Chinese sportswear company Xtep has announced its brand strategy upgrade of “World-class Running Shoes of China Xtep.” Marking a new chapter in innovation, the company launched the latest additions to its 160X running shoe series – the 160X 5.0 PRO and 160X 5.0 models.
The new 160X running shoes adopt the Xtep ACE midsole technology with stronger propulsion and stability, coupled with Xtep’s new Light Flex shoe upper technology, which is meant to ensure lasting breathability while reducing the weight.
As part of Xtep’s global development roadmap, the company has also announced initiatives to bring investments in key regions including Eastern and Western Europe, the Middle East and Africa. These initiatives will include store opening support activities such as guidance for merchandizing and display, online and on-site training guides, and store design proposal support, among others.
