in Italy, but it is currently trailing those three other clubs.
Reportedly, New Balance beat out Castore in the competition for AS Roma. According to Calcio e Finanza, Castore might soon replace Macron as the sponsor of the other major Roman football club, S. S. Lazio, whose contract is set to expire in 2022.
Lazio may not be the only Italian club in discussions with Castore, a fast-growing British team sports brand with high ambitions. According to another report by SportsPro, Castore is also in talks with another Italian Serie club, S.S.C. Napoli, although, SportsPro explains, the English sportswear brand is only planning to secure one of the two deals. The Neapolitan club’s jerseys are currently provided by Kappa.