All Product articles – Page 90
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Macron has signed a five-year partnership agreement with Brose Baskets...
Macron has signed a five-year partnership agreement with Brose Baskets Bamberg, the first German club to enter the Euroleague Top Sixteen and winner of six of the last 11 national championships. The team was previously with Adidas. The deal will start from the 2015/2016 season. Macron recently became the technical ...
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New Balance has announced a multi-year sponsorship agreement with England...
New Balance has announced a multi-year sponsorship agreement with England Athletics, the governing body for athletics in England, which supports athletics and running clubs. The brand will supply performance uniforms for all its representative teams, developing new designs across all disciplines and age groups. It will also offer exclusive discounts ...
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Bestseller, owner of Jack & Jones and other brands, has...
Bestseller, owner of Jack & Jones and other brands, has decided to donate the proceeds of all the wholesale and retail revenues collected on April 10 to various charities
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Rip Curl has announced the signing of Mason Ho to...
Rip Curl has announced the signing of Mason Ho to its professional surf team. The Hawaiian star, son of legendary Hawaiian surfer, Michael Ho, has just signed a multi-year endorsement deal with the Australian surfwear company. Mason Ho, 26, has already won the Backdoor Shootout and placed second at the ...
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GoPro has announced that The GoPro Channel app has been...
GoPro has announced that The GoPro Channel app has been downloaded more than one million times from Microsoft's Xbox video game and entertainment consoles. The company also said that users are watching an average of 25 minutes of GoPro videos during each viewing session. The GoPro Channel allows users to ...
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Skullcandy has announced a partnership for the next car racing...
Skullcandy has announced a partnership for the next car racing season with the Sahara Force India, a Formula One racing squad based in Silverstone, England
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Under Armour has signed a multi-year technical partnership deal with...
Under Armour has signed a multi-year technical partnership deal with the São Paulo football club, starting in May, to support its growing commitment to global football and the establishment of its Brazilian subsidiary prior to the latest World Cup. The team was said to have the third-largest number of Brazilian ...
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Gone are the days when New Balance was not doing...
Gone are the days when New Balance was not doing any advertising. The company has produced its first soccer-related advertising film to celebrate its return to the global football business. The powerful #NBFootball spot, which can be viewed on youtube, has been directed by Marie Schuller. It features seven newly ...
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New Balance has launched in the U.K. the Blackout Squad...
New Balance has launched in the U.K. the Blackout Squad competition. Through this scheme, amateur football players are offered a chance to join a select group who will trial the brand's football boots, just like professional players sponsored by New Balance. The competition is run in partnership with www.prodirectsoccer.com. The ...
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Spalding will supply the official ball for the basketball, baseball,...
Spalding will supply the official ball for the basketball, baseball, football and softball competitions of the Amateur Athletic Union in the U.S.
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TomTom has become an Official Supplier of the Nissan Electrique...
TomTom has become an Official Supplier of the Nissan Electrique Marathon de Bordeaux Métropole, which will take place in Bordeaux, in southwestern France, on April 18. Organizers will welcome 18,000 participants, who have already registered for the first ever edition of this marathon. It will be the first night marathon ...
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TomTom has become official technology partner of Sure Run to...
TomTom has become official technology partner of Sure Run to the Beat, the music-focused 10k race that will be held in London on Sept. 13. Best known for its navigation and mapping products, TomTom also makes GPS sport watches, which help runners track information including time, distance, pace speed and ...
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Polar Bottle has become an official licensee of the...
Polar Bottle has become an official licensee of the U.S. Olympic team for water bottles. The American company, which showed at Ispo Munich for the first time last month, has developed a unique insulated water bottle with the Team USA logo, which will be available to the team's athletes ...
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Kempa is extending its sponsorship deal with the German Buxtehuder...
Kempa is extending its sponsorship deal with the German Buxtehuder SV handball club
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The North Face has launched “Power In Me,” its...
The North Face has launched “Power In Me,” its multi-channel campaign for spring/summer 2015, all over Europe. The campaign is based on three short films - “Untouched Ground,” “Always Moving,” and “From Five To Nine” - featuring the alpinist David Goettler, the ultra trail runner Lizzy Hawker, and the ...
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Michel Perraudin, former executive board member at Adidas and current...
Michel Perraudin, former executive board member at Adidas and current board chairman of Odlo, is part of a group of investors who have acquired a minority stake in Ameo. That is the German company behind the Power Breather, a breathing device for swimmers that won the Ispo Brand New Award in ...
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Renoun, an American ski brand that won an Ispo Gold...
Renoun, an American ski brand that won an Ispo Gold Award last month, has incorporated the proprietary D30 hyper-damping technology in its Endurance line. It is the first time that this British smart material has been used in ski hardware. It is already used by Burton and Scott Sports in ...
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Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini,...
Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini, the well-known Italian producer of sports cars, for a line of sports apparel and footwear featuring the carmaker's shield that will be on the market from next autumn. The deal was disclosed during the Geneva Motor Show that began on ...
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K-Way, one of the brands of Basicnet, has worked with...
K-Way, one of the brands of Basicnet, has worked with Fiat Chrysler Automobiles to develop a special model of its Panda car that features a foldable Visibag safety device, consisting of a high-visibility sleeveless jacket stored inside a dedicated pouch in the seats. Basicnet's president and founder, Marco Boglione, has ...
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Buff launches a collection of headbands, neck-warmers and helmet linings...
Buff launches a collection of headbands, neck-warmers and helmet linings inspired by the colorful jerseys worn by the riders of the Tour de France cycling race
