All Product articles – Page 89
-
News briefs
Adidas has teamed up with Spotify to create the first...
Adidas has teamed up with Spotify to create the first running app that matches a runner's speed. The new Adidas Go uses the smartphone's accelerometer to monitor the user's stride and then automatically plays tracks with matching beats per minute from Spotify's music library. The app also allows runners to ...
-
News briefs
After one and a half years of research conducted together...
After one and a half years of research conducted together with Lenovo, the Chinese-owned computer company, and another Chinese partner, Vibram has presented the prototype of a smart sneaker whose sole integrates a device that can interact with the user's smartphone via Bluetooth. LED screens on the upper can display ...
-
Short stops
BNS Bergal, Nico & Solitaire has signed a global license...
BNS Bergal, Nico & Solitaire has signed a global license for shoe care products with Adidas, involving dedicated packaging of the products
-
Short stops
Magnum, the work shoe brand of Hi-Tec Sports, has announced...
Magnum, the work shoe brand of Hi-Tec Sports, has announced a three-year contract with the Civil Nuclear Constabulary, the armed police force in charge of protecting civil nuclear sites and materials in Great Britain
-
News briefs
Messe Friedrichshafen is inviting any manufacturers, designers, developers, importers, sales...
Messe Friedrichshafen is inviting any manufacturers, designers, developers, importers, sales organizations or dealers to submit their new products for the 10th OutDoor Industry Award before June 16. Anyone can take part, regardless of whether they will exhibit at the OutDoor trade show running from July 15 to 18. The awards ...
-
Short stops
JRC Reflex has developed its retroreflective trimmings for application to...
JRC Reflex has developed its retroreflective trimmings for application to the leather uppers of shoes
-
Short stops
Outlast Universe, a blend of climate-regulating Outlast viscose fibers and...
Outlast Universe, a blend of climate-regulating Outlast viscose fibers and down, has won one of the ten Top Innovation Awards presented by the FabricLink Network in California
-
News briefs
Puma has signed a two-year global licensing deal with Sesame...
Puma has signed a two-year global licensing deal with Sesame Workshop, formerly known as the Children's Television Workshop, an American non-profit educational organization behind the production of several educational children's programs, including its best-known Sesame Street. Under the terms of the agreement, Puma will launch co-branded apparel, footwear and accessories ...
-
News briefs
Head is the latest supplier of tennis gear to offer...
Head is the latest supplier of tennis gear to offer racquets that are compatible with Sony's Smart Tennis Sensor, in the Graphene XT Speed and Graphene XT Instinct ranges. To be attached to the butt-end of the racquet, the sensor allows players to garner stats on their own game, to ...
-
News briefs
Adidas Golf is launching what it describes as the first...
Adidas Golf is launching what it describes as the first fully asymmetrical golf shoe, the Asym Energy Boost. The distinctive right and left shoes are meant to guide weight transfer, stability and power through the swing. Adidas used heat map and force plate pressure studies to measure the different vertical ...
-
News briefs
Adidas has teamed up with Yohji Yamamoto for the release...
Adidas has teamed up with Yohji Yamamoto for the release of a capsule Roland Garros collection for the impending French Open. The clothing and accessories feature Yamamoto's black-and-white color scheme while the shoes, predominantly black, are characterized by the presence of the Hawaiian floral prints of the Y-3 spring-summer 2015 ...
-
News briefs
Jack Nicklaus, the famous American golf player who was nicknamed...
Jack Nicklaus, the famous American golf player who was nicknamed the Golden Bear, received a Congressional Gold Medal in the U.S. Capitol's Rotunda in Washington on March 24. Meanwhile, Allen Edmonds, a leading American manufacturer of goodyear-welted men's shoes, has put out a Jack Nicklaus Signature Collection of four styles ...
-
News briefs
The Arsenal Football Club pulled a nice April Fool's Day...
The Arsenal Football Club pulled a nice April Fool's Day prank by announced to its fans that it has developed the world's first “left-footed football” with its sponsor, Puma, accompanying the revelation with a convincing video featuring some of its star players - Santi Cazorla, Mesut Ozil, Nacho Monreal and ...
-
News briefs
VF Corp. has struck a strategic partnership with FibeRio Technology...
VF Corp. has struck a strategic partnership with FibeRio Technology Corporation for the joint development of proprietary, high-performance nanofiber materials for the group's apparel, footwear and jeanswear. VF notes that FibeRio's Forcespinning technology has the unique advantage of producing advanced nanofiber textiles in high volumes, using a melt spinning process ...
-
News briefs
Puma has extended its 12-year-old partnership with the Italian Footwear...
Puma has extended its 12-year-old partnership with the Italian Footwear Federation (FIGC) for an unspecified number years into the next decade. The new contract, which is reportedly going to cost about €4.9 million a year, calls for increased marketing rights, while retaining the exclusive master license to actively manage FIGC's ...
-
News briefs
After screening more than 2,500 brands nominated across all sectors,...
After screening more than 2,500 brands nominated across all sectors, the World Branding Forum in Paris has named Speedo “Brand of the Year” in the sports fashion/swimwear category. Speedo has just launched the latest version of its athletic swimsuit, the LZR Racer X, saying that it has taken over 10,000 ...
-
Short stops
Romain Barnier, the 38-year-old coach of the French swimming team,...
Romain Barnier, the 38-year-old coach of the French swimming team, has agreed to endorse Speedo
-
News briefs
Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
-
Short stops
Lululemon is making a statement in action sports with the...
Lululemon is making a statement in action sports with the sponsorship of Maya Gabeira, a 27-year-old Brazilian big wave surfer
-
News briefs
Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
