New Balance will sponsor AS Roma, Castore in talks with Lazio and Napoli

After months of speculations about who would replace Nike as the kit supplier of AS Roma, the Italian football club has finally confirmed New Balance as its new sponsor, starting in July. The three-year deal between the Rome-based club and New Balance will start in the 2021/22 season, and will ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.