All Xtep articles
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News briefsXtep posts low-single-digit Q3 growth for core brand; Saucony exceeds 20% in China
Xtep posts modest Q3 growth for main brand while Saucony China jumps over 20%, underscoring premium vs. mass-market divergence.
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News briefsSaucony exceeds 40% retail growth in China in Q1
MS Sports Company Limited reports retail trends for its core Xtep and Saucony brands.
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News briefsXTEP launches Global Run Campaign
XTEP invites running enthusiasts to become XRC brand ambassadors.
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ArticleXtep Intl. realigns strategy, raises FY operating profit by 9.3 percent
Saucony’s parent company´s revenue from continuing operations increased by 6.5 percent to RMB13,577.2 million (€1.782b).
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News briefsXtep Intl. updates on Q4, F24
The company’s core Xtep brand generated high-single-digit year-on-year growth for the FY and Q4.
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AnalysisAnalysis: 2024 Global Sporting Goods Industry Stocks Slip Lower in 2024
Which of the top 85 sporting goods companies performed best, and which lost ground in 2024? Get the figures.
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News briefsSaucony sales makes Xtep Intl. to update it's Q3
The Chinese sports brand, which owns the Chinese rights to Saucony, K-Swiss, and Merrell, updated its Q3 numbers after seeing sales rise.
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ArticleXtep Intl. moving forward with three-prong strategy in China
Saucony and Merrell generated a 72 percent year-over-year increase in sales in H1.
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News briefsXtep sales grow 10% in Q2
Chinese group Xtep Intl., which acquired 100 percent of the Saucony and Merrell business in China in December and divested K-Swiss and Palladium in May, said in an operational update on July 15 that retail sales (including offline and online channels) for its core Xtep brand grew 10 percent in ...
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News briefsXtep selling K-Swiss, Palladium brands to Ding family
The purchase price of $151 million for K-Swiss and Palladium is 42 percent less than the $260 million that Xtep Intl. Holdings paid for the brands in 2019. Xtep said the K-Swiss/Palladium wholly-owned subsidiary, KP Global Investment, has accumulated over $100 million in operating losses since being acquired and a ...
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News briefsFamiliar face returns as International Brand President of K-Swiss
Barney Waters is returning to K-Swiss as its new International Brand President. Waters was the former Brand President of K-Swiss from Jan. 2016–July 2021, and served as Chief Marketing Officer prior to that. Waters is returning to K-Swiss after serving as president of Garrett Leight California Optical from July 2021 ...
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Infographics & DataSports apparel market 2022: Global revenue and market shares
Short on time, but want a summary of the global sports apparel market sales and revenue in 2022? Our infographic has the numbers for 29 big names.
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News briefsXtep announces brand strategy upgrade and international store opening support initiatives
Chinese sportswear company Xtep has announced its brand strategy upgrade of “World-class Running Shoes of China Xtep.” Marking a new chapter in innovation, the company launched the latest additions to its 160X running shoe series – the 160X 5.0 PRO and 160X 5.0 models. The new 160X running shoes adopt ...
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News briefsChinese firms offer Q1 business updates
Anta Sports Products Limited reported sales increases for all businesses for the period ended March 31. Revenues for Anta branded products rose by mid-single digits year-over-year; Fila brand sales increased by high-single digits year-over-year; and all other brands generated 75 to 80 percent year-over-year sales growth in the period, the ...
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ArticleXtep Intl. sees annual revenues surge to all-time high
The publicly traded Chinese company Xtep Intl., whose business models consists of its own label for the nation’s mass market and four western brands (K-Swiss and Palladium, globally, and joint ventures for Merrell and Saucony in Mainland China) targeting the premium market, generated a 29.1 percent increase in 2022 total ...
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News briefsXtep International provides update on Q4, FY22 results
Xtep International is forecasting a high single-digit sales decline, including retail and online channels, for the fourth quarter ended Dec. 31, 2022, when the discount level was approximately 30 percent versus 20 to 25 percent in the year-ago period. Anticipated full-year results call for mid-teens year-over-over revenue growth and a ...
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News briefsXtep partners with Covestro to manufacture low-carbon running shoes
Source: Xtep Xtep’s first Mass Balance low-carbon eco-friendly running shoes 360-Eco Xtep International Holdings established a strategic cooperation arrangement with Covestro, a German chemical group, and Silan Group, an integrated footwear platform, to produce low-carbon running shoes. The partnership announcement was made jointly with the presentation of ...
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News briefsXtep sees Q3 growth
Xtep International Holdings has released an operational update on business in Mainland China for the third quarter, which ended on Sept. 30. The group’s unaudited operational data show growth of 20 to 25 percent in retail sell-through for its core brand, with on- and offline channels combined. Retail discount stood ...
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ArticleSporting goods industry stocks down in Q3
According to SGI Europe’s quarterly study of 40 select sporting goods industry stocks, the drop was less than in Q1 (-16.25%) and Q2 (-14.79%) but marked the third consecutive quarterly decline for the segment. But the results were mixed, as the stock prices of 19 companies – led by Xtep ...
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ArticleMarket Analysis: The sports apparel market
This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.
